E-Commerce Email Design Trends @ Best Practices (2019)
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A detailed presentation on e-commerce email design trends and best practices that was showcased by Roland Pokornyik at Emailing 2020 in October 2018.
E-Commerce Email Design Trends @ Best Practices (2019)
- 1. E-commerce Email Design Trends & Best Practices (2019)
- 2. Roland Pokornyik CEO, Co-founder @ Chamaileon.io EDMdesigner.com #husband #dad_of_2 #ceo #startup #email #saas #bassguitar
- 9. Whats wrong with interactive emails?
- 10. Outlooks + Custom coding
- 11. Replace interactivity with creativity
- 13. Not every email client supports animated GIFs #Outlook_2007 #Outlook_2010 #Outlook_2013 Source: Litmus.com
- 14. Dont overuse animated GIFs!
- 16. Countdown timers #fomo Lynda - Selligent case study +33% CTR, +10% Conversions
- 21. Emojis work in almost all email clients! Source: Litmus.com
- 27. But they wont work always #gmail_hates_google_fonts #lack_of_support Aol Mail Native Android mail app (not Gmail app) Apple Mail iOS Mail Outlook 2000 Outlook.com app
- 28. Fallback to email safe fonts #must_have #fallback_options Arial Garamond Georgia Lucida Palatino Tahoma Times New Roman Trebuchet Verdana
- 31. Interactive emails Animated GIFs Personalized images Countdown timers Less is more Consumer generated content Strong imagery Contrasting colors Emojis in subject line Human centered copywriting Email Design Trends Summary
- 35. Promo - Video in email #animated_GIF #static_image #64%_more_likely_to_buy
- 45. Emails every e-commerce email funnel should include
- 46. Sign up / Welcome email #short #dont_be_pushy
- 47. Sign up / Welcome email #short #dont_be_pushy 50-86% average open rate 74.4% expect a welcome email +320% revenue
- 57. Welcome email Product promotion email Abandoned cart email Out of stock email Order con鍖rmation email Shipping con鍖rmation email Ask for a review Customer survey Thank you email Most Common E-commerce Emails
- 58. We help you with 100+ free templates @ chamaileon.io
- 59. + Reusable blocks - save for future
- 60. Speed up your email design process with Chamaileon.io bit.ly/chamaileon roland@chamaileon.io, +36-70-608-4433 Thanks for listening!