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Ecommerce Business
Some Brutal Realities
Saad Munir
Ecom Connect 2018 - Islamabad
1998: "I sell Books."
2018
2018: "I sell whatever I want."
Jeff Bezos
Ecommerce brutal realities   ecom connect - islamabad - 10 nov 2018
Ecommerce brutal realities   ecom connect - islamabad - 10 nov 2018
Ecommerce brutal realities   ecom connect - islamabad - 10 nov 2018
Ecommerce brutal realities   ecom connect - islamabad - 10 nov 2018
Corporate
Big Guys
Transformers
Starters
Revenue
No.Ofstores
Transformers
Starters
10  40 Million PKR
0.1  2 Million PKR
Facebook Ads, SEO
Boosted posts, Community
Website and Social Media
Facebook Pages
3 to 30 people team
1 to 5 people team
Ecommerce brutal realities   ecom connect - islamabad - 10 nov 2018
Ecommerce  Problems and Challenges
28%
25%
9%
6%
6%
5%
3%
3%
3%
3%
3% 2%1%1%1%1%1%0%
Sales
Late Payments from COD providers
Fraud and Fake Orders
Pricing & Margins
Customer behavior / support
Lack of two way trust
Payment Gateways
Dropshipping Stockout issues
Branding
Product Hunt
Big Stores Competition
Cost of E-commerce business issues
Investors issues and Investment Risks
Cost of E-commerce business issues
Investors issues and Investment Risks
Govt Issues
Vendor Issues
Infrastructures / Facilities issues
Comparatively More Work
TransformersStarters
 COD Late Payments
 Fraud and Fake Orders
 Pricing and Margins
 Capital for Cash Flow & Investment
 Scaling Up Issues
 Product Hunt
 Fear of Unknown
 Team up Issues
 Expectation Issues
 Ecommerce as a Career / Motivation
 Tech Knowledge and Uncertainty
 COD Late Payments
 Fraud and Fake Orders
 Pricing and Margins
 Cash Flow Issues
 Scaling and Management Issues
 Payment Gateways
 Drop-shipping / Stock-out Issues
 Corporate Competition
 Investor Issues and Investment Risks
 Cost of E-Commerce Business
 Vendor / Supplier Issues
 Infrastructure / Facilities Issues
Continuous Micro Improvements
Ecommerce Growth
 Keep Learning
 Engage in Ecommerce Community
 Get Equipped with Digital Marketing
 Partnerships are not bad
 Organize yourself and Processes
 Vision and Planning
 Value Hired Skills
 A/B Test
 Keep Selling
Ecom Connect  Bonus - SKILLS
 Product and Supplier  Research
and Identification
 Financial Planning
 Team Management
 Process Improvement Skills
 Digital Marketing
 SEO  On-page / Off-Page
 PPC  Facebook Ads / Google Ads /
Instagram Ads
 Content Marketing  Youtube / Blogs /
 Social Media Marketing  Community
Development / Pages management
 Customer Support
 Design & Development  Website Design
Dev / Maintenance
 Store Management
 Graphic Design  Photoshoot
Facebook / Twitter : @smsulari

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Ecommerce brutal realities ecom connect - islamabad - 10 nov 2018

  • 1. Ecommerce Business Some Brutal Realities Saad Munir Ecom Connect 2018 - Islamabad
  • 2. 1998: "I sell Books." 2018 2018: "I sell whatever I want." Jeff Bezos
  • 8. Transformers Starters 10 40 Million PKR 0.1 2 Million PKR Facebook Ads, SEO Boosted posts, Community Website and Social Media Facebook Pages 3 to 30 people team 1 to 5 people team
  • 10. Ecommerce Problems and Challenges 28% 25% 9% 6% 6% 5% 3% 3% 3% 3% 3% 2%1%1%1%1%1%0% Sales Late Payments from COD providers Fraud and Fake Orders Pricing & Margins Customer behavior / support Lack of two way trust Payment Gateways Dropshipping Stockout issues Branding Product Hunt Big Stores Competition Cost of E-commerce business issues Investors issues and Investment Risks Cost of E-commerce business issues Investors issues and Investment Risks Govt Issues Vendor Issues Infrastructures / Facilities issues Comparatively More Work
  • 11. TransformersStarters COD Late Payments Fraud and Fake Orders Pricing and Margins Capital for Cash Flow & Investment Scaling Up Issues Product Hunt Fear of Unknown Team up Issues Expectation Issues Ecommerce as a Career / Motivation Tech Knowledge and Uncertainty COD Late Payments Fraud and Fake Orders Pricing and Margins Cash Flow Issues Scaling and Management Issues Payment Gateways Drop-shipping / Stock-out Issues Corporate Competition Investor Issues and Investment Risks Cost of E-Commerce Business Vendor / Supplier Issues Infrastructure / Facilities Issues
  • 13. Ecommerce Growth Keep Learning Engage in Ecommerce Community Get Equipped with Digital Marketing Partnerships are not bad Organize yourself and Processes Vision and Planning Value Hired Skills A/B Test Keep Selling
  • 14. Ecom Connect Bonus - SKILLS Product and Supplier Research and Identification Financial Planning Team Management Process Improvement Skills Digital Marketing SEO On-page / Off-Page PPC Facebook Ads / Google Ads / Instagram Ads Content Marketing Youtube / Blogs / Social Media Marketing Community Development / Pages management Customer Support Design & Development Website Design Dev / Maintenance Store Management Graphic Design Photoshoot
  • 15. Facebook / Twitter : @smsulari