An EDM music questionnaire was distributed to 50 people from various backgrounds to gather information about listening habits and purchasing interests related to EDM magazines. The results showed that most respondents who had listened to EDM were male, under 27 years old, and the primary audience is male students who are white or European. Based on these findings, an EDM magazine will be designed to target this demographic with an affordable price given students' limited budgets.
2. OI handed out my questionnaire about
EDM music magazines to 50 people
with various different backgrounds,
ethnicities, social groups and ages.
OThe following are the results from this
questionnaire.
3. Have you ever heard/Listened to
EDM?
0
5
10
15
20
25
Under 10 Under 18 Under 27 Over 27
Yes
No
4. Have you ever heard/Listened
to EDM?
0
2
4
6
8
10
12
14
Yes
No
5. Have you ever heard/Listened
to EDM?
0
5
10
15
20
25
Male Female
Yes
No
6. Have you ever heard/Listened
to EDM?
0
2
4
6
8
10
12
Yes
No
7. How much would you be willing
to pay for an EDM magazine?
0
2
4
6
8
10
12
14
16
Under ?1 Between ?1-
?2
Over ?2
Male
Female
8. Conclusion
O As you can see from the results, the main
audience is for male students that are of the
main ethnicity of either White British or
European.
O I have taken this into account when designing
my magazine so that the price is fairly cheap as
students will not have a lot of money to spend.
This can be said by looking at the stereotype
that they are always out partying and drinking.
O The age range that we are aiming for is fairly
young but not below high school ages, probably
around late high school, to mid-university years.