Plan je content: werken met een editorial calendar
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Add a little strategy to your site or blog! By planning your posts in stead of waiting for inspiration, the publishing process will be smoother and the impact of your posts will be much bigger.
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- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
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Plan je content: werken met een editorial calendar
- 1. editorial calendar Plan je content
- 2. De editorial calendar houdt je bij de les doelen doelgroepen prioriteiten planning ownership en workflow
- 3. Voordat je begint Doelen Doelgroepen Contenttypes SEO
- 4. Doelen Traditioneel Informeren Verkopen Werven Wat doe je voor wie? Prospects overtuigen Vakgenoten inspireren Consumenten verleiden Natuurlijk zijn veel meer doelen mogelijk. Denk bijvoorbeeld aan branding, customer care etc. Breng de belangrijkste doelen in kaart. Welke middelen (contenttypes) heb je tot je beschikking? Zijn dat je juiste middelen om je doelen te bereiken? Met welk doel bezoeken mensen je site? Komt dat doel overeen met het doel dat jij met je site hebt?
- 5. Voordat je begint Doelen Doelgroepen Contenttypes SEO
- 6. Doelgroepen Breng je belangrijkste doelgroepen in kaart en cre 谷er gedetailleerde personas voor ze. Met welke agenda leeft je doelgroep?
- 7. Voordat je begint Doelen Doelgroepen Contenttypes SEO
- 8. Contenttypes Welke contenttypes heb je tot je beschikking? Denk aan weblog, white paper, handleiding, video, artikel, fotogallery, slideshare, nieuwsbrief etc. Wat voor Call to Action kun je daaraan verbinden?
- 9. Voordat je begint Doelen Doelgroepen Contenttypes SEO
- 10. SEO Maak sets van trefwoorden voor de verschillende doel-doelgroepcombinaties die in titles, headings, descriptions etc. terecht komen.
- 11. Alles in kaart? Doelen Doelgroepen Contenttypes SEO Dan ben je al een heel eind
- 12. Invuloefening
- 13. Template in Google Documents Download template Uitleg & reacties op www.lelab.nl Plan je content Aan de slag
- 14. Wat werkt voor jou? Wat mis je in deze opzet, welke rijen/kolommen heb je toegevoegd? Welke onderdelen zijn voor jou overbodig?