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Education trial project

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The document reports on the results of an education activation trial program run in two schools in Balikpapan to increase beverage sales volumes in the education channel. The program included banners, vouchers, movie tickets, and mouse pads as prizes to incentivize students to purchase beverage products. The evaluation found the program increased sales volumes by over 100% in both schools compared to targets, with the largest growth in PET 425 bottle sales.

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EDUCATION ACTIVATION TRIAL MONITORING REPORT Classified - Restricted
Education Channel YTD 11 June 2012 Performance is Undergrowth : -9% 800000 700000 600000 500000 400000 300000 200000 ACT 100000 LY 0 Channel ACT LY VAR GR PROVISION STORE 318562 308182 10380 3% TRADITIONAL FOOD SERVICE 87479 105956 -18477 -17% Education as strategic HEALTH & WELL BEING 32447 38327 -5880 -15% channel with a lot of TRANSPORTATION 6921 7416 -495 -7% future drinker inside is EDUCATION 46292 51133 -4841 -9% still undergrowth AT WORK 29972 31452 -1480 -5% (-9%), so we must WHOLESALER 728841 668743 60098 9% develop it more SPECIALTY RETAIL 43792 40200 3592 9% GAMES AND NET 11406 17839 Classified - Restricted -6433 -36%
Action Plan VERTICAL DEVELOPMENT Create Education Excitement Program to Increase Volume focused on strategic packs(Can 250, PET 425, MMP 350, PET 500) EDUCATION ACTIVATION TRIAL AT TWO HIPO SCHOOLS IN BALIKPAPAN AS PILOT PROJECT Classified - Restricted
Financial Budget Education Activation Trial 4. SUPPORTING MATERIAL 3. FINANCIAL ANALYSIS No Program Support Unit Amount Total Amount W/O Description W/ Program Add Program Contract 1 Banner 1x2 m 2 80,000 160,000 Duration 13 - 13 (weeks) 2 Voucher 24 1,000 24,000 VPO 30 14 16 3 XXI Ticket 25000 24 600,000 Total Volume 390 182 208 Clipstrip Lucky 4 Draw 2 25,000 50,000 Total NSR 46,117,500 21,268,000 24,849,500 5 Mouse Pad 340 Ready Stocks Total NCM 12,649,338 5,793,424 TOTAL 6,855,914 834,000 Total Cost - 834,000 834,000 Net Profit/Loss 11,815,338 4,959,424 6,855,914 Cost/Case 2,138 % Cost to 14% additional NCM % Cost to NSR 4% Classified - Restricted
POSM Education Activation Trial Banner 2x1 m Lottery Clip Strip Classified - Restricted
Program Mechanism Education Activation Trial Running Program in 2 Outlet must order minimum 10 pcs to get Consumer buy 1 CCAI Product Education Outlets in Balikpapan 1 Lottery Clip Strip (Pack PET 425,Can 250,PET 500, or MMP 350) and get a chance to pick SMP PATRA KOPERASI SMP direct prize from Lottery Clip Strip DHARMA 06 DMEM and MDO do “seeding “ Prize per school 1 Ticket XXI on 1 pocket that has been added on Lottery Clip Strip for 12 XXI Ticket and 170 Mouse Pad each school and for each week Classified - Restricted
Barriers & Action Plan in Execution Education Activation Trial BARRIERS ACTION PLAN Order Lottery Clip Strip in Limited Budget for Lottery the beginning of program Clip Strip and pocket refill and make handmade pockets for each week refill for the next running weeks 385000 IDR FREE Classified - Restricted
Execution Documentation (SMP Patra Dharma) Education Activation Trial Classified - Restricted
Execution Documentation (Koperasi SMP 06) Education Activation Trial Classified - Restricted
Total Evaluation Result Education Activation Trial VPO TOTAL (uc) Proposal (VPO W3 Activation Result (Average Outlet Name Target VPO Growth %AR Jun) VPO W3+W4 Nov) KOPERASI SMP 06 8 15 12 44% 77% SMP PATRA DHARMA 6 13 19 222% 145% TOTAL 14 28 30 118% 108% VPO TOTAL (uc) 35 30 25 20 15 KOPERASI SMP 06 10 SMP PATRA DHARMA 5 TOTAL 0 Proposal (VPO W3 Target Activation Result Jun) (Average VPO W3+W4 Nov) Classified - Restricted
VPO Growth Pack Education Activation Trial VPO Growth Pack This Program is very Pack %GR impactful to increase PET 425 volume PET 425 192% PET 500 157% CSD 250 133% This Program wasn’t MMP 350 -7% impactful to increase MMP 350 volume VPO Growth Pack 250% 200% 150% 100% 50% 0% PET 425 PET 500 CSD 250 MMP 350 -50% Classified - Restricted
Conclusion Education Activation Trial From total evaluation result this trial program is effective to be This program is effective implemented in to increase PET 425, Can more school. CSD 250, and PET Tea 500 especially for PET 425, but MMP 350 didn’t have volume impact from this program. Classified - Restricted
Learning Points Education Activation Trial Choose right participants with significant incidence Find what consumer wants Planning Find unique tools to persuade consumer to buy in CCAI products Maximize appearance of POSM and optimist for high incremental volume Visit outlet routinely (every week) can maintain relationship with outlet and can persuade consumer more intense. Seeding XXI Ticket Mechanism can maintain excitement atmosphere and can claim almost total redemption. Making creative improvement every week when there is constraint budget is a must Executing Be Optimist to get incremental volume Cost of lottery Clip Strip is very expensive (385000 IDR). If this program will be accelerated to become National Program, It will be good if CCI can support our Lottery Clip Strip Material.  Bottle Neck tag or Under The Crown material instead of Lottery Clip Strip will be good for better controlling Classified - Restricted
Summary Current Situation : CREATE EDUCATION ACTIVATION TRIAL Education as a strategic AT TWO HIPO SCHOOLS channel with a lot of future IN BALIKPAPAN drinker inside, was in AS PILOT PROJECT -9% growth YTD 11 June 2012 VPO Growth Pack Pack %GR Evaluation Result : PET 425 192% VPO TOTAL (uc) PET 500 157% Outlet Name VPO Growth %AR CSD 250 133% KOPERASI SMP 06 44% 77% SMP PATRA DHARMA 222% 145% MMP 350 -7% CONCLUSION : TOTAL 118% 108% From total evaluation result this trial program is effective to be implemented in more school. Classified - Restricted
ASSEMBLING THE REPORT – 9. Organizing Use words economically (continued) The Report - There are many obligations which we must meet. Thank You - Mary is of the conviction that service has improved. - Sales can be determined to have improved over last year. - It is essential that we take the actions that are necessary to correct the problem. Classified - Restricted 21

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Education trial project

  • 1. EDUCATION ACTIVATION TRIAL MONITORING REPORT Classified - Restricted
  • 2. Education Channel YTD 11 June 2012 Performance is Undergrowth : -9% 800000 700000 600000 500000 400000 300000 200000 ACT 100000 LY 0 Channel ACT LY VAR GR PROVISION STORE 318562 308182 10380 3% TRADITIONAL FOOD SERVICE 87479 105956 -18477 -17% Education as strategic HEALTH & WELL BEING 32447 38327 -5880 -15% channel with a lot of TRANSPORTATION 6921 7416 -495 -7% future drinker inside is EDUCATION 46292 51133 -4841 -9% still undergrowth AT WORK 29972 31452 -1480 -5% (-9%), so we must WHOLESALER 728841 668743 60098 9% develop it more SPECIALTY RETAIL 43792 40200 3592 9% GAMES AND NET 11406 17839 Classified - Restricted -6433 -36%
  • 3. Action Plan VERTICAL DEVELOPMENT Create Education Excitement Program to Increase Volume focused on strategic packs(Can 250, PET 425, MMP 350, PET 500) EDUCATION ACTIVATION TRIAL AT TWO HIPO SCHOOLS IN BALIKPAPAN AS PILOT PROJECT Classified - Restricted
  • 4. Financial Budget Education Activation Trial 4. SUPPORTING MATERIAL 3. FINANCIAL ANALYSIS No Program Support Unit Amount Total Amount W/O Description W/ Program Add Program Contract 1 Banner 1x2 m 2 80,000 160,000 Duration 13 - 13 (weeks) 2 Voucher 24 1,000 24,000 VPO 30 14 16 3 XXI Ticket 25000 24 600,000 Total Volume 390 182 208 Clipstrip Lucky 4 Draw 2 25,000 50,000 Total NSR 46,117,500 21,268,000 24,849,500 5 Mouse Pad 340 Ready Stocks Total NCM 12,649,338 5,793,424 TOTAL 6,855,914 834,000 Total Cost - 834,000 834,000 Net Profit/Loss 11,815,338 4,959,424 6,855,914 Cost/Case 2,138 % Cost to 14% additional NCM % Cost to NSR 4% Classified - Restricted
  • 5. POSM Education Activation Trial Banner 2x1 m Lottery Clip Strip Classified - Restricted
  • 6. Program Mechanism Education Activation Trial Running Program in 2 Outlet must order minimum 10 pcs to get Consumer buy 1 CCAI Product Education Outlets in Balikpapan 1 Lottery Clip Strip (Pack PET 425,Can 250,PET 500, or MMP 350) and get a chance to pick SMP PATRA KOPERASI SMP direct prize from Lottery Clip Strip DHARMA 06 DMEM and MDO do “seeding “ Prize per school 1 Ticket XXI on 1 pocket that has been added on Lottery Clip Strip for 12 XXI Ticket and 170 Mouse Pad each school and for each week Classified - Restricted
  • 7. Barriers & Action Plan in Execution Education Activation Trial BARRIERS ACTION PLAN Order Lottery Clip Strip in Limited Budget for Lottery the beginning of program Clip Strip and pocket refill and make handmade pockets for each week refill for the next running weeks 385000 IDR FREE Classified - Restricted
  • 8. Execution Documentation (SMP Patra Dharma) Education Activation Trial Classified - Restricted
  • 9. Execution Documentation (Koperasi SMP 06) Education Activation Trial Classified - Restricted
  • 10. Total Evaluation Result Education Activation Trial VPO TOTAL (uc) Proposal (VPO W3 Activation Result (Average Outlet Name Target VPO Growth %AR Jun) VPO W3+W4 Nov) KOPERASI SMP 06 8 15 12 44% 77% SMP PATRA DHARMA 6 13 19 222% 145% TOTAL 14 28 30 118% 108% VPO TOTAL (uc) 35 30 25 20 15 KOPERASI SMP 06 10 SMP PATRA DHARMA 5 TOTAL 0 Proposal (VPO W3 Target Activation Result Jun) (Average VPO W3+W4 Nov) Classified - Restricted
  • 11. VPO Growth Pack Education Activation Trial VPO Growth Pack This Program is very Pack %GR impactful to increase PET 425 volume PET 425 192% PET 500 157% CSD 250 133% This Program wasn’t MMP 350 -7% impactful to increase MMP 350 volume VPO Growth Pack 250% 200% 150% 100% 50% 0% PET 425 PET 500 CSD 250 MMP 350 -50% Classified - Restricted
  • 12. Conclusion Education Activation Trial From total evaluation result this trial program is effective to be This program is effective implemented in to increase PET 425, Can more school. CSD 250, and PET Tea 500 especially for PET 425, but MMP 350 didn’t have volume impact from this program. Classified - Restricted
  • 13. Learning Points Education Activation Trial Choose right participants with significant incidence Find what consumer wants Planning Find unique tools to persuade consumer to buy in CCAI products Maximize appearance of POSM and optimist for high incremental volume Visit outlet routinely (every week) can maintain relationship with outlet and can persuade consumer more intense. Seeding XXI Ticket Mechanism can maintain excitement atmosphere and can claim almost total redemption. Making creative improvement every week when there is constraint budget is a must Executing Be Optimist to get incremental volume Cost of lottery Clip Strip is very expensive (385000 IDR). If this program will be accelerated to become National Program, It will be good if CCI can support our Lottery Clip Strip Material.  Bottle Neck tag or Under The Crown material instead of Lottery Clip Strip will be good for better controlling Classified - Restricted
  • 14. Summary Current Situation : CREATE EDUCATION ACTIVATION TRIAL Education as a strategic AT TWO HIPO SCHOOLS channel with a lot of future IN BALIKPAPAN drinker inside, was in AS PILOT PROJECT -9% growth YTD 11 June 2012 VPO Growth Pack Pack %GR Evaluation Result : PET 425 192% VPO TOTAL (uc) PET 500 157% Outlet Name VPO Growth %AR CSD 250 133% KOPERASI SMP 06 44% 77% SMP PATRA DHARMA 222% 145% MMP 350 -7% CONCLUSION : TOTAL 118% 108% From total evaluation result this trial program is effective to be implemented in more school. Classified - Restricted
  • 15. ASSEMBLING THE REPORT – 9. Organizing Use words economically (continued) The Report - There are many obligations which we must meet. Thank You - Mary is of the conviction that service has improved. - Sales can be determined to have improved over last year. - It is essential that we take the actions that are necessary to correct the problem. Classified - Restricted 21