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This document discusses communication tools from Real Magnet that can benefit higher education institutions. It covers features like email tracking analytics to understand mobile vs desktop usage, geo-location tracking, mobile rendering previews, integrated surveys, online registration and event management, and lifecycle drip campaign management. Real Magnet clients include higher education institutions and the document provides examples of how schools can use the various features for applications like admissions campaigns, alumni fundraising, and athletic event registration.

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Communication Tools for Higher EducationPhone access : 877 701 7112 Pass code = 789736#
Higher Education Communication ToolsAgendaWelcomeReal Magnet support of Higher EducationOutsourcing CommunicationsContent Design ConsiderationsEffective Use of Tracking AnalyticsHeavy Trend to Mobile MessagingAdvanced Features Best Practices & Use Case
Sampling of our Clients
The Nielsen study suggests that email remains the most popular activity on mobile phones. Americans spent 41.6% of their mobile online time on email, up from 37.4% a year earlierOnline Media Daily Aug 3.
Nielson Analysis of Mobile Usage
Mobile and Operating System TrackingUnderstanding if your emails are read on PCs or Mobile will influence your Content DesignIncluded in our analysis will be : Open Percentage (Mobile vs. PC)
Percentage breakdown of Opens by mobile devices
Percentage breakdown of Opens by browsers(PC and Mobile)
Opens by Operating System
Opens by Geo-LocationGeo-Location TrackingTarget and Track recipients better than ever using our Geo-Location tracking module:View the states where your message is most popular Drill down and view recipients on a granular city/state levelPull reports based upon Geo-Location data Expanded Mobile Rendering PreviewsPreview Content in :Major ISPs including Hotmail, Yahoo, Gmail, Aol, etc
Popular Email Clients like Outlook and Lotus Notes
Mobile devices like iPhone, Blackberry, Windows Mobile, and other popular devices. Correct any design break-downs before sending your message!
Higher Edu Best PracticesMost Advanced Features are easy to use!Several Creative Use CasesSeamless Integration other servicesSurveysOnline Registration and Payment Lifecycle Management

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Edu Web Powerpoint

  • 1. Communication Tools for Higher EducationPhone access : 877 701 7112 Pass code = 789736#
  • 2. Higher Education Communication ToolsAgendaWelcomeReal Magnet support of Higher EducationOutsourcing CommunicationsContent Design ConsiderationsEffective Use of Tracking AnalyticsHeavy Trend to Mobile MessagingAdvanced Features Best Practices & Use Case
  • 4. The Nielsen study suggests that email remains the most popular activity on mobile phones. Americans spent 41.6% of their mobile online time on email, up from 37.4% a year earlierOnline Media Daily Aug 3.
  • 5. Nielson Analysis of Mobile Usage
  • 6. Mobile and Operating System TrackingUnderstanding if your emails are read on PCs or Mobile will influence your Content DesignIncluded in our analysis will be : Open Percentage (Mobile vs. PC)
  • 7. Percentage breakdown of Opens by mobile devices
  • 8. Percentage breakdown of Opens by browsers(PC and Mobile)
  • 9. Opens by Operating System
  • 10. Opens by Geo-LocationGeo-Location TrackingTarget and Track recipients better than ever using our Geo-Location tracking module:View the states where your message is most popular Drill down and view recipients on a granular city/state levelPull reports based upon Geo-Location data Expanded Mobile Rendering PreviewsPreview Content in :Major ISPs including Hotmail, Yahoo, Gmail, Aol, etc
  • 11. Popular Email Clients like Outlook and Lotus Notes
  • 12. Mobile devices like iPhone, Blackberry, Windows Mobile, and other popular devices. Correct any design break-downs before sending your message!
  • 13. Higher Edu Best PracticesMost Advanced Features are easy to use!Several Creative Use CasesSeamless Integration other servicesSurveysOnline Registration and Payment Lifecycle Management
  • 14. Integrated SurveysFeaturesPre-Populated Fields Integrated Reports / TrackingReal Time Response AccessEasy to Use Survey Design Editor and TemplatesConditional BranchingEasy Export of DataSample Use CaseSurvey of New Student Admission RequirementsQuick Opinion surveys of Faculty or Alumni Post Anonymous Surveys on your websiteQuickly poll faculty / alumni or students on timely issues
  • 15. Online Registration & Event ManagementFeaturesFully integrated with emailContent Editor with integrated TemplatesLanding Page designPre-Populated FormsE-commerce enabledAudio and Webinar Conferencing integrationSample Use CaseAlumni FundraisingAdmissions - Prospective Student WebinarsSpeaker Series Seminar and Webinar Athletic Event registrationsAlumni Association Membership RenewalMerchandise Sales
  • 16. Lifecycle (Drip Campaign) ManagementFeaturesEasy Design User InterfaceFully integrated with email engagement / survey response, etc.Management ReportsSample Use CaseAdmissions Dept. Dripcampaigns to new studentsAlumni Fundraising Athletic Booster Club Promos / Notifications Membership Renewals
  • 17. Going ForwardiPad Drawing for Attendees on August 19!Post Webinar SurveyFeeback / CommentsFree 60 Day Trial Schedule Personal DemoContact: 301 652 4025 #131 Sales@RealMagnet.com