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Ecology and Quality Information on the Internet: The Case of the Portuguese Local and Regional Tourism Organisations

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Pedro Cravo
Pedro Cravo

The objective os this study is to check how the portuguese destinations with an official web site make tourist information available to the consumer; to sensitise participants to the importance of quality information and its management; to share and discuss our findings; and to promote debate about the management of sustainable tourism.

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Ecology and Quality Information on the Internet The Case of the Portuguese Local and Regional Tourism Organisations
Euroweek Conference Kavala, April 24 th 2002 Dra. Rosário Borges Dr. Pedro Cravo Ana Afonso Ana Gomes Joana Seixas Patrícia Cristóv?o
Our Objectives: To check how the Portuguese ORLT’s with an official web site make tourist information available to the consumer; To sensitise participants to the importance of quality information and its management; To share and discuss our findings; To promote debate about the management of sustainable tourism.
Convergence Convergence is actually a series of convergences at several levels: social, cultural, technological, economic, etc.; Convergence is tearing down barriers; Convergence is not simply an issue of technology, but also of culture and life style.
Ecology and Quality Information on the Internet Information and Technology in Tourism Internet and the World Wide Web The Information on the Internet Sustainable Development and Tourism Tourism Sector in Portugal
Information and Technology in Tourism Big intensity of information worldwide Communication seen as an operation of high importance Tourist product/service’s intangibility (depending on printed descriptions) Information as a big engine to the quick diffusion of technologies Tourists in search of quality information
Information and Technology in Tourism Quality of Information strategic approach to a correct decision competitive survival of the organisations confidence of consumer and respect for the environment
Internet and the World Wide Web Several kinds of services Several kinds of information One of the most attractive ways to get the information available on the Internet The user sees and extracts the information through a browser
The Information on the Internet Enormous forum of information on distinct subjects with an international range Allows a free circulation and interchange of information between everyone connected to it It is quick and independent of the users geographical location, age or activity There’s no central catalogue with universal rules and parameters of procedure The quality of the information should be evaluated by universal criteria
The Information on the Internet If we consider the universe of Internet users and multiply each of their needs, we would conclude that it is impossible to present a unique quality information resource that can satisfy all of them.
Sustainable Development and Tourism All the agents within the sector should contribute for sustainable development 1972 - Stockholm, Conference of the United Nations on Human Environment 1980 - World conservation Strategy 1987 - Bruntland Report 1990 - Canada, Globe’90 Conference 1992 - Earth Summit, Agenda 21
Sustainable Development and Tourism Agenda 21 for Travel & Tourism industry defines the role of the Travel & Tourism industry in achieving the aims of sustainability, protecting the natural and cultural resources, which are the core of the business.
Tourism Sector in Portugal In Portugal the public organisations connected to the tourism sector are integrated in the State Secretary of Tourism within the Inland Revenue Department [http://www.min-economia.pt]
Tourism Sector in Portugal Tourism Regions “Regi?es de Turismo” Secretary of Tourism Municipal Commissions Tourism “Comiss?es Municipais de Turismo” “Juntas de Turismo”
Methodology Population target of the evaluation Direct analysis of the sites Criteria of quality information Criteria used to evaluate the quality of information about sustainable tourism development
Criteria of Quality Information identifying the purpose (aims and objectives) of a source coverage authority and reputation accuracy currency and maintenance of a source accessibility of a source evaluating the presentation and arrangement of information how easy a source is to use making a comparison with other sources the overall quality of a source
Tourism Regions % 100 90 80 70 60 50 40 30 20 10 0 Purpose of a Coverage Authority Accuracy Currency and Accessibility Presentation How easy a Comparison Overall Source and M aintenence and Source is to with Other Quality of a Reputation Arrangement Use Sources Source Information 0 Absent 1 Weak 2 Good 3 Very Good
Tourism Municipal Commissions % 100 90 80 70 60 50 40 30 20 10 0 Purpose of a Coverage Authority and Accuracy Currency and Accessibility Presentation How easy a Comparison Overall Source Reputation M aintenence and Source is to with Other Quality of a Arrangement Use Sources Source Information 0 Absent 1 Weak 2 Good 3 Very Good
?Juntas de Turismo? % 100 90 80 70 60 50 40 30 20 10 0 P urpose o f a A uthority and Currency and P resentatio n Co mpariso n Source Reputatio n M aintenence and with Other A rrangement Sources Info rmatio n 0 Absent 1 Weak 2 Good 3 Very Good
Criteria used to evaluate the quality of information about sustainable tourism development Codes of ethic, codes of conduct, letters Initiatives of the ORLT?s Initiatives of other organisations Formation activities organised by the ORLT?s Formation activities organised by other organisations Activity Impacts Suggestions in order to adopt sustainable practices Links to other initiatives/information's
Tourism Regions 16 N 14 12 10 8 6 4 2 0 Codes of Initiatives of Initiatives of Formation Formation Activity Suggestions Links to Ethic.. the ORLT Other Activities Activities Impacts in adopting others Organisations Organized by Organized by Sustainable Initiatives / ORLT Others Pratices Information 0 Absent 1 Weak 2 Good 3 Very Good
Tourism Municipal Commissions 12 N 10 8 6 4 2 0 Codes of Initiatives of Initiatives of Formation Formation Activity Suggestions in Links to others Ethic.. the ORLT Other Activities Activities Impacts adopting Initiatives / Organisations Organized by Organized by Sustainable Information ORLT Others Pratices 0 Absent 1 Weak 2 Good 3 Very Good
?Juntas de Turismo? 4 N 3 2 1 0 Codes of Ethic.. Initiatives of the Initiatives of Formation Formation Activity Impacts Suggestions in Links to others ORLT Other Activities Activities adopting Initiatives / Organisations Organized by Organized by Sustainable Information ORLT Others Pratices 0 Absent 1 Weak 2 Good 3 Very Good
Conclusions If tourism industry wants to be more competitive and really care about environmental problems, it has to do a big effort The ORLT aren’t yet very favourable to problems concerning information about sustainable tourism It exists a big lack of Information about the Sustainability and Tourism that should be referred in the sites. We shall not forget that information is a very important input in all organisations that want to be competitive.
Conclusions 30 25 20 15 10 5 0 Purpose of a Coverage Aut horit y and Accuracy Currency and Accessibilit y Present at ion How easy a Comparison Overall Qualit y Source Reput at ion Maint enence and Source is t o wit h Ot her of a Source Arrangement Use Sources of Inf ormat ion 0 Absent 1 Weak 2 Good 3 Very Good
Conclusions 30 25 20 15 10 5 0 Codes of Et hic.. Init iat ives of t he Init iat ives of Ot her Format ion Format ion Act ivit y Impact s Suggest ions in Links t o ot hers ORLT Organisat ions Act ivit ies Act ivit ies adopt ing Init iat ives / Organized by ORLT Organized by Ot hers Sust ainable Inf ormat ion Prat ices 0 Absent 1 Weak 2 Good 3 Very Good
The End Muito Obrigado! ????????Ω! Thank you very much! Muchas gracias! Merci beaucoup! Dankesch?n! Kiitos! Paldies! Tusen takk! Dank u well! Takk fyrir! Escola Superior de Educa??o de Coimbra http://www.esec.pt

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Ecology and Quality Information on the Internet: The Case of the Portuguese Local and Regional Tourism Organisations

  • 1. Ecology and Quality Information on the Internet The Case of the Portuguese Local and Regional Tourism Organisations
  • 2. Euroweek Conference Kavala, April 24 th 2002 Dra. Rosário Borges Dr. Pedro Cravo Ana Afonso Ana Gomes Joana Seixas Patrícia Cristóv?o
  • 3. Our Objectives: To check how the Portuguese ORLT’s with an official web site make tourist information available to the consumer; To sensitise participants to the importance of quality information and its management; To share and discuss our findings; To promote debate about the management of sustainable tourism.
  • 4. Convergence Convergence is actually a series of convergences at several levels: social, cultural, technological, economic, etc.; Convergence is tearing down barriers; Convergence is not simply an issue of technology, but also of culture and life style.
  • 5. Ecology and Quality Information on the Internet Information and Technology in Tourism Internet and the World Wide Web The Information on the Internet Sustainable Development and Tourism Tourism Sector in Portugal
  • 6. Information and Technology in Tourism Big intensity of information worldwide Communication seen as an operation of high importance Tourist product/service’s intangibility (depending on printed descriptions) Information as a big engine to the quick diffusion of technologies Tourists in search of quality information
  • 7. Information and Technology in Tourism Quality of Information strategic approach to a correct decision competitive survival of the organisations confidence of consumer and respect for the environment
  • 8. Internet and the World Wide Web Several kinds of services Several kinds of information One of the most attractive ways to get the information available on the Internet The user sees and extracts the information through a browser
  • 9. The Information on the Internet Enormous forum of information on distinct subjects with an international range Allows a free circulation and interchange of information between everyone connected to it It is quick and independent of the users geographical location, age or activity There’s no central catalogue with universal rules and parameters of procedure The quality of the information should be evaluated by universal criteria
  • 10. The Information on the Internet If we consider the universe of Internet users and multiply each of their needs, we would conclude that it is impossible to present a unique quality information resource that can satisfy all of them.
  • 11. Sustainable Development and Tourism All the agents within the sector should contribute for sustainable development 1972 - Stockholm, Conference of the United Nations on Human Environment 1980 - World conservation Strategy 1987 - Bruntland Report 1990 - Canada, Globe’90 Conference 1992 - Earth Summit, Agenda 21
  • 12. Sustainable Development and Tourism Agenda 21 for Travel & Tourism industry defines the role of the Travel & Tourism industry in achieving the aims of sustainability, protecting the natural and cultural resources, which are the core of the business.
  • 13. Tourism Sector in Portugal In Portugal the public organisations connected to the tourism sector are integrated in the State Secretary of Tourism within the Inland Revenue Department [http://www.min-economia.pt]
  • 14. Tourism Sector in Portugal Tourism Regions “Regi?es de Turismo” Secretary of Tourism Municipal Commissions Tourism “Comiss?es Municipais de Turismo” “Juntas de Turismo”
  • 15. Methodology Population target of the evaluation Direct analysis of the sites Criteria of quality information Criteria used to evaluate the quality of information about sustainable tourism development
  • 16. Criteria of Quality Information identifying the purpose (aims and objectives) of a source coverage authority and reputation accuracy currency and maintenance of a source accessibility of a source evaluating the presentation and arrangement of information how easy a source is to use making a comparison with other sources the overall quality of a source
  • 17. Tourism Regions % 100 90 80 70 60 50 40 30 20 10 0 Purpose of a Coverage Authority Accuracy Currency and Accessibility Presentation How easy a Comparison Overall Source and M aintenence and Source is to with Other Quality of a Reputation Arrangement Use Sources Source Information 0 Absent 1 Weak 2 Good 3 Very Good
  • 18. Tourism Municipal Commissions % 100 90 80 70 60 50 40 30 20 10 0 Purpose of a Coverage Authority and Accuracy Currency and Accessibility Presentation How easy a Comparison Overall Source Reputation M aintenence and Source is to with Other Quality of a Arrangement Use Sources Source Information 0 Absent 1 Weak 2 Good 3 Very Good
  • 19. ?Juntas de Turismo? % 100 90 80 70 60 50 40 30 20 10 0 P urpose o f a A uthority and Currency and P resentatio n Co mpariso n Source Reputatio n M aintenence and with Other A rrangement Sources Info rmatio n 0 Absent 1 Weak 2 Good 3 Very Good
  • 20. Criteria used to evaluate the quality of information about sustainable tourism development Codes of ethic, codes of conduct, letters Initiatives of the ORLT?s Initiatives of other organisations Formation activities organised by the ORLT?s Formation activities organised by other organisations Activity Impacts Suggestions in order to adopt sustainable practices Links to other initiatives/information's
  • 21. Tourism Regions 16 N 14 12 10 8 6 4 2 0 Codes of Initiatives of Initiatives of Formation Formation Activity Suggestions Links to Ethic.. the ORLT Other Activities Activities Impacts in adopting others Organisations Organized by Organized by Sustainable Initiatives / ORLT Others Pratices Information 0 Absent 1 Weak 2 Good 3 Very Good
  • 22. Tourism Municipal Commissions 12 N 10 8 6 4 2 0 Codes of Initiatives of Initiatives of Formation Formation Activity Suggestions in Links to others Ethic.. the ORLT Other Activities Activities Impacts adopting Initiatives / Organisations Organized by Organized by Sustainable Information ORLT Others Pratices 0 Absent 1 Weak 2 Good 3 Very Good
  • 23. ?Juntas de Turismo? 4 N 3 2 1 0 Codes of Ethic.. Initiatives of the Initiatives of Formation Formation Activity Impacts Suggestions in Links to others ORLT Other Activities Activities adopting Initiatives / Organisations Organized by Organized by Sustainable Information ORLT Others Pratices 0 Absent 1 Weak 2 Good 3 Very Good
  • 24. Conclusions If tourism industry wants to be more competitive and really care about environmental problems, it has to do a big effort The ORLT aren’t yet very favourable to problems concerning information about sustainable tourism It exists a big lack of Information about the Sustainability and Tourism that should be referred in the sites. We shall not forget that information is a very important input in all organisations that want to be competitive.
  • 25. Conclusions 30 25 20 15 10 5 0 Purpose of a Coverage Aut horit y and Accuracy Currency and Accessibilit y Present at ion How easy a Comparison Overall Qualit y Source Reput at ion Maint enence and Source is t o wit h Ot her of a Source Arrangement Use Sources of Inf ormat ion 0 Absent 1 Weak 2 Good 3 Very Good
  • 26. Conclusions 30 25 20 15 10 5 0 Codes of Et hic.. Init iat ives of t he Init iat ives of Ot her Format ion Format ion Act ivit y Impact s Suggest ions in Links t o ot hers ORLT Organisat ions Act ivit ies Act ivit ies adopt ing Init iat ives / Organized by ORLT Organized by Ot hers Sust ainable Inf ormat ion Prat ices 0 Absent 1 Weak 2 Good 3 Very Good
  • 27. The End Muito Obrigado! ????????Ω! Thank you very much! Muchas gracias! Merci beaucoup! Dankesch?n! Kiitos! Paldies! Tusen takk! Dank u well! Takk fyrir! Escola Superior de Educa??o de Coimbra http://www.esec.pt