Edwin Kuipers Crowdynews smc050
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Crowdynews is a SaaS platform founded after witnessing social media coverage of a plane crash. It aggregates and filters social media content related to news articles to provide a blended editorial and crowd perspective in real-time. The platform automates collection from sources like tweets, blogs and videos using AI/NLP. It aims to increase reader engagement for publishers by supplementing articles with social commentary. Crowdynews works with publishers and charges on a CPM basis for its services to blend social and traditional news.
Edwin Kuipers Crowdynews smc050
- 2. Introduction EDWIN KUIPERS CO-FOUNDER & CEO email edwin@crowdynews.com twitter @vangroningen @Crowdynews
- 3. Crowdynews January 15, 2009 @highfours: I just watched a plane crash into the hudson river in manhattan Eye witness accounts of US Airways flight 1549 crashing into the Hudson River inspired Crowdynews Social has disrupted the news cycle Goes viral faster than traditional news
- 4. Crowdynews
- 5. Crowdynews Explanimation Fully automated Starting point: AI / NLP analyzes articles and fines relevant social media content Criteria adjust automatically as the story develops Fall back to whitelisted content smaller articles Keeps archived articles fresh by continuously showing the latest social comments
- 10. Crowdynews Whats around the bend?
- 11. Crowdynews Globally scalable from get go Technically: CDN Functionally: ease of use, multilingual; active in 25+ languages Sales: network of agents
- 12. Crowdynews Process stages Two starting points: analysis article whitelists Collect social media messages Select Rank Filter Publish
- 14. Crowdynews Breaking Burner Combines tweets, blogs, short FB posts, photos, RSS and videos all into a single content module Displays each category of content in a comprehensive social media view Creates a fully-automated full- page version.
- 15. Crowdynews Amplifinder Starting point: white list of experts on topic (or geo in this case) Resolves all URLs tweeted by experts Ranks all links by popularity on Twitter Publish & circle back Social Media as a starting point and ranking mechanism for Web content
- 16. Crowdynews Today Social media has transformed the way people receive and understand news Todays cutting-edge stories blend the editorial perspective with the crowd perspective Crowdynews is a SaaS platform that gathers and filters the most relevant social media content and posts these in real-time next to topical, popular stories
- 17. Crowdynews Business model Reader expects relevant content Goal for publisher: higher engagement, by increasing traffic longer time on site (social content = engaging) more page views per visit increasing interaction (likes, RTs etc.) Publisher pays Crowdynews on CPM basis directly through an ad; supplied by us or by publisher
- 20. Crowdynews Organization History: pioneering, small core team intrinsically motivated to innovate and to get this product on the market, ultimately (too?) flexible
- 21. Crowdynews Organization History: pioneering, small core team intrinsically motivated to innovate and to get this product on the market, ultimately (too?) flexible Now: Professionalize, processes, large team, stay innovative, listen to the market, maintain flexibility
- 22. Crowdynews Goals Staying ahead of the game Beating the competition Innovating, dont wait to finish things Listening to the customer Translating macro / market knowledge Partnering, building a relationship, were in this together
- 23. Crowdynews Millennials contribute to news More people are contributing to news by taking photos and videos with their mobile devices
- 24. Crowdynews Traffic to news sites
- 25. Crowdynews Step one: soothe (later: cure) We cant replace newspapers We cant drag em into Facebook But: We can Socializenewspapers
- 26. Crowdynews Increase time on site etc.
- 27. Crowdynews Goals Platform thinking Intuitivity / ease of use / multilingual Data drivenness / proof of added value / engagement
- 28. Crowdynews Phasing 1. Social Media, and online news form two separate worlds 2. Standing next to each other - by means of Crowdynews 3. Living together - by means of Crowdynews 4. Converging, further integration and interaction 5. More and more part of primary processes 6. Full integration, dissolving of borders, full merger by means of...youve guessed it ;) :)