China-to-Russia e-commerce: Key facts and figures, by Adrien Henni (EWDN)East-West Digital News
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China has become a major driving force in the growth of Russian e-commerce. In 2014, an estimated $2.5 billion worth of goods were shipped from China to Russia, making up around 70% of total cross-border e-commerce sales to Russia. The Chinese platform AliExpress has become the most popular e-commerce site in Russia, overtaking eBay, with over 10 million monthly users in Russia by mid-2014. Overall, the Russian domestic e-commerce market grew by 30% in 2014 to $25 billion, and is forecast to reach $50 billion by 2020. The presentation discusses opportunities for Chinese companies to expand into the Russian e-commerce market.
Logistic management in B2C can be improved through effective data transfer between companies. There are many delivery options in Russia including courier, parcel shops, and regional providers. An IT platform can integrate with multiple delivery companies to provide unified tracking, analytics, and additional services through a single API or web interface. The platform allows cross-border deliveries by collecting personal data and transferring it to customs and logistic partners.
The document summarizes QIWI's e-commerce services in Russia, including its large customer base of over 70 million unique customers monthly who use its various payment options like its popular VISA QIWI Wallet. It also outlines QIWI's parcel delivery network of over 171,000 terminals and 50 pickup points, as well as its partnerships with parcel delivery services covering 14 regions and 512 parcel shops for fast e-commerce deliveries. The document promotes QIWI's services as cash friendly with a wide payment network and easy registration options for customers.
This document discusses tools and strategies to increase customer conversion for online retailers in Russia. It provides the following key points:
1. Over 20 million people in Russia, or 71% of the active online audience, shop online. Most online shoppers are between ages 25-34 and have high incomes.
2. The largest numbers of online shoppers are in the Central and Northwestern federal districts of Russia. If an online store's customer base does not match these regional distributions, it may mean some regions are underserved.
3. Self-pickup is becoming an increasingly popular delivery option, with 38% of online customers choosing it for their last purchase compared to 23% for courier delivery and 15% for
The document provides tips for dealing with Chinese customers and businesses, including always saying "yes," maintaining a smile, negotiating for lower prices, and not providing direct answers. It also lists qualities and services Chinese companies look for in Russian suppliers, such as quality control, reasonable prices, stable supply of goods, payment terms, and customer service. Finally, it indicates a local company is looking to provide logistics, warehouse, promotions, guarantees, customer service, and product selection support for Chinese brands in Russia.
China, the new driving force of the Russian e-commerce - Henni Adrien EWDNEast-West Digital News
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China has become a major driving force in the growth of Russian e-commerce. Chinese companies, especially AliExpress, have seen huge increases in traffic and package deliveries to Russia in recent years. AliExpress overtook eBay as the top e-commerce site in Russia, with over 1 million packages delivered to Russia on some peak days in late 2014. Overall, the Chinese share of the cross-border e-commerce market to Russia was estimated to be around 70% in 2014. The presentation provides an overview of the Russian e-commerce market and opportunities for Chinese companies to expand into Russia through platforms like AliExpress, as well as marketing and consulting services.
Ilja Eisen - Latest online marketing trends and challenges in the Russian marketEast-West Digital News
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The document discusses personalization as a key trend in online marketing in Russia. It provides examples of how personalization can increase key performance indicators like conversions, sales, and secondary actions. Personalization should be applied across the entire customer journey, from acquisition to retention. Specific data points like purchase history, demographics, and on-site behavior can be used to personalize content and messages. Case studies demonstrate how personalization techniques like targeted messages and offers can increase sales, prevent cart abandonment, and encourage referrals. The document advocates for testing different personalization strategies to motivate customers without irritating them.