Edwardbernaysdoctrineforthepublicrelationsprofessional 120823115541-phpapp01
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The document outlines principles for public relations professionals, including maintaining vigilance, dealing effectively with rumors and suspicions, not taking on clients with conflicting interests or hopeless cases, being candid, functioning as an adviser like a lawyer, advocating for advertising when needed, analyzing the client's problems and public, not being dissociated from the client in the public's mind, and discovering new markets.
Edwardbernaysdoctrineforthepublicrelationsprofessional 120823115541-phpapp01
- 1. Edward Bernays Doctrine for the Public Relations Professional IMAGE CREDIT: Capt Kodak
- 2. The counsel on public relations must maintain constant VIGILANCE. IMAGE CREDIT: VANCITYALLIE 2
- 3. The counsel on public relations must be in a position to deal effectively with RUMORS and suspicions. IMAGE CREDIT: HORRIGANS 3
- 4. He does not accept a client whose interests CONFLICT with IMAGE CREDIT: those of LDAWEI another client. 4
- 5. He does not accept a client whose case he believes to be hopeless or whose product he believes to be UNMARKETABLE. IMAGE CREDIT: MACCA 5
- 6. He should be CANDID in his dealings. IMAGE CREDIT: Erick-Pardus
- 7. IMAGE CREDIT: TATTOOED JJ He functions primarily as an adviser to his client, very much as a LAWYER does. 7
- 8. The counsel on public relations is not an ADVERTISING man but he advocates advertising where that is indicated. IMAGE CREDIT: THE-LANE-TEAM
- 9. His first efforts are, naturally, devoted to ANALYZING his client's problems. His next effort is to analyze his public.
- 10. He is NOT DISSOCIATED from the client in the public's mind. IMAGE CREDIT: MONJA 揃 CON 揃 PATINES
- 11. His function may include the DISCOVERY of new markets, the existence of which had been IMAGE CREDIT: JCZART unsuspected.
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