Edm insurance campaign case study
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The document discusses email direct marketing (EDM) campaigns for insurance companies on the Dalal Street Investment Journal website. It provides statistics on the number of emails sent and interactions for campaigns by ING Starlife, Apollo Munich Insurance, and HDFC Life. These included open rates, unique opens, click rates, and clicks to open rates. It concludes by providing contact information for advertising on the site.
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Digital Media about insurance, reinsurance, investments & blockchain. The World latest news, ratings, review and technologies of Insurance & InsurTech market.
At Beinsure, we take away the uncertainty of insurance and investment by connecting you with insightful, useful information, in order to help you understand you insurance needs. With this unbiased information, you can get insurance and investment products.
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Audio Content: Podcasts, audiobooks, and voiceovers.
Interactive Content: Quizzes, polls, AR/VR experiences, and gamified content.
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- 1. DSIJ.IN Insurance Campaigns on Dalal Street Investment Journal Insurance Case Studies For EDMs & Display Dalal Street Investment Journal Accessed by mass affluent and HNIs for niche content as well as products and services. Niche Audience interested in Investment, Stocks, Mutual Funds, Insurance, and Lifestyle Products (Gadgets, Automobile). Audience paying for content consumption as most of the content is paid.
- 2. DSIJ.IN Few EDM campaigns Case Studies for Insurance Segment on DSIJ.IN ING Starlife Sent Opens Open %age Unique opens Unique Open % Clicks Click to Open rate CTR % 86051 25587 29.73% 21584 25.08% 889 3.47% 1.03%
- 3. DSIJ.IN Few EDM campaigns Case Studies for Insurance Segment on DSIJ.IN Apollo Munich Insurance Sent Opens Open %age Unique opens Unique Open % Clicks Click to Open rate CTR % 210695 28900 13.72% 23462 11.14% 1490 5.16% 0.71%
- 4. DSIJ.IN Few EDM campaigns Case Studies for Insurance Segment on DSIJ.IN HDFC Life Sent Opens Open %age Unique opens Unique Open % Clicks Click to Open rate CTR % 70485 7173 9.03% 5968 7.53% 224 3.58% 0.29%
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- 6. DSIJ.IN Few EDM campaigns Case Studies for Insurance Segment on DSIJ.IN Contact US : Sagar Panda Manager - Online Sales Cell: 9967652882 Email: sagar.p@dsij.in For more online and print advertisement kindly visit - http://www.dsij.in/Advertisewithus.aspx