Ecommerce
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E-commerce involves technology-mediated exchanges and electronically facilitated inter- and intra-organizational activities. It is characterized by being global, favoring intangible things like ideas and relationships, and being intensely interlinked, creating a new type of networked marketplace and society. E-commerce platforms match buyers and sellers, facilitate commercial transactions, and provide legal infrastructure to support exchanges between businesses and consumers.
Ecommerce
- 3. E-commerce can be formally defined as technology-mediated exchanges between parties (individuals, organizations, or both) as well as the electronically based intra- or inter- organizational activities that facilitate such exchanges. – JEFFREY F. RAYPORT and BERNARD J. JAWORSKI It is global. It favours intangible things-ideas, information, and relationships. And it is intenseley interlinked. These three attributes produce a new type of marketplace and society, one that is rooted in ubiquitous electroni network. - -KEVIN KELLY, New rules for the new economy
- 4. oMatching buyers and sellers oFacilitating commercial transactions oProviding legal infrastructure
- 5. SELLER SELLER BUYER Bot Listing Broker BUYER Auction SELLER Aggregated Community catalogues, di rectories or listing of BUYER Aggregators offers to Exchange buy/sell Portal Hub SELLER Marketplace Mall SELLER BUYER
- 7. BUSINESS BUSINESS GOVERNMENT CONSUMER CONSUMER
- 8. Direct interaction Focused sales promotion Building customer loyalty Scalability Savings in distribution cost
- 9. ELEMENT BENEFIT • Centralized marketspace • Neutral and nonaligned with either seller or buyers • Standardized documentation • Users are prequalified and regulated • Price qutoes, price history and • Pricing mechanism is self after-the-sale information regulated provided • Confidential transactions • Clearing and settlement between bussiness services provided
- 11. ADVANTAGES Inexpensive costs, big opportunities Globalization Reduced operational costs Customer convenience Knowledge management
- 12. CUSTOMER IDENTIFIES A NEED SEARCHES FOR THE PRODUCT, SERVICES TO SATISFY NEEDS SELECTS A VENDOR c AND NEGOTIATTES A PRICE
- 13. Receives the product or service (delivery logistics, inspection and acceptance) MAKES PAYMENT GETS SERVICE AND WARRANTY CLAIMS
- 16. Here is an example on how a e- commerced shopping site looks like
- 19. ADVANTAGES •SELLING VIA •NEW CONSUMER 2 CONSUMER EXPERTS •PERSON 2 PERSON AUCTION FORMAT •TAKES 20% •OFFERING SITES