Eddie Choi_teaser Milan presentation_20 march 2014
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The document discusses marketing tactics for lead generation at expos and conventions. It questions whether marketing efforts focus on what buyers need or what the marketer wants to promote. It also asks if marketers are just collecting business cards at their booths or if they can help buyers. The document was written by Eddie Choi, a renowned digital marketer who has studied how marketing spans the physical and virtual worlds. He will share digital marketing tactics for generating leads and gaining opportunities that may be missed on the convention floor.
Eddie Choi_teaser Milan presentation_20 march 2014
- 2. In an expo world, what do we miss?
- 3. Our marketing needs are based on: What does a buyer need vs. what do we want?
- 4. Is our marketing just about a Booth?
- 5. Are you just collecting badges and name cards? Are you happy for this?
- 6. I know it can scan, but can it help?
- 7. What does it mean for our exhibition marketing?
- 8. Eddie Choi A renowned digital marketer in Asia and the developer of iLead, who’ve spent his time to study today's marketing sphere and discovers how do all the marketing actions widely spread across the physical world and the virtual world.
- 9. 20.03.2013 Exhibitionist brings you Eddie Choi to unveil digital marketing tactics for leads generation, shows you how to gain the opportunity that you’ve missed at the convention floor.