Ecomm strategy
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Brazilians spend a significant amount of time on social networks each month, making social media an important part of any ecommerce strategy in Brazil. To succeed, a company should have a presence on social networks like Facebook, Twitter, and Orkut and engage customers by allowing product reviews and opinions. Additionally, a business should understand local culture and terms to ensure its brand fits the environment well and meet customers where their needs are, not just on its own website. As most Brazilians access the internet via mobile phones, an ecommerce strategy also needs a strong mobile presence.
Ecomm strategy
- 1. Ecommerce strategy to BrazilGetting success fasterCristiano de AlmeidaBusiness Consultant, Cristiano.almeidabr@gmail.com
- 2. Brazil the social network countryFact: Brazilian are connected through facebook, orkut, twitter, linkedinand so on.Any ecommerce strategy that is beginning here will get success faster if will be inside at any of them (or all of them).86% of brazilian internet users make part of some social network, and spend aroun 5 daily hours/month at sites like Twitter, Orkut, YouTube, facebook. We are 2nd place behind Australians, which spend 7 daily hours /month.Source: Nielsen (05/10 1 year ago!!)Socialize it!
- 3. Proud to consume online!All online consumers feel very proud to say loud that they get a success negotiation. This works for informal marketing, but also let them say it at your site. Open good space to opinions!
- 4. GO wheretheneed is.Create actions where your brand, your solution, appears where customer needs, and dont be waiting your website being crowded just for itself.
- 5. ChangingclothesAnalyze if your brand fits perfect with Brazilian local environment.Use local terms at your web address and dont try to, again, push it the original one if it does not fit.
- 6. Whysomanycellspicsonthispresentation?asterBecause it is not possible to think ecommerce without think mobile access. Are you ready to this?
- 7. And if you need a little helpCristiano de AlmeidaBusiness Manager, TelecomCristiano.almeidabr@gmail.com