ECAS e Real-Time Markeplace - Caso studio di un cliente Manheim
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ECAS è una tecnologia che consente ai clienti di gestire autonomamente le proprie aste di veicoli attraverso una piattaforma personalizzata e responsive. Grazie al collegamento con Manheim tramite RTM, i risultati di vendita sono ottimizzati con aggiornamenti in tempo reale e una maggiore visibilità. Un caso studio di un concessionario in Italia ha mostrato un incremento del 35% nel profitto e riduzioni significative nei tempi di giacenza e nei costi di acquisizione.
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ECAS e Real-Time Markeplace - Caso studio di un cliente Manheim
- 1. MANHEIM ECAS e Real-Time Marketplace Caso studio di un cliente
- 2. Cos’è ECAS? La tecnologia ECAS, acronimo di European Car Auction System, permette di creare una piattaforma su misura dove il cliente può gestire in completa autonomia le proprie aste. Il sito è responsive, ottimizzato per la visualizzazione da PC e da dispositivo mobile (smartphone e tablet). «Una piattaforma personalizzata dove i clienti possono gestirein autonomia le proprie aste» Inoltre, con l’innovativa tecnologia RTM, è possibile utilizzare il collegamento tra le piattaforme Manheim e ECAS per massimizzare i risultati di vendita: entrambi i siti si aggiorneranno in tempo reale con le offerte ricevute e con i dati dei veicoli inseriti in asta.
- 3. La piattaforma ECAS Frontend e Backend responsive Design individuale Personalizzazioni senza restrizioni Possibilità di caricare 60 immagini nello stesso tempo Servizio integrato di accertamento dei danni Report/ Valutazione Facile archiviazione dei veicoli grazie ai dati Infocar
- 4. I benefit di ECAS Con ECAS gestisci in autonomia il remarketing dei tuoi veicoli Con ECAS puoi proporre singoli veicoli e pacchetti, a prezzo fisso e in asta a rialzo Con ECAS grazie a RTM, i veicoli saranno proposti in tempo reale in tempo relae anche sul sito di Manheim (oltre 4.000 buyer attivi) senza costi addizionali Con ECAS puoi collegare il tuo DMS con un click, senza fare il lavoro due volte Con ECAS puoi creare statistiche e report in qualsiasi momento
- 5. Cliente ECAS - dati vendita -33% della media giorni di giacenza +47% di convertion rate +35% di profitto Dalla esperienza diretta di un cliente di Manheim in Italia (concessionario ufficialeVolkswagen,Audi Service, Seat, Škoda, CommercialVehicles, Das WeltAuto e Ducati) che utilizza il portale ECAS connesso a Manheim attraverso la tecnologia RTM, alcuni dati dei risultati ottenuti grazie a questo nuovo strumento. > Ciclo di vita dei veicolo lifecycle *i tempi sono stati presi da un’analisi dei veicoli passati attraverso la piattaforma ECAS
- 6. Cliente ECAS - dati acquirenti Per analizzare il comportamento degli acquirenti e, di conseguenza, l’attrattività delle aste del cliente, anche pubblicate sul sito di Manheim, attraverso la tecnologia RTM, abbiamo raccolto i seguenti dati (basati sulla media dei dati raccolti in tutte le aste): veicoli per asta Più di 50 +60% dei veicoli hanno ricevuto offerte dai clienti Manheim +1.500 sono le visualizzazioni totali di ciascuna asta +700 mail aperte dal database Manheim