This document analyzes key trends in the global organic food market, with a focus on Europe and the US. It finds that Europe and the US account for over 95% of the total organic market due to health and environmental concerns among consumers in those regions. Organic food for babies is outperforming the overall market. The organic market is led by regulatory environments, perceptions of health and environmental benefits, price premiums, variety and innovation of products, and availability and promotion of organic options. Demand and supply factors vary significantly between countries.
The document summarizes the Ecocluster project, which is a voluntary association of companies specializing in organic products and eco-services. The main goals of Ecocluster are to produce and sell high quality organic products in Russian and international markets while balancing the interests of all participants. Ecocluster also aims to promote more conscious consumption of wholesome organic products and environmental protection. The founder believes that through this association, manufacturers can increase sales, sellers can expand offerings, and customers can access certified organic products at lower prices directly from producers.