Ecomm101- How I learned to make money doing what I love.
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This document provides an overview and checklist for starting an online store. It discusses various ecommerce platform options like Shopify, Squarespace, and BigCartel. For each option, it lists pros and cons. The document also provides advice on aspects like defining goals, product photos and descriptions, shipping prices, taxes, customer service, and inventory management. It recommends tools for tasks like shipping, social media marketing, and working with other artists. Overall, the document aims to help new online sellers set up and manage a successful online storefront.
Ecomm101- How I learned to make money doing what I love.
- 4. 4 WHAT WERE ACTUALLY TALKING ABOUT/ - Who Is This Guy - So You Want To Start Your Own Online Store? - A Checklist Before You Start - Defining Your Stores Goal(s) - The Lay Of The Land - An Expert Opinion - A Checklist After Launch - Now What - After Launch - Day To Day / Some Adult Stuff - Keeping Them Coming Back - Other Tools - More Than One Store?
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- 9. SO YOU WANT TO SELL ONLINE/ AND ETSY MAKES YOU CRY?
- 10. 10 THE CHECKLIST/ SETTING YOUR STORE UP - How Many Products? - Product Photography - Product Descriptions - Other Content? - Shipping Prices - Labels, boxes, tape etc.. - Getting Your Money - Taxes? - Ready For Customer Service? -Designing Your Store - The Services To Use
- 11. THE LAY OF THE LAND/ SNAKE OIL FREE
- 12. 12 MAGENTO/ EMPIRE BUILDERS PROS/ NOTHING IT CANT DO CONS/ NEED A NERD FRIEND OR TWO TO USE
- 13. 13 SHOPIFY/ HUGE COMMUNITY AND PERKS PROS/ APPS FOR EVERYTHING AND CASH REGISTER CONS/ PLANS AND FEES MAY BE TOO MUCH FOR SOME
- 14. 14 SQUARESPACE/ DRAG AND DROP EVERYTHING PROS/ EASY TO CUSTOMIZE AND GREAT PORTFOLIO TOOLS CONS/ ECOMMERCE IS A BIT OF AN AFTER THOUGHT FOR THEM
- 15. 15 BIG CARTEL/ SIMPLE PRICING PROS/ GREAT PRICING AND SIMPLE INTERFACE CONS/ DOES NOT SCALE WELL AS YOUR BRAND GROWS
- 16. 16 BLK DOT/ TUMBLR STORE PROS/ EASY TO HOOK UP TO EXISTING BLOG CONS/ A NEW EXPERIENCE FOR YOUR CUSTOMERS
- 17. 17 LEFT FIELD ALTERNATIVES/ SELL ON SOCIAL PROS/ YOU ALREADY SPEND ALL DAY ON FACEBOOK AND INSTAGRAM CONS/ USUALLY REQUIRES YOU CUSTOMERS TO SIGN UP
- 18. MY OPINION?/ GLAD YOU ASKED
- 19. 19 THE CHECKLIST/ AFTER YOU LAUNCH - Sticking To Your Goals - Controlling Inventory - Shipping On Time - Setting Customer Expectations - Services To Make Your Life Easier - Bringing Them Back - Selling Your Work Not Your Soul - Teaming Up With Friends - Multiple Storefronts
- 20. 20 CUSTOMER EXPECTATIONS/ THE GOOD AND BAD THEY WILL/ ANNOY YOU AND EXPECT EVERYTHING YOU NEED TO/ TELL THEM STRAIGHT UP WHAT THE DEAL IS BUT FLIP IT TO BE GOOD
- 21. 21 STITCH LABS/ ONE DASHBOARD FOR IT ALL DO YOU NEED THIS?/ NOT YET BUT CAN HELP YOU EXPAND AND SELL IN MULTIPLE PLACES MORE THAN ONE STORE/ HELPS YOU CHECK JUST ONE PLACE INSTEAD OF FIVE
- 22. 22 SHIPPING/ JUST PAY A LITTLE MORE AND SLEEP AT NIGHT SHIP STATION/ PRINTS IT ALL ALONG WITH SENDING EMAILS TO CUSTOMERS WITH TRACKING DONT SWEAT IT/ YOU CAN DO THIS MANUALLY TOO ITS ALL YOUR CALL
- 23. 23 SOCIAL WORKS/ BUT NOBODY LIKES A SLUT LUMIARY/ A DASHBOARD TO SCHEDULE AND FOLLOW UP WITH ALL YOUR CUSTOMERS ON SOCIAL MAILCHIMP/ POLITELY BARRAGE YOUR PATRONS WITH EMAILS
- 24. 24 FRIENDS/ WHY NOT WORK TOGETHER? ONE STORE/ MANY ARTISTS HELPS YOU SPLIT THE LOAD TRUST THEM/ LESS WORK AND MORE SLEEP BUT DOES IT VIBE WELL