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EcoPlanet Bamboo Troy Wiseman Article

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Troy Wiseman
Troy Wiseman

BOSS Magazine feature article on EcoPlanet Bamboo's combined strategy of certified bamboo plantations and innovative manufacturing technology to provide a comprehensive solution to some of the world's largest wood and fiber industries.

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EcoPlanet Bamboo Bamboo Fiber for the FuturE
INNOVATION EcoPlanet Bamboo 1 | thebossmagazine.com | May 2017 BAMBOO FIBER F ECOPLANET BAMBOO IS ONE FALLOW F WRITTEN BY ANNE-FR Bamboo has long been marketed to eco-conscious consumers for a range of niche products. Yet outside of China, where most bamboo goes into three products—shoots for food, bamboo handicrafts, and ?ooring—bamboo was not a viable raw resource for the world’s largest timber and ?ber manufacturing companies or industries. Why not? Because there simply wasn’t a source that could meet security and volume of supply, nor meet the increasingly stringent environmental regulations of western markets. Untapped potential in a myriad of markets that could be disrupted by a sustainable bamboo ?ber led EcoPlanet Bamboo CEO and Co-founder, Troy Wiseman, to take on the challenge. “Combined forest landscape restoration and avoided
FOR THE FUTURE CHANGING THE WORLD, IELD AT A TIME RANCES HUTCHINSON deforestation through a market- driven solution is central to our mission,” he said. “We started the company to address the world’s increasing demand for wood and ?ber products. “These markets continue to drive deforestation across the world—not just in developing countries, but in places such as Canada and Northern Russia, and for products such as toilet paper that we use for a few seconds before throwing away.” Plantation-grown timber takes too long to get to market. There are too few plantation forests in the global south with sustainability certi?cations. Both factors diminish the ability of plantation forests to become a realistic alternative to deforestation.
INNOVATION “We wanted to come up with an alternative that could be achieved within a realistic time frame and that could produce the increasing volumes of ?ber that exploding middle class populations around the world require,” Wiseman added. Restoring Degraded Forests to Disrupt Fiber Markets EcoPlanet Bamboo’s “new generational plantations” are grown only on degraded land and focus on parts of the globe where deforestation has been extreme. The company has fully-established bamboo plantations in Nicaragua and in the eastern cape of South Africa, and has additional plantation development underway in the Ashanti region of Ghana. Combined, the company’s current land holdings have the potential to supply global ?ber markets with an annual yield exceeding one million tons of bamboo ?ber—a volume suf?cient to really disrupt global markets for target products. “When we ?rst started in 2010 no one was really talking about alternative ?bers. Between 2013 and now, EcoPlanet Bamboo has seen an exponential increase in interest and levels of commitment from major players, particularly in two industries: pulp for paper and packaging, and pulp for sustainable textiles,” Wiseman said. However, the company’s research proves the uncomfortable reality for many global ?rms aiming to drive a market shift towards responsible, renewable, and deforestation free ?ber: it goes beyond just sourcing the ?ber itself. Although bamboo is always marketed as an environmentally friendly alternative, the reality is that the manufacturing process— if not carefully designed— can be very inhospitable to the planet and negate the bene?ts of the bamboo ?ber. “THE REALLY BIG PLAYERS, THE WORLD’S BIGGEST CLOTHING AND PAPER BRANDS, THEY AREN’T WILLING TO MAKE THE SWITCH TO AN ALTERNATIVE FIBER WITHOUT A FULLY ENCOMPASSING SOLUTION.” -TROY WISEMAN, CEO AND CO-FOUNDER
EcoPlanet Bamboo Troy Wiseman Article
INNOVATION 5 | thebossmagazine.com | May 2017 “The reality is that current processing in China for our key target markets—paper, packaging, and textiles—is a dirty industry. You lose most of the bene?ts of your renewable, sustainable bamboo ?ber if it’s manufactured in a way that leaves a wake of nasty environmental waste. “The really big players, the world’s biggest clothing and paper brands, they aren’t willing to make the switch to an alternative ?ber without a fully encompassing solution.” EcoPlanet Bamboo has been developing the resource base of a sustainable alternative ?ber. At the same time, the company is heavily investing in the bamboo-based technology solutions necessary to provide a new generation with a product that meets the strictest environmental standards at every step of the supply chain. The company’s industrial and product development teams have worked with a suite of scientists and other technology partners to re?ne these technology solutions. Together, they developed a sample product that meets the speci?cations, quality, and, most importantly, price of the wood and ?ber products they hope to displace. Today, EcoPlanet Bamboo is ready to provide an integrated solution. The ?ber from the company’s plantations in Nicaragua and South Africa approaching maturity will be used in technology developments that focus on sustainable packaging and sanitary paper product solutions. “Now that we can provide that end-to-end solution, we truly believe that deforestation-free bamboo can take an increasing share of established wood and timber markets,” Wiseman added. “WE PROVIDE JOBS, AND OF COURSE THE TRAINING THAT GOES WITH THOSE JOBS, TO ANY INDIVIDUAL WHO HAS A GOOD ATTITUDE AND WANTS TO WORK. OUR AIM IS FOR THESE JOBS TO BE PERMANENT AND LONG TERM.” -TROY WISEMAN
Month 2015 | thebossmagazine.com | 6 Image taken on the Carribean coast of Nicarauga where the plantations are located. Troy Wiseman leaves a meeting with the indigious community leaders shortly after hiring over 300 workers who had never had a formal job, 100 of them being women.
INNOVATION 7 | thebossmagazine.com | May 2017 Committed for the Life of the Planet and its People At this stage in the EcoPlanet Bamboo company lifecycle, all eyes are on the scalability of the enterprise. Wiseman laid out his three-step outline for the company’s expansion plan. “The ?rst is to take all of our existing bamboo plantation operations in Nicaragua, South Africa, and Ghana through maturity and successfully develop onsite manufacturing entities for carefully selected target end products. This is well underway with our plantations in Nicaragua and South Africa approaching their ?rst harvest. “The second is a global expansion, particularly with a focus on the textile industry. Our current plantations are not targeting this end product, but we have been working on the technology solutions and the opportunity is signi?cant. We have been considering various options in Southeast Asia for this expansion. “The third is to take everything we have learned and apply it to a smallholder and outgrower farmer model. This will allow the cost of production of a ton of bamboo ?ber to drop signi?cantly, and in turn allow us to really target local markets based off contextual drivers of deforestation: for example, charcoal markets across Sub-Saharan Africa.” The human aspect of the company’s mission is designed to empower and sustain communities hard-hit by deteriorating
landscapes and a lack of opportunities for social improvement and sustainable development. For EcoPlanet, that imperative extends for generations. “We provide jobs, and of course the training that goes with those jobs, to any individual who has a good attitude and wants to work. Our aim is for these jobs to be permanent and long term,” said Wiseman. “We are a fair and equal employer but we go far beyond that to try and empower women because that tends to have an even greater ?ow down effect on local development. We maintain a minimum female employment of 25 percent across all of our operations, including through to senior management positions.” Dreaming Big–Conscientiously “Our dream is to restore millions of hectares of land across the world to enable our growing populations and those with increased spending power to shop, consume and increase their quality of life, but without that taking a disastrous toll on our planet,” Wiseman stated. “The reality of being an entrepreneur and doing something that no one else has before is that there are always ups and downs, periods of fast growth and periods of re?ections. But not once in have we ever wavered from that mission.”
POWERED BY EcoPlanet Bamboo 303 E. Main St, Suite 205 Barrington, IL 60010 Ph: 847.387.3609 Email: info@ecoplanetbamboo.com www.ecoplanetbamboo.com BOSSM A G A Z I N E

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EcoPlanet Bamboo Troy Wiseman Article

  • 2. INNOVATION EcoPlanet Bamboo 1 | thebossmagazine.com | May 2017 BAMBOO FIBER F ECOPLANET BAMBOO IS ONE FALLOW F WRITTEN BY ANNE-FR Bamboo has long been marketed to eco-conscious consumers for a range of niche products. Yet outside of China, where most bamboo goes into three products—shoots for food, bamboo handicrafts, and ?ooring—bamboo was not a viable raw resource for the world’s largest timber and ?ber manufacturing companies or industries. Why not? Because there simply wasn’t a source that could meet security and volume of supply, nor meet the increasingly stringent environmental regulations of western markets. Untapped potential in a myriad of markets that could be disrupted by a sustainable bamboo ?ber led EcoPlanet Bamboo CEO and Co-founder, Troy Wiseman, to take on the challenge. “Combined forest landscape restoration and avoided
  • 3. FOR THE FUTURE CHANGING THE WORLD, IELD AT A TIME RANCES HUTCHINSON deforestation through a market- driven solution is central to our mission,” he said. “We started the company to address the world’s increasing demand for wood and ?ber products. “These markets continue to drive deforestation across the world—not just in developing countries, but in places such as Canada and Northern Russia, and for products such as toilet paper that we use for a few seconds before throwing away.” Plantation-grown timber takes too long to get to market. There are too few plantation forests in the global south with sustainability certi?cations. Both factors diminish the ability of plantation forests to become a realistic alternative to deforestation.
  • 4. INNOVATION “We wanted to come up with an alternative that could be achieved within a realistic time frame and that could produce the increasing volumes of ?ber that exploding middle class populations around the world require,” Wiseman added. Restoring Degraded Forests to Disrupt Fiber Markets EcoPlanet Bamboo’s “new generational plantations” are grown only on degraded land and focus on parts of the globe where deforestation has been extreme. The company has fully-established bamboo plantations in Nicaragua and in the eastern cape of South Africa, and has additional plantation development underway in the Ashanti region of Ghana. Combined, the company’s current land holdings have the potential to supply global ?ber markets with an annual yield exceeding one million tons of bamboo ?ber—a volume suf?cient to really disrupt global markets for target products. “When we ?rst started in 2010 no one was really talking about alternative ?bers. Between 2013 and now, EcoPlanet Bamboo has seen an exponential increase in interest and levels of commitment from major players, particularly in two industries: pulp for paper and packaging, and pulp for sustainable textiles,” Wiseman said. However, the company’s research proves the uncomfortable reality for many global ?rms aiming to drive a market shift towards responsible, renewable, and deforestation free ?ber: it goes beyond just sourcing the ?ber itself. Although bamboo is always marketed as an environmentally friendly alternative, the reality is that the manufacturing process— if not carefully designed— can be very inhospitable to the planet and negate the bene?ts of the bamboo ?ber. “THE REALLY BIG PLAYERS, THE WORLD’S BIGGEST CLOTHING AND PAPER BRANDS, THEY AREN’T WILLING TO MAKE THE SWITCH TO AN ALTERNATIVE FIBER WITHOUT A FULLY ENCOMPASSING SOLUTION.” -TROY WISEMAN, CEO AND CO-FOUNDER
  • 6. INNOVATION 5 | thebossmagazine.com | May 2017 “The reality is that current processing in China for our key target markets—paper, packaging, and textiles—is a dirty industry. You lose most of the bene?ts of your renewable, sustainable bamboo ?ber if it’s manufactured in a way that leaves a wake of nasty environmental waste. “The really big players, the world’s biggest clothing and paper brands, they aren’t willing to make the switch to an alternative ?ber without a fully encompassing solution.” EcoPlanet Bamboo has been developing the resource base of a sustainable alternative ?ber. At the same time, the company is heavily investing in the bamboo-based technology solutions necessary to provide a new generation with a product that meets the strictest environmental standards at every step of the supply chain. The company’s industrial and product development teams have worked with a suite of scientists and other technology partners to re?ne these technology solutions. Together, they developed a sample product that meets the speci?cations, quality, and, most importantly, price of the wood and ?ber products they hope to displace. Today, EcoPlanet Bamboo is ready to provide an integrated solution. The ?ber from the company’s plantations in Nicaragua and South Africa approaching maturity will be used in technology developments that focus on sustainable packaging and sanitary paper product solutions. “Now that we can provide that end-to-end solution, we truly believe that deforestation-free bamboo can take an increasing share of established wood and timber markets,” Wiseman added. “WE PROVIDE JOBS, AND OF COURSE THE TRAINING THAT GOES WITH THOSE JOBS, TO ANY INDIVIDUAL WHO HAS A GOOD ATTITUDE AND WANTS TO WORK. OUR AIM IS FOR THESE JOBS TO BE PERMANENT AND LONG TERM.” -TROY WISEMAN
  • 7. Month 2015 | thebossmagazine.com | 6 Image taken on the Carribean coast of Nicarauga where the plantations are located. Troy Wiseman leaves a meeting with the indigious community leaders shortly after hiring over 300 workers who had never had a formal job, 100 of them being women.
  • 8. INNOVATION 7 | thebossmagazine.com | May 2017 Committed for the Life of the Planet and its People At this stage in the EcoPlanet Bamboo company lifecycle, all eyes are on the scalability of the enterprise. Wiseman laid out his three-step outline for the company’s expansion plan. “The ?rst is to take all of our existing bamboo plantation operations in Nicaragua, South Africa, and Ghana through maturity and successfully develop onsite manufacturing entities for carefully selected target end products. This is well underway with our plantations in Nicaragua and South Africa approaching their ?rst harvest. “The second is a global expansion, particularly with a focus on the textile industry. Our current plantations are not targeting this end product, but we have been working on the technology solutions and the opportunity is signi?cant. We have been considering various options in Southeast Asia for this expansion. “The third is to take everything we have learned and apply it to a smallholder and outgrower farmer model. This will allow the cost of production of a ton of bamboo ?ber to drop signi?cantly, and in turn allow us to really target local markets based off contextual drivers of deforestation: for example, charcoal markets across Sub-Saharan Africa.” The human aspect of the company’s mission is designed to empower and sustain communities hard-hit by deteriorating
  • 9. landscapes and a lack of opportunities for social improvement and sustainable development. For EcoPlanet, that imperative extends for generations. “We provide jobs, and of course the training that goes with those jobs, to any individual who has a good attitude and wants to work. Our aim is for these jobs to be permanent and long term,” said Wiseman. “We are a fair and equal employer but we go far beyond that to try and empower women because that tends to have an even greater ?ow down effect on local development. We maintain a minimum female employment of 25 percent across all of our operations, including through to senior management positions.” Dreaming Big–Conscientiously “Our dream is to restore millions of hectares of land across the world to enable our growing populations and those with increased spending power to shop, consume and increase their quality of life, but without that taking a disastrous toll on our planet,” Wiseman stated. “The reality of being an entrepreneur and doing something that no one else has before is that there are always ups and downs, periods of fast growth and periods of re?ections. But not once in have we ever wavered from that mission.”
  • 10. POWERED BY EcoPlanet Bamboo 303 E. Main St, Suite 205 Barrington, IL 60010 Ph: 847.387.3609 Email: info@ecoplanetbamboo.com www.ecoplanetbamboo.com BOSSM A G A Z I N E