This document provides guidance on writing professional emails. It discusses the key parts of an email address and composing window. Formatting tips are presented, including using sans serif fonts, left alignment, and bullet points to organize information. The document also covers email etiquette such as maintaining an appropriate level of formality, avoiding informalities like excessive punctuation, and being wary of replying to all. Reviewing emails before sending is advised to check for errors or ensuring the correct recipients are listed. Overall, the document offers best practices for writing clear, well-structured emails for business communication.
4. Characteristics of an Email Address
Contains the
@ sign
Does not
necessarily contain
capital letters
Most are written
without capital
letters
British Council (2019)
5. ? the unique name that you or your ISP select/s
? can be your real name or a nickname
Username
? sits in between the username and the domain of your email
address
@ Symbol
? the mail server
? the server hosting the email account
? the top-level domain
? the extension, such as .com, .net, or .info.
Domain
Parts of an Email Address
7. What is an Email?
A pillar of modern
communication
Must have only
one (1) purpose
Should cover only
one specific item,
task, or request
Should be easy for
the recipient to
understand, process,
and act upon
Should be
professional but
brief
Should have enough
information to allow
a complete response
Cullen (2019)
11. Parts of Compose Email Window
To
?Whom the email is addressed
?Recipient of the email
?Direct audience who needs to reply or take
action from the email content (Cullen, 2019)
12. Parts of Compose Email Window
CC
? aka ¡°Carbon Copy¡±
? for readers who need to receive
the email conversation for
reference or clarity, but do not
need to take action nor reply
(Cullen, 2019)
BCC
? aka ¡°Blind Carbon Copy¡±
? for audience who only needs to
see the initial email and none of
the later chain of replies (Cullen,
2019)
? a way of sending emails to
multiple people without them
knowing who else is getting the
email (Emerson, 2012)
13. Parts of an Email Message
Cullen (2019)
From
? Whom the email is from
? Sender of the email
? Only appears in an email
received or in an email
you sent
? Does not appear in the
¡®Compose Email¡¯ window
Date
? Specifies the exact date
and time of receipt of
email
15. Writing the Email
General Tips in Writing
Follow a formal
writing style
Focus on the
subject
Don't mix two or
three unrelated
topics
16. Formatting the Email
Email Format
plenty of white-space to
assist the reader
shorter paragraphs, lists,
and bullet points to
streamline information
headings break up
concepts and allow a
reader to skim
Cullen (2019)
17. Formatting the Email
*Font
?Preferably a sans serif (a typeface
without decorative strokes at the end)
?more modern and simple
?easy to read on screen
?easier to read at a small size
Cullen (2019)
18. Formatting the Email
Recommended Fonts for Emails
Arial
Helvetica
Tahoma
Trebuchet MS
Verdana
? more modern and
simple
? easy to read on
screen
? easier to read at a
small size
Cullen (2019)
21. Formatting the Email
Italics
?a softer way to draw attention to an area
of text
?brings emphasis to an area of a sentence
?should be used for titles of full works
Cullen (2019)
22. Formatting the Email
Text Color
?Avoid using multiple text
colors
?It draws the eye in to
multiple locations
?Looks unprofessional
?The only acceptable color
in a business email is blue
for hyperlinks. Cullen (2019)
25. Formatting the Email
Bullet Points
?A great way to create white space on
your page
?Draw attention to related items
?Work best for unordered lists
Cullen (2019)
26. Formatting the Email
¡®Remove Formatting¡¯
? Needed when pasting text from another source into your
email
? If not used properly, text styles will be pasted into the email,
which will make it obvious to the reader that content was
copy-pasted from a source
? In other situations, the same function comes off as the
following:
? Keep Text Only (Microsoft Office)
? Paste in Plain Text (Android) Cullen (2019)
28. Maintain an
appropriate level of
formality
Always aim to be
polite most especially
if you do not know
the reader very well
Formal vs. Informal
29. Formal vs. Informal
? An email to a customer
? An email to your supervisor
? A job application
? An email to your manager
? A complaint to a shop
? An email from one company
to another company
? A birthday greeting to an
officemate
? An email to an officemate who is
also a good friend
? A social invitation to a friend at
your workplace
? An email with a link to a funny
YouTube clip
? A message to a friend on a social
networking site
Cullen (2019); Pesce (2012)
Formal Email Informal Email
30. On Informalities
?Don¡¯t start off the email with a ¡®Hi¡¯ or
¡®Hey¡¯
?Don¡¯t assume familiarity by shortening the
recipient¡¯s name or guessing their
nickname
?If the recipient signs their nickname, it¡¯s
okay to address them that way in the
future
Cullen (2019); Pesce (2012)
31. Avoid excessive use of
punctuation
Exclamation
points should
be used
sparingly! Cullen (2019); Pesce (2012)
32. Don¡¯t ever use emojis!
Only use them
after the other
party has sent one
They should never
be used in formal
emails
34. Reviewing Your Work Before
Hitting Send
?Mechanical errors
? Grammar
? Spelling (most esp. the
recipient¡¯s name)
? Capitalization
? Punctuation
?Typos suggest
carelessness and can even
convey incorrect
information.
35. Reviewing Your Work Before Hitting
Send
Double-check
dates and times
names, links, attachments,
and other specific details
Triple-check
correct recipients in the
sender fields
CC
BCC
36. Specify the email recipients
Make an effort to get the name of the
email recipients, so you can properly
address them in your email
Addressing them by ¡®To Whom
It May Concern¡¯ may give them
the impression that they are not
the real ones concerned in
reading your email
37. Don¡¯t CC everybody
A common mistake with
those who are inexperienced
at sending professional
emails
It is not absolutely necessary
to ¡®CC¡¯ your boss or other
members of the team every
time
Learn to judge if it is
necessary to send a copy of
the email to someone else in
addition to the main recipient
38. Be Wary of Using ¡®Reply All¡¯
?Always check you've got the right names
in the 'To' box
?Make sure your email only goes to the
people who need to read it
?Does the whole team really need to read
your email or that¡¯s only meant for one
person to receive?
39. Email Length
Short emails sometimes sound rude.
In real world, people are busy and won't read very long emails.
Keep emails short, but remember to be polite and friendly, too.
People often have inboxes flooded with emails.
Emails are ideally no more than five short paragraphs.
40. Structure of an Email Message
Paragraph 1
? Greeting
Paragraph 2
? Reason for writing
Paragraph 3
? Purpose/Request
Paragraph 4
? Other information
Paragraph 5
? Call to action
? Closing
41. Parts of A Business Email
Subject Line Greeting Purpose
Additional
Information
Call to Action
Closing
Attachments
Links