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EDISON GREEN MOVIEGreenDropAward 2015
- 1. EDISON GREEN MOVIE A NEW CINEMA IS COMING ACHIEVEMENTS AND NEXT STEPS
- 2. What is it? Created in 2011, Edison Green Movie is one of the first protocols in Europe for an environmentally friendly film industry. It is a PRACTICAL GUIDE outlining the best ways to achieve energy savings and environmental sustainability in the organizational phase and in the shooting stage. It is not just about carbon offsetting. The aim of Edison Green Movie is to completely rethink the production of films by introducing strategies aimed at saving, respecting, and using resources smartly. Sustainability indicators are based on the following activities: ENERGY CONSUMPTION TRANSPORTATION CHOICE AND USE OF MATERIALS WASTE MANAGEMENT CATERING INTERNAL COORDINATION AND COMMUNICATION GUEST ACCOMMODATION CO2 EMISSION OFFSETTING 2
- 3. KEY POINTS Free Open to any input or suggestion Network with producers, Film Commissions, organizations, institutions, suppliers, Anica, Anci.. Reduces both environmental and economic impacts (savings!!!) Improve the efficiency of the whole process of production Easy to apply thanks to its own flexibility and to the check list Creates value for local communities Create a good mood in the staff and consensus about common objectives 3
- 4. Achievements Films 6 (Virz狸: Il Capitale Umano Olmi: Torneranno i Prati Aldo Giovanni e Giacomo: Il Ricco, il Povero e il Maggiordomo - Cupellini: Alaska - Archibugi: Il nome del Figlio, Morante: Assolo) Collaborations in production 7 (Indiana Production - Cinema Undici Rai Cinema Agidi Medusa - Tempesta Ipotesi Cinema) CO2 saved (tons) More than 250 tons roughly 500 trees* CO2 offset (kilos) More than 150 tons more than 180 trees (during its life, a tree absorbs on average 500 to 600 gr of CO2) Non produced waste 13,000 bottles of water Disposable plates/cups/cutlery for 9,000 meals Local economy produced Good. Local employment and employability, new competences , territorial improvement Production streamlining The guidelines allow to rationalize the production process and increase the efficiency in terms of economic savings and organizational aspects Economic saving Good. An example: replacing an electric generator with a connection to the grid leads to saving about 4,000 a week, not to mention lower fuel costs and savings in paper, food, cars rental, etc. Culture Awareness about sustainable development , the best practices can be easily replicated and it is a good opportunity to generate virtuous networks between cinema operators, institutions, private sector and organizations 4
- 5. CASE HISTORY ENERGY CONSUMPTION Energy supply Recommended actions: Energy needs can be met, as it is often the case, by using electric generators or by creating a temporary connection to the distribution grid. Why going for a temporary connection? Economic advantages: Renting a generator costs about 5,400 per week (rental, consumption, and staff.) Creating a temporary connection to the grid costs about 750 per week. This translates into saving about 18,600 in a one-month production. Environmental advantages: given the same usage, a temporary connection to the grid results in a 72 to 75% cut in emissions. Without mentioning the emissions that are avoided by not having to transport electric generators. Other advantages: no sudden changes in voltage; energy available 24/7; fixed costs; no background noise Efficient lighting LED lighting results in a 93% saving compared to incandescent lamps, 90% against halogen lamps, 70% against metallic iodide lamps, and 66% against fluorescent lamps, which translates into obvious energy and environmental advantages. Rechargeable batteries: consumptions reduction (wastes, energy and money) IL CAPITALE UMANO Il Capitale Umano was the first film to apply the protocol. The energy needs were met by creating a temporary connection to the grid, which resulted in a nearly 75% cut to CO2 emissions (12 tons against 44 which would have resulted from using a regular generator). Using electricity from the grid, along with battery-powered neon banks for indoor shooting has created savings for over 37,000. ASSOLO Traditional batteries replaced by rechargeable batteries (saved 1000 batteries: less wastes and money. Euro 5 generator and daily monitoring of energy consumptions (too many locations for temporary connection). 5
- 6. CASE HISTORY TRANSPORTS Technical equipment Recommended actions: Cutting down on vehicles by putting together different functions, thus achieving a more rational organization of space and optimization of the quantity of transported materials and reducing excess as much as possible Full load transport Use of newer, more efficient vehicles, with a lower environmental impact, in line with the latest EU regulation (Euro 5) People Recommended actions: Use of hybrid car for short distances Use of shared cars Covering longer distances by train instead of using other means of transport Environmental advantages: cut in CO2 and other emissions (e.g. in city traffic, hybrid cars produce a 30 to 50% cut in CO2 emissions). Economic advantages: reduction in costs due to full-load transport and to better fuel efficiency of new vehicles. TORNERANNO I PRATI All journalists reached the press conference venue in Asiago by train. IL RICCO, IL POVERO E IL MAGGIORDOMO Choosing filming locations close to one another ensured quick, low-carbon set transfers due to the short distances. Longer distances were covered by train, city distances by public transportation. The vehicles used by production staff were mostly Euro 5 and Euro 4. Production reached an agreement with a Milan- based car sharing company to secure exclusive use of three cars for unlimited distances. Finally, the production made sure that all means of transport used for the crew (including private ones) were only used at their full capacity. 6
- 7. CASE HISTORY CHOICE, USE, AND DISPOSAL OF MATERIALS Choosing the right suppliers plays a key role in planning sustainable film production. Therefore, products should be evaluated based on the following: Suppliers: choosing suppliers with an environmental certification (ISO14001, Ecolabel, etc.) and that are based locally (0 kilometer) Environmental compatibility and recycling potential Disposal guidelines, emphasizing the importance of recycling waste on all working locations. TORNERANNO I PRATI Excellent results achieved in terms of management of materials and use of locally based workforce, with obvious beneficial effects for the community of Asiago. Cinema Undici and Ipotesi Cinema have worked with local workforce and the Veneto Section of the National Forestry Corps to build trenches and create special effects, such as the bombs that were made out of peat, compressed cork, and non-polluting, non-toxic colored powder. Moreover, the trenches were reused by other productions, and upon request by the Municipality of Asiago, they have been integrated into an educational tourist path about World War I. Reuse and recycling of materials, along with the use of biodegradable products, has achieved the lowest possible amount of waste was produced during the making of the film. The production chose locally sourced products and accommodation close to the set, which led to benefits in terms of quality of life and employment in the local community, so that the production of Torneranno i prati was not perceived as some sort of invasion. 7
- 8. CASE HISTORY CATERING Recommendation: replace the usual lunch boxes and disposable plastic cutlery, as they cannot be recycled and they are more difficult to dispose of. You can do this by: Sorting waste and providing specific containers; Using biodegradable or compostable cutlery, cups, and plates (e.g. made out of Mater-Bi or Poly). They can easily be disposed of along with food and organic waste, thus making the overall disposal process easier and reducing pollution. Handing out self-service meals Using big water containers instead of traditional bottles IL CAPITALE UMANO A field kitchen was set up and reusable cutlery, cups, and plates were used in order to avoid transportation of pre-made food. This also helped reduce waste significantly. Water bottles were replaced with one 18 litre container; during the two-month production phase, 170 water containers were used instead of 6,120 bottles. Moreover, products and accommodation were chosen locally and close to the set, which had positive repercussions on the quality of life and also benefited the local economy. TORNERANNO I PRATI Again, water containers were used instead of traditional bottles (85 containers instead of 3,400 bottles) and products were sourced locally. An agreement was reached with a company producing Mater-bi cutlery and plates for free of charge supply of those products. IL RICCO, IL POVERO E IL MAGGIORDOMO In this case, along with what was implemented by previous productions, the coffee pods used throughout the making of the film were not only sustainable but also had a Fairtrade certification. Plastic water bottles were replaced with aluminum bottles. 8
- 9. CASE HISTORY INTERNAL COORDINATION AND COMMUNICATION The team can implement communication procedures aimed at minimizing their impact. Reducing emissions must be a shared mission, so that everyone can do their part. It is therefore important to: Reduce, where possible, the number of survey visits and meetings with suppliers, or organizing them close together to minimize travel; Inform staff members about eco- friendly practices to be applied on set (recycling, transport optimization, etc.). This may be done by sending an e-mail with detailed guidelines for each shooting location; Use less paper in communication. TORNERANNO I PRATI Adopting the protocol in a pre-organization phase ensured that useful actions were fully planned ahead, and widespread consensus was created in order to allow for correct and effective implementation of the protocol, despite the adverse weather conditions. This had an positive effect at a local level. Very few people received the script. The director informed the individual departments and the actors orally about the film, and then handed out the dialogues and technical information day by day. IL RICCO, IL POVERO E IL MAGGIORDOMO Paper consumption was cut drastically (15,000 paper sheets saved, equal to about 85 350-page books, i.e. 42 kilos of CO2 saved). The crew was immediately informed by the production about the protocol. On the first day, each crew member received an aluminum bottle, a portable ashtray, and detailed information about environmental awareness. Compliance with the protocol was one of the points of the agenda every day, and staff received a weekly reminder via e-mail. Printed information was printed on recycled, ECOLABEL certified paper, in ink-saving Garamond font. 9
- 10. CASE HISTORY CO2 OFFSETTING Offsetting CO2 emissions means balancing out the amount of carbon dioxide released in the atmosphere by planting enough trees to absorb the exact same amount of CO2, or by producing clean energy from renewable sources, thus avoiding to release carbon. How do you offset emissions? ESCos offset the emissions produced by a facility, a product, a service by purchasing credits on a voluntary market. The credits are generated by reforestation action and/or development of renewable energy sources. One credit = one tons of CO2. The emission offsetting procedure requires: Analysis and quantification of emissions to be reduced; Certification (CO2 credits) of actual CO2 absorption for reforestation, or CO2 savings in case of use of renewable sources, to be issued by a qualified independent third party. Credits certified by the third party are given a unique, unmistakable serial number, and they are filed in an official register. CO2 emissions from energy consumption and transportation was entirely offset by Edison with the purchase of the so-called green certificates. Il CAPITALE UMANO Offset emissions 94 tons of CO2 TORNERANNO I PRATI Offset emissions 67 tons of CO2 IL RICCO, IL POVERO E IL MAGGIORDOMO Offset emissions: 21 tons of CO2 10
- 11. Edison and Italian Films Commissions signed an agreement with the goal of promoting sustainability-oriented actions connected with all aspects of film production. Edison, in particular, will share the know-how they have developed in creating and implementing Edison Green Movie, while IFC will focus its efforts on raising awareness and activating its network of associates to promote good practices for green filmmaking at a local level as well. The collaboration with the World Bank: it started with the Action4Climate project (a contest for documentaries on climate change) and continues with Film4Climate. This is a global initiative aimed at developing a plan for the mitigation of the environmental impact of film production, while promoting and encouraging action on climate change by using films. Next steps 11
- 12. How does Edison Green Movie work? Energy consumption Action Multiplication coefficient (1 to 3) Evaluation Total Performance 1.A Connection to national distribution grid replacing electric generator 3 0 0% 1.B Use of as few high-voltage electric generators as possible instead of as many lower-voltage ones as possible 1 0 0% 1.C Use of Euro 4 or Euro 5 electric generators 1 0 0% 1.D Purchase of green energy 3 0 0% 1.E Use of photovoltaic systems 3 0 0% 1.F Use of efficient lighting devices, such as fluorescent lights and/or LED lights 3 0 0% Transportation Action Multiplication coefficient (1 to 3) Evaluation Total Performance 2.A Load optimization for transportation of technical equipment 2 0 0% 2.B Use of Euro 4 or Euro 5 vehicles 1 0 0% 2.C Use of public transport (trains) for staff 1 0 0% 2.D Use of hybrid vehicles 3 0 0% 2.E Use of methane/LPG-powered vehicles 2 0 0% ASSESSMENT FORM 12
- 13. Choice, use, and disposal of material Action Multiplication coefficient (1 to 3) Evaluation Total Performance 3.A Reuse of previously used materials 2 0 0 0% 3.B Choice of materials with Standard type I or II certification 2 0 0 0% 3.C Choice of environmentally certified suppliers 2 0 0 0% 3.D Made in Italy materials 1.5 0 0 0% 3.E Made in Europe materials 1.5 0 0 0% 3.F Choice of materials from recycling 3 0 0 0% 3.G Choice of biodegradable materials 3 0 0 0% 3.H Choice of compostable materials 3 0 0 0% 3.I Choice of recyclable materials 2 0 0 0% 3.L Paints and thinners contain as little chemicals as possible 1 0 0 0% 3.M Coupled materials are easy to uncouple to make recycling easier 3 0 0 0% 3.N Proper disposal of materials and set equipment owned by production 2 0 0 0% 3.O Materials will be reused 2 0 0 0% 3.P Set waste is sorted and recycled 1.5 0 0 0% 3.Q Studio waste is sorted and recycled 1.5 0 0 0% How does Edison Green Movie work? ASSESSMENT FORM 13
- 14. Catering Action Multiplication coefficient (1 to 3) Evaluation Total Performance 4.A Collection and disposal of food waste 3 0 0 0% 4.B Recycling 3 0 0 0% 4.C Water containers 1.5 0 0 0% 4.D Use of biodegradable cups, cutlery, and plates 2 0 0 0% 4.E Use of compostable cups, cutlery, and plates 3 0 0 0% 4.F Reduction in the number of packed lunches to promote self-service distribution 2.5 0 0 0% Internal coordination and communication Action Multiplication coefficient (1 to 3) Evaluation Total Performance 5.A Draft sustainability plan 3 0 0 0% 5.B Optimization of transports for meetings, on-site visits, etc. 1 0 0 0% 5.C E-mail over paper 1 0 0 0% 5.D Staff involvement in good practices 3 0 0 0% How does Edison Green Movie work? ASSESSMENT FORM 14
- 15. Guest accommodation Action Multiplication coefficient (1 to 3) Evaluation Total Performance 6.A Accommodation solutions meet sustainability criteria (e.g. Ecolabel certified hotels) 1 0 0 0% 6.B Accommodation is chosen within 15 km of the set 3 0 0 0% Further actions CO2 OFFSETTING Action Multiplication coefficient (1 to 3) Evaluation Total Performance 7.A Offsetting of residual emissions 3 0 0 0% How does Edison Green Movie work? ASSESSMENT FORM 15
- 16. 16 Francesca Magliulo Corporate Responsibility Manager francesca.magliulo@edison.it Gianluca Della Campa Project Manager Edison Green Movie Gianluca.dellacampa@gmail.com Laura Savoia CSR Department laura.savoia@edison.it Edison Green Movie on Facebook And Twitter: Edisongen www.edisongeneration.it Contacts