Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
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BLH Venture Partners is a 4-year-old, $5 million global e-commerce company with 6 employees that sells accessories for hardcore gamers. They have built their business using creativity and engaging their audience on a small budget. Their strategies include sending free products to gamers for reviews, holding contests for gamers to promote products, using various PR tactics, working with influencers, and growing engagement on social media platforms like Facebook, YouTube, and Twitter to build their Freek Nation brand community.
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
- 1. MYDOUBLELIFE BLH VENTURE PARTNERS ASHISH MISTRY | JULY 2013 @ashishmistry #EcommerceSchool
- 4. THEPOINT Tell you how weve built great business with an engaged audience using a little money and lots of creativity.
- 5. OURSTORY 4 year-old sub $5M global e-tailer with 6 employees. Our customer is the hard-core gamer. Were made in the USA. We live in Atlanta.
- 6. Born into industrial design. Raised by e-commerce. IDEATION
- 7. HAILMARY Prototypes and renderings for 11-months.
- 11. REVIEWS Gamers will post product reviews if you send them FREE product... AND they like it.
- 15. PR Spray and pray. BIG agency. In-house.
- 17. AFFILIATES Our channel sales efforts consist of 19 year olds wearing gym shorts and rolexes.
- 18. FACEBOOK Hardcore gamers like cat videos.
- 22. TWITTER Slow and steady... 114,000+ followers
- 24. FREEKNATION If you cant beat them, start your own Country.
- 25. NATION TM
- 26. TAKEAWAYS You dont have to have F500 resources to do all this. Test quickly and often. Be authentic.