ED19 Presentation: Linn Dyveke Wilberg of Lytt
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In collaboration with Next Media Accelerator - one of the 3 startup pitches held at the Editorial Days 2019. Speaker: Linn Dyveke Wilberg of Lytt
ED19 Presentation: Linn Dyveke Wilberg of Lytt
- 2. Lytt- the podcast platform for publishers built to engage subscribers, monetize content and build deep and meaningful relations between the publisher and their audience.
- 3. Not able to capitalize on content Struggles to get new subscribers High churn rates Not the chosen media among the youth Status 2019 : An industry fighting for it`s future
- 4. Audio can be your lifeline to digital reader revenue - and Lytt has the perfect platform White labelled mobile apps for Android and iOS White labelled web-player Supports subscription integration Delivers detailed reports on listener behavior
- 5. Reach new audience, younger audience, audience in new settings Monetization premium content for subscribers Explore the talents in your newsroom - You have the talent in the newsroom. They are used to writing, so audio is a good way to explore that talent. Build loyality Your readers becomes your listeners. With great audio content they become your fans! Advertising advertisers can speak directly to consumers Lytt will increase your Digital Reader Revenue
- 6. YOUR MEDIA BRAND Why should these brand attract users to their platforms and monetize on your premium content?
- 7. Lytt enables us to develop our subscription model by offering audio content exclusively for our subscribers. We also control the ad revenue, the data generated, and perhaps the most important thing: We maintain the direct relationship with our readers. They are still our customers (and fans!). We avoid losing them to Apple, Storytel or other companies who dont spend a penny on telling the stories that matter from Bergen. BT Lytt Launched January 2019 yulf Hjertenes Editor in Chief Bergens Tidende, Schibsted
- 9. Audio drives users to subscription model Loyal users / reduce churn Higher price point Possibility to differentiate digital products Creates revenue Learnings from Schibsted
- 10. Podcast is a crucial part of our strategy. Some believe that our younger audience is unfaithful, and not interested in our most important stories. The engagement data from our podcasts really proves the opposite: Young people engage massively in our audio content. This content makes them more than "readers" and "users", they become our fans. And as we all know, fans don't churn. yulf Hjertenes, editor in chief, Bergens Tidende (Schibsted)
- 11. The Lytt Team Linn Dyveke Wilberg CEO Denis Dovgan App Developer Nj奪l Wilberg CFO Robin Sandborg Senior Developer Espen S脱vereid CTO Anders W. Nielsen Strategy Alex Malchenko Product Designer
- 12. We will provide you with: White labelled Android & iOS applications + web player Publication system & Subscription integration Detailed reports on listener behavior Guidence and knowledge on story driven reader/listener revenue
- 13. Lytt in the German Market? Take control of the great content you already produce Present it in an app that looks and feels like your brand Make it exclusive to your audience Use our expertice and learnings from Schibsted to drive revenue and increase in subscription rates.
- 14. We are looking for early adaptors in the German market to follow the implementation we do with Schibsted in Norway. Within 4 weeks after signing an agreement we will provide you with your tailor made apps & web-player and you will be ready take your audio content to the next level!
- 15. Our audio content and access to Lytt give us the opportunity to differentiate our digital products and increase prices. We need to prepare ourselves and rapidly increase our revenues in order to survive as a strong newsroom in a digital only world. Great audio content, and great user experience, is one of the keys to succeed in this road ahead. yulf Hjertenes, Schibsted