This proposal outlines plans to convert a hobby of cake baking into a business called Yolanda's Cake Shop. The business will offer personalized and customized cakes, partner with event managers, and use advertising and promotions to gain customers. Current monthly sales are 5 regular cakes and 2 wedding cakes. Financial projections estimate higher sales of 10 regular and 4 wedding cakes per month if more capital is acquired. The conclusion promotes Yolanda as a role model and encourages booking her cakes to match themes for parties.
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1. PROPOSAL FOR CONVERTING
YOUR HOBBY INTO A BUSINESS
NAME OF THE STUDENTS
ROLL NO.
Ms. GILLIAN DOURADO
68
Ms. NIDHI JAIN
75
Mr. SATEJ KHOT
83
Mr. JIGNESH MISTRY
93
Mr. CHETAS SHAH
110
2. Introduction
?Cake as a product
?Customization The Latest Trend.
?A brief on Yolanda
?Purpose of this project
4. Dem
and
?Personalized / Customized cakes
?Affiliations with event managers
?Free birthday caps and candles
?Advertising through radio channels in form of gift
vouchers
?Baking classes
?Free pastry to frequent clients every quarter
(Innovated pastries like Red velvet cakes)
?Free delights to school students on a particular
occasions
?Cake on Wheels
6. Price
Pricing Strategy to Gain Market Share:
?Manage Fixed & Variable Cost
?Optimum Utilization of Resources
?Bulk Buying
?Customization
?Build Image of the Product in Consumer Mind
9. Conclusion
? Money out of hobby- There is no specific marketing
strategy to be followed: spreading the word through
friends and family or even putting up a page on Facebook
and you're set to make profit out of your interest.
? Yolanda a role model- Yolanda can be a role model for
many young entrepreneurs to convert their hobbies into a
money making livelihood and enjoy their work.
?Book One now !
?So if you have an occasion coming up with a theme for the
party in place, you could surely contact Yolanda and have
her design a cake with a personal touch to match the
theme, which will surely make your Friends envy about it.
10. Conclusion
? Money out of hobby- There is no specific marketing
strategy to be followed: spreading the word through
friends and family or even putting up a page on Facebook
and you're set to make profit out of your interest.
? Yolanda a role model- Yolanda can be a role model for
many young entrepreneurs to convert their hobbies into a
money making livelihood and enjoy their work.
?Book One now !
?So if you have an occasion coming up with a theme for the
party in place, you could surely contact Yolanda and have
her design a cake with a personal touch to match the
theme, which will surely make your Friends envy about it.