eCommerce en Asie
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In 2014, online B2C spending in Asia is projected to reach $525 billion, driven by a massive population of 2.2 billion. Key markets include China, Japan, and Indonesia, with significant growth in mobile commerce and internet penetration across regions like Singapore and South Korea. The document also highlights trends like cross-border transactions and the unique Chinese e-commerce model, predicting a dominance of the Chinese e-commerce market by 2020.
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eCommerce en Asie
- 1. LE COMMERCE EN LIGNE EN ASIE STPHANE PRUDHOMME - AVRIL 2014 TOUS DROITS RSERVS
- 2. EN 2014, LES DPENSES B2C EN LIGNE VONT ATTEINDRE $525 MILLIARDS EN ASIE LA MOITI DES DPENSES MONDIALES
- 4. POPULATION : 2,2 MILLIARDS CHINA 1,357,379,000 INDONESIA 248,731,000 JAPAN 127,350,000 PHILIPPINES 98,000,005 VIETNAM 89,702,000 THAILAND 67,357,000 SOUTH KOREA 50,394,000 MALAYSIA 30,476,000 NEPAL 27,224,000 TAIWAN 23,344,000 CAMBODIA 14,572,000 HONG KONG 7,193,000 LAOS 6,581,000 SINGAPORE 5,437,000 MACAU 593,000
- 11. LASIE : SUD-EST VS NORD-EST
- 12. LES CHINOIS NONT RIEN INVENT
- 14. LE COMMERCE EN LIGNE ECOMMERCE MCOMMERCE VCOMMERCE SOCIAL ECOMMERCE B2C, C2C, O2O, E2E, B2B
- 15. LES MARCHS MAJEURS JAPON CORE DU SUD INDONSIE MALAYSIE HONG KONG / MACAO SINGAPOUR TAIWAN CHINE
- 16. SINGAPOUR 55% DE TOUTES LES TRANSACTIONS EN LIGNE SONT CROSS-BORDER.
- 17. INTERNET PENETRATION 4,015,121 INTERNET USERS, 75.0% PENETRATION MOBILE PENETRATION 156%, OF WHICH 3/4 ARE 3G SUBSCRIPTIONS TABLET PENETRATION 47% OF SINGAPOREANS OWN A TABLET, COMPARED TO 17% IN 2012 SMARTPHONE PENETRATION 88% ONLINE SHOPPERS 52% OF INTERNET USERS SHOP ONLINE ECOMMERCE SALES $1.3B, WITH GROWTH RATE OF 15% B2C ECOMMERCE IS EXPECTED TO CLIMB BY ALMOST 50% BETWEEN 2011 & 2015 ECOMMERCE PENETRATION 89% OF THE POPULATION MOBILE COMMERCE $259M (2011) A MILLION SINGAPOREANS MADE A PURCHASE THROUGH A MOBILE DEVICE IN 2011
- 18. CHINE 618 MILLIONS DE NETIZENS 81% SE CONNECTENT VIA MOBILE
- 19. INTERNET PENETRATION 564 MILLION INTERNET USERS, 47% OF THE POPULATION MOBILE PENETRATION 90% TABLET PENETRATION 30% PENETRATION WITHIN TIER 1 - 5 CITIES SMARTPHONE PENETRATION 700 MILLION SMARTPHONES BY 2016 ECOMMERCE SALES $212B ECOMMERCE SALES IN 2012, REACHING $538B BY 2015 ECOMMERCE PENETRATION 40% OF CHINAS 1.3B POPULATION USE THE INTERNET, WHILE 20% ARE ECOMMERCE USERS
- 20. JAPON BIENVENUE DANS LE ROYAUME DE RAKUTEN
- 21. INTERNET PENETRATION 101.5 MILLION INTERNET USERS, 80% INTERNET PENETRATION MOBILE PENETRATION 136.6% (98% 3G SERVICES) 66M MOBILE INTERNET, IS ESTIMATED TO INCREASE TO 93M IN 2016 (84% MOBILE INTERNET PENETRATION) TABLET PENETRATION 11% SMARTPHONE PENETRATION 33% ONLINE SHOPPERS WITH 73.3M ONLINE SHOPPERS, JAPAN RANKS WORLDWIDE ON THE 3RD POSITION AFTER CHINA AND THE US 70% OF JAPANESE INTERNET USERS SHOP ONLINE, 80% HAS AN ACCOUNT ON RAKUTEN ECOMMERCE SALES $64B ECOMMERCE SALES IN 2012, 20% OF WHICH WAS GENERATED BY MOBILE COMMERCE ($97 BILLION BY 2016) B2C ECOMMERCE SALES AT $127.8M 2012 ECOMMERCE PENETRATION 97% MOBILE COMMERCE 47% OF JAPANS ONLINE SHOPPERS USE THEIR MOBILES & TABLETS
- 23. INDONSIE 70M DE PERSONNES ENTRERONT DANS LA CLASSE MOYENNE DICI 2020
- 24. MALAYSIE 72% DES MARCHANTS VENDENT VIA LEUR PROPRE SITE INTERNET
- 27. CORE DU SUD
- 28. HONG KONG
- 29. POPULATION INTERNET : 4,879,000 85% PNTRATION 90% DES FOYERS SONT BRANCHS 85% DES ACHETEURS EN LIGNE ONT UTILISE LE MCOMMERCE SINGAPOUR: 67% MALAYSIE: 38% THAILANDE: 31% PHILIPPINES: 30% INDONESIE: 19%
- 31. LE PHNOMNE UNIQUE CHINOIS DICI 2020, LE MARCH DU ECOMMERCE CHINOIS DEVRAIT TRE PLUS GROS QUE LES MARCHES AMRICAINS, BRITANNIQUE, JAPONAIS, ALLEMANDE ET FRANAIS RUNIS
- 32. LE MODLE CHINOIS EST-IL UNE MENACE ?
- 33. FAIT-ON LE INBOUND MARKETING DE LA MME MANIRE EN ASIE ?
- 35. LES RSEAUX SOCIAUX ET LE SOCIAL ECOMMERCE
- 39. CONCLUSION
- 40. STPHANE PRUDHOME TOUS DROITS RSERVS LINKEDIN.COM/IN/STEPRU WWW.STEPRU.COM @STEPRU