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Editors & Social Media

Pathway Institute
Pathway Institute

If you want know basics of social media .this ppt is suitable to start

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Editors & Social Media E-Marketing Team Editors & Social Media E-Marketing Team August 2009 Media international Co.
Editors & Social Media E-Marketing Team
Editors & Social Media E-Marketing Team
Editors & Social Media E-Marketing Team Agenda An Overview of Social Media What can Social Media do for you? What is Social Media? How big is Social Media? Who is using it? Social Media Marketing What is Social Media Marketing? How do I identify my community? Where do I start? What are people saying about me or my business? Facebook ,youtube , Twitter & Internet Marketing Tools
Editors & Social Media E-Marketing Team What is social media ? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Its how people engage , participate and share online
Editors & Social Media E-Marketing Team Benefits of Social Media Marketing Customer loyalty Increased Credibility Increases Time on site Drives Word of Mouth recommendation / referral Builds credibility
Editors & Social Media E-Marketing Team Before we start you should !
Editors & Social Media E-Marketing Team Before we start you should ! 1) Define main objectives 2) Highlight your online audience 3) Brainstorm ideas, be creative 4) Connect with social media influencers 5) Push to multiple social media channels 6) Use online PR to promote to journalists & bloggers
Editors & Social Media E-Marketing Team Different Platforms Blogs, Micro-Blogs and V-Logs Social Networks Social Bookmarking 際際滷show, Document, Video and Photo Sharing Podcasting / Video Podcasting Wiki Sites Forums Virtual Worlds
Editors & Social Media E-Marketing Team How big is Social Media? Facebook has 200 m active users 3bn+ minutes are spent on Facebook every day 77% of active internet users read blogs 133m+ blogs indexed by Technorati Twitter users grew by 900% in the last year Twitter has just 38 staff 10 hours of video are uploaded to YouTube every minute.
Editors & Social Media E-Marketing Team Where do I start? Tips Dont try to sell Content is king Build long term relationship Keep it relevant to your audience win to win relatinship Engage in conversations Observe the competition
Editors & Social Media E-Marketing Team What are people saying about me or my article ? Resources Google Alerts http://www.google.com/alerts/ Twilerts http://www.twilert.com/twilerts
Editors & Social Media E-Marketing Team Social Media & internet marketing tools You tube Select relevant category Optimize with relevant text to improve YouTube search rankings Use tags for local keywords Allow embedding of videos Target niche video sites, not just YouTube
Editors & Social Media E-Marketing Team Social Media & internet marketing tools Twitter check list Write with a human voice Listen: Pay attention to what people are saying Converse: Talk to others even when theyre not specifically talking to you Be responsive: Monitor Twitter at least daily, it can be even more powerful when monitoring it more frequently Quality over quantity: It matters far more to post something meaningful or interesting than constantly posting; similarly, attracting the right followers is more important than racking up a body count Avoid link spam: While some links back to your digital properties are fine, they shouldnt be in every tweet Stick around: With relationships and conversations so central to Twitter, its best to use Twitter as part of an ongoing program rather than a one-off campaign
Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Creating a Group related to your interest Invite right people Avoid link spam Content is a king Debating posts Join other groups and share by post. Became an active on them. The first post should not be advertising Participate in discussion groups
Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Face book pages You add html code or flash files Add applications Facebook Pages are visible to everyone Facebook Pages can have an unlimited number of fans Did not need confirmation Send updates to all your fans
Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Mini Feed and News Feed Profile Page Events Notes and Photos Messages Marketplace Share / Posted Items Networks Share / Posted Items
Editors & Social Media E-Marketing Team Facebook Applications applications YouTube video box 愆悋惘悸 悋惆悋惠 悋悴惆悸 惺 youtube 惠悽惆 惷惺 . Blog box 悵 悋悽悋惶悸 惠惠忰 悖 惠愆悋惘 悋 惠愆惘 惺 惆惠 悖悋 惡悖 惺 悋悋愕 悖 悋 悽悋惶 惡惆悸 惠忰惘惶 惺 惠悋惡惺惠悋 Make quiz 悖 惠 惡惺 悴惺悸 悋悖愕悧悸 悋惠 惠愆 悴悋惡 惺悸 悋愆悽惶悸 惘 惡悋 惠悋悧悴 悋悋愕悧悸 . Causes 悋惆惺 悋悋愕 愆悋惘悸 惘悸 悋 惠惘愃惡 惺 忰悸 忰悋 悖 惴惘 悒惺悋 悵 悋忰悸 惶忰惠 悋愆悽惶悸 悖惶惆悋悧 Rss simply 惡愆惘 悋惠忰惆惓 悋悵 惠 愕 悖悋 惡悖 悽悋 悋悋愆惠惘悋 悽惆悸 rss Twitter 悋悴惺 悖惶惆悋悧 惺 悋愕 惡 惠惺惘悋 惺 惠惆悋惠 惺 惠惠惘 Voice massage 悋愕惠悽惆 悽悋惶悸 悋惘愕悋悧 悋惶惠悸 悒惘愕悋 惘愕悋 悖惺惷悋悄 悴惺惠 惡 惠惘悸 悖悽惘 . 惠惠忰 悵 悋悽悋惶悸 悖 惠 惡惺 惠惶惠 忰 惷惺 悋 愆悋惘惠 惺 悖惶惆悋悧 . 悋 悋惺惆惆 悋惠愀惡悋惠 悋惠 悖 惠惠惡 忰悋 悸 悋愕惠愃悋悋
Editors & Social Media E-Marketing Team Facebook Applications Applications 悋惠愀惡悋惠 悋悽悋惶悸 惡悋惠惆 Networked blog : 悒忰惆 悋惠愀惡悋惠 悋惠 悽悋悋 愆惘 惠惆悋惠 惠悋惡惺悸 惠惆悋惠 : 惠惘惆 愕悸 悴惆悸 惠愕 愕 Notes 悋悋惡愆慍 悋悴惆悸 悋惡惘悋 悋愕惠悽惆悋悋 悋惠惆 愆悋惘悸 惺惆惆 悋悖惶惆悋悄 悵 悋惠惆悸 惴惘 悵悋 惠忰惆惓悋惠 悋悖惶惆悋悄 ( 惡愆惘 悽悋愀惘 忰 惠惺 惺 惷惺 惺 悋忰悴悋惡 惓悋 悴惺 悖忰惆 悋愆惠惘 悽悋惆 悋惶悋 悖 悋愆悽惶悋惠 悋惺惘悸 悋惺惆惆 悋悖惶惆悋悄 悋 悖 惓惘 悋惷惺 悋惷 惆 ) Simplaris Blogcast : 悽悋悋 愆惘 惺悋 惠惆 悋 悋惠愀惡悋惠 悋悽悋惶悸 惡悋惠愕 悖愕悋 悋悋惺 悋惷惺悋惠 : Define me : 惠惠忰 悵 悋慍悸 悖 悖惶惆悋悧 惡惶 悸 悖 悋惺愀悋悧 愕悴 悽悋 悴惺悸 悋悋惠 悋惠 惠忰悋 悋惠愀惡 悋 悴惺 悋惶惆悋悧 悋 悴悸 惴惘 惺 Professional Profile: Business Networking: 悽悋惶悸 惠惺愀 悋惘惶悸 悖 惠 惡愆惘 悋愕 悋悽悋惶悸 惡 惡 悖惶惆悋悧 悖惶惆悋悧 悋 net work 悋悽悋惶悸 惡 Posted Items (Default App) : 惠愕忰 惡愆悋惘悸 悋 惠惘惆 惆悋惠 惶惘 悋惠 惷惺悋惠 惆惠 惆悋惠 惺 悋惶惆悋悧
Question Editors & Social Media E-Marketing Team
Thank You Editors & Social Media E-Marketing Team

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Editors & Social Media

  • 1. Editors & Social Media E-Marketing Team Editors & Social Media E-Marketing Team August 2009 Media international Co.
  • 2. Editors & Social Media E-Marketing Team
  • 3. Editors & Social Media E-Marketing Team
  • 4. Editors & Social Media E-Marketing Team Agenda An Overview of Social Media What can Social Media do for you? What is Social Media? How big is Social Media? Who is using it? Social Media Marketing What is Social Media Marketing? How do I identify my community? Where do I start? What are people saying about me or my business? Facebook ,youtube , Twitter & Internet Marketing Tools
  • 5. Editors & Social Media E-Marketing Team What is social media ? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Its how people engage , participate and share online
  • 6. Editors & Social Media E-Marketing Team Benefits of Social Media Marketing Customer loyalty Increased Credibility Increases Time on site Drives Word of Mouth recommendation / referral Builds credibility
  • 7. Editors & Social Media E-Marketing Team Before we start you should !
  • 8. Editors & Social Media E-Marketing Team Before we start you should ! 1) Define main objectives 2) Highlight your online audience 3) Brainstorm ideas, be creative 4) Connect with social media influencers 5) Push to multiple social media channels 6) Use online PR to promote to journalists & bloggers
  • 9. Editors & Social Media E-Marketing Team Different Platforms Blogs, Micro-Blogs and V-Logs Social Networks Social Bookmarking 際際滷show, Document, Video and Photo Sharing Podcasting / Video Podcasting Wiki Sites Forums Virtual Worlds
  • 10. Editors & Social Media E-Marketing Team How big is Social Media? Facebook has 200 m active users 3bn+ minutes are spent on Facebook every day 77% of active internet users read blogs 133m+ blogs indexed by Technorati Twitter users grew by 900% in the last year Twitter has just 38 staff 10 hours of video are uploaded to YouTube every minute.
  • 11. Editors & Social Media E-Marketing Team Where do I start? Tips Dont try to sell Content is king Build long term relationship Keep it relevant to your audience win to win relatinship Engage in conversations Observe the competition
  • 12. Editors & Social Media E-Marketing Team What are people saying about me or my article ? Resources Google Alerts http://www.google.com/alerts/ Twilerts http://www.twilert.com/twilerts
  • 13. Editors & Social Media E-Marketing Team Social Media & internet marketing tools You tube Select relevant category Optimize with relevant text to improve YouTube search rankings Use tags for local keywords Allow embedding of videos Target niche video sites, not just YouTube
  • 14. Editors & Social Media E-Marketing Team Social Media & internet marketing tools Twitter check list Write with a human voice Listen: Pay attention to what people are saying Converse: Talk to others even when theyre not specifically talking to you Be responsive: Monitor Twitter at least daily, it can be even more powerful when monitoring it more frequently Quality over quantity: It matters far more to post something meaningful or interesting than constantly posting; similarly, attracting the right followers is more important than racking up a body count Avoid link spam: While some links back to your digital properties are fine, they shouldnt be in every tweet Stick around: With relationships and conversations so central to Twitter, its best to use Twitter as part of an ongoing program rather than a one-off campaign
  • 15. Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Creating a Group related to your interest Invite right people Avoid link spam Content is a king Debating posts Join other groups and share by post. Became an active on them. The first post should not be advertising Participate in discussion groups
  • 16. Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Face book pages You add html code or flash files Add applications Facebook Pages are visible to everyone Facebook Pages can have an unlimited number of fans Did not need confirmation Send updates to all your fans
  • 17. Editors & Social Media E-Marketing Team Social Media & internet marketing tools Facebook Mini Feed and News Feed Profile Page Events Notes and Photos Messages Marketplace Share / Posted Items Networks Share / Posted Items
  • 18. Editors & Social Media E-Marketing Team Facebook Applications applications YouTube video box 愆悋惘悸 悋惆悋惠 悋悴惆悸 惺 youtube 惠悽惆 惷惺 . Blog box 悵 悋悽悋惶悸 惠惠忰 悖 惠愆悋惘 悋 惠愆惘 惺 惆惠 悖悋 惡悖 惺 悋悋愕 悖 悋 悽悋惶 惡惆悸 惠忰惘惶 惺 惠悋惡惺惠悋 Make quiz 悖 惠 惡惺 悴惺悸 悋悖愕悧悸 悋惠 惠愆 悴悋惡 惺悸 悋愆悽惶悸 惘 惡悋 惠悋悧悴 悋悋愕悧悸 . Causes 悋惆惺 悋悋愕 愆悋惘悸 惘悸 悋 惠惘愃惡 惺 忰悸 忰悋 悖 惴惘 悒惺悋 悵 悋忰悸 惶忰惠 悋愆悽惶悸 悖惶惆悋悧 Rss simply 惡愆惘 悋惠忰惆惓 悋悵 惠 愕 悖悋 惡悖 悽悋 悋悋愆惠惘悋 悽惆悸 rss Twitter 悋悴惺 悖惶惆悋悧 惺 悋愕 惡 惠惺惘悋 惺 惠惆悋惠 惺 惠惠惘 Voice massage 悋愕惠悽惆 悽悋惶悸 悋惘愕悋悧 悋惶惠悸 悒惘愕悋 惘愕悋 悖惺惷悋悄 悴惺惠 惡 惠惘悸 悖悽惘 . 惠惠忰 悵 悋悽悋惶悸 悖 惠 惡惺 惠惶惠 忰 惷惺 悋 愆悋惘惠 惺 悖惶惆悋悧 . 悋 悋惺惆惆 悋惠愀惡悋惠 悋惠 悖 惠惠惡 忰悋 悸 悋愕惠愃悋悋
  • 19. Editors & Social Media E-Marketing Team Facebook Applications Applications 悋惠愀惡悋惠 悋悽悋惶悸 惡悋惠惆 Networked blog : 悒忰惆 悋惠愀惡悋惠 悋惠 悽悋悋 愆惘 惠惆悋惠 惠悋惡惺悸 惠惆悋惠 : 惠惘惆 愕悸 悴惆悸 惠愕 愕 Notes 悋悋惡愆慍 悋悴惆悸 悋惡惘悋 悋愕惠悽惆悋悋 悋惠惆 愆悋惘悸 惺惆惆 悋悖惶惆悋悄 悵 悋惠惆悸 惴惘 悵悋 惠忰惆惓悋惠 悋悖惶惆悋悄 ( 惡愆惘 悽悋愀惘 忰 惠惺 惺 惷惺 惺 悋忰悴悋惡 惓悋 悴惺 悖忰惆 悋愆惠惘 悽悋惆 悋惶悋 悖 悋愆悽惶悋惠 悋惺惘悸 悋惺惆惆 悋悖惶惆悋悄 悋 悖 惓惘 悋惷惺 悋惷 惆 ) Simplaris Blogcast : 悽悋悋 愆惘 惺悋 惠惆 悋 悋惠愀惡悋惠 悋悽悋惶悸 惡悋惠愕 悖愕悋 悋悋惺 悋惷惺悋惠 : Define me : 惠惠忰 悵 悋慍悸 悖 悖惶惆悋悧 惡惶 悸 悖 悋惺愀悋悧 愕悴 悽悋 悴惺悸 悋悋惠 悋惠 惠忰悋 悋惠愀惡 悋 悴惺 悋惶惆悋悧 悋 悴悸 惴惘 惺 Professional Profile: Business Networking: 悽悋惶悸 惠惺愀 悋惘惶悸 悖 惠 惡愆惘 悋愕 悋悽悋惶悸 惡 惡 悖惶惆悋悧 悖惶惆悋悧 悋 net work 悋悽悋惶悸 惡 Posted Items (Default App) : 惠愕忰 惡愆悋惘悸 悋 惠惘惆 惆悋惠 惶惘 悋惠 惷惺悋惠 惆惠 惆悋惠 惺 悋惶惆悋悧
  • 20. Question Editors & Social Media E-Marketing Team
  • 21. Thank You Editors & Social Media E-Marketing Team