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Echotravel

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Martin Deal
Martin Deal

The document outlines plans for an eco-friendly travel agency website and marketing strategy. It describes creating a website using Squarespace with photos of destinations and travel packages. Social media like Facebook will be used to interact with customers and promote packages and destinations. Search engine optimization efforts will include on-page content optimization and an organic/paid search strategy. A mobile app and mobile-optimized website will also be developed to provide travel information and an online shop. Analytics will track traffic sources and content performance.

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#ecotravel responsible, affordable travel
Concept We started with the idea of an travel agent that can guarantee both low prices, but also green and ethical services ( in contrast to Ryan air, Easy Jet etc.) Travel is fun, but the state of the planet dictates that it must become green and sustainable otherwise both the travel industry and the planet will fail!
Website First things first we drew out a logo and created a website using Squarespace.com The website was primarily visual with large photos of world travel destinations, a good about us page and a catalogue of our different destinations and travel packages. With information of how to purchase each trip and advise on travelling responsibly. The design is clean, concise, new and very visual.
Echotravel
Website
Social Media We will use different social media platforms to interact with our customers and give them an insight on the latest promotions, new holiday packages and information about destination cultures and responsibility. Visual modes will be of particular importance.
Face book will be used to interact directly with our customers (our customer profile is young and social- media savvy) competitions and packages will be posted here, as well as videos of eco friendly travel destinations . We will also include polls to see how we can improve our services.
Echotravel
Internal and External linking Internal Links: -Email Marketing, Newsletters, RSS Feeds, Homepage and categories ( Travel packs) External Links: - Facebook, Twitter, Pinterest, Instagram, Google+, responsible tourism blogs, country embassy websites, travel magazines, travel blogs, affiliates; travel agencies, discount sites, cash back sites.
CRM - Create a Membership option: collect all demographic data, and preferences (Internal LIKE option on packages) - Blog inside the site with option to feedback - Space for costumers to write their experiences and post photos - Give discounts to the costumers on following purchase if they give feedback on Tripadvisor - Twice yearly competitions in order to get costumers engaged - Send a targeted newsletter every two weeks with their main preferences highlighted.
Search Engine Optimization We will mix paid and organic strategy to get search traffic for the website. ON PAGE we will work focused on: - Delivering interesting and origional content about our travel packages, our philosophy and our objectives - Optimize html tags
Content - Audio, video, photos, text - Focus: shareable Information Architecture - Homepage & hierarchical content - Site map - No duplicate content - Design&Usability Html tags - Keywords & Key phrases. Long tail. Keyword research. - Clear Urls - Metadata - description - Titles - Internal links
Seo work Optimize Measure Google Analytics Focused on goals SEO strategy: A continuous test work
Multiple platforms Nowadays the sources which the traffic comes from have became and are still becoming more complex
Multiple platforms Traffic by OS for smartphones and tablets in some relevant countries
Multiple platforms Therefore, the way the users behave is different for each type of device
We have created a free app which will Provide non sales information about world trends, travel and tourism and destination information The app will also have an on the go travel shop where customers can buy both trips and packages from anywhere in the world. Also equipment and necessities (such as mosquito cream) when they are on the ground abroad. The app will be visual and deliver photos and videos along with the online shop Mobile Apps
Mobile site The mobile site will be a lighter, faster reliable mobile version of the EcoTravel main site, with ipad and smart phone versions. The mobile app will be free and will provide information as well as an on-the-go travel shop Visual information will be streamed to our customer base via instagram and all our various sites will match up and talk to each other.
Other mobile tools SMS: once we had a customer database we are going to use text messages to communicate new offers, voucher codes for dormant users, purchase confirmations, promos or changes in our portfolio. QR Codes: all our physical tools, such as posters or catalogues, will be linked by QRs to the proper internal link in the EcoTravel mobile site.
Google Analytics
Traffic Sources Overview
Content Overview
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Echotravel

  • 2. Concept We started with the idea of an travel agent that can guarantee both low prices, but also green and ethical services ( in contrast to Ryan air, Easy Jet etc.) Travel is fun, but the state of the planet dictates that it must become green and sustainable otherwise both the travel industry and the planet will fail!
  • 3. Website First things first we drew out a logo and created a website using Squarespace.com The website was primarily visual with large photos of world travel destinations, a good about us page and a catalogue of our different destinations and travel packages. With information of how to purchase each trip and advise on travelling responsibly. The design is clean, concise, new and very visual.
  • 6. Social Media We will use different social media platforms to interact with our customers and give them an insight on the latest promotions, new holiday packages and information about destination cultures and responsibility. Visual modes will be of particular importance.
  • 7. Face book will be used to interact directly with our customers (our customer profile is young and social- media savvy) competitions and packages will be posted here, as well as videos of eco friendly travel destinations . We will also include polls to see how we can improve our services.
  • 9. Internal and External linking Internal Links: -Email Marketing, Newsletters, RSS Feeds, Homepage and categories ( Travel packs) External Links: - Facebook, Twitter, Pinterest, Instagram, Google+, responsible tourism blogs, country embassy websites, travel magazines, travel blogs, affiliates; travel agencies, discount sites, cash back sites.
  • 10. CRM - Create a Membership option: collect all demographic data, and preferences (Internal LIKE option on packages) - Blog inside the site with option to feedback - Space for costumers to write their experiences and post photos - Give discounts to the costumers on following purchase if they give feedback on Tripadvisor - Twice yearly competitions in order to get costumers engaged - Send a targeted newsletter every two weeks with their main preferences highlighted.
  • 11. Search Engine Optimization We will mix paid and organic strategy to get search traffic for the website. ON PAGE we will work focused on: - Delivering interesting and origional content about our travel packages, our philosophy and our objectives - Optimize html tags
  • 12. Content - Audio, video, photos, text - Focus: shareable Information Architecture - Homepage & hierarchical content - Site map - No duplicate content - Design&Usability Html tags - Keywords & Key phrases. Long tail. Keyword research. - Clear Urls - Metadata - description - Titles - Internal links
  • 13. Seo work Optimize Measure Google Analytics Focused on goals SEO strategy: A continuous test work
  • 14. Multiple platforms Nowadays the sources which the traffic comes from have became and are still becoming more complex
  • 15. Multiple platforms Traffic by OS for smartphones and tablets in some relevant countries
  • 16. Multiple platforms Therefore, the way the users behave is different for each type of device
  • 17. We have created a free app which will Provide non sales information about world trends, travel and tourism and destination information The app will also have an on the go travel shop where customers can buy both trips and packages from anywhere in the world. Also equipment and necessities (such as mosquito cream) when they are on the ground abroad. The app will be visual and deliver photos and videos along with the online shop Mobile Apps
  • 18. Mobile site The mobile site will be a lighter, faster reliable mobile version of the EcoTravel main site, with ipad and smart phone versions. The mobile app will be free and will provide information as well as an on-the-go travel shop Visual information will be streamed to our customer base via instagram and all our various sites will match up and talk to each other.
  • 19. Other mobile tools SMS: once we had a customer database we are going to use text messages to communicate new offers, voucher codes for dormant users, purchase confirmations, promos or changes in our portfolio. QR Codes: all our physical tools, such as posters or catalogues, will be linked by QRs to the proper internal link in the EcoTravel mobile site.