The document discusses Quicken Loans, a leading mortgage lender that is not a bank. It provides a timeline of Quicken Loans' history from 1985 when founder Dan Gilbert started Rock Financial to present day. Key events include launching an online lending platform in 1999, relocating to Detroit in 2010, and launching Rocket Mortgage in 2015. The document also outlines how Quicken Loans competes on customer service by offering accessible mortgage products online with a fast and seamless process. It fosters a culture of innovation and will continue driving change in the mortgage industry.
8. Quicken Loans is consistent.
1985
Dan Gilbert founds
Rock Financial
9. Quicken Loans is consistent.
1999
Rockloans.com
launches
1985
Dan Gilbert founds
Rock Financial
10. Quicken Loans is consistent.
1999
Rockloans.com
launches
2008
Mortgage industry
crash
1985
Dan Gilbert founds
Rock Financial
* Timeline not to scale
11. Quicken Loans is consistent.
1999
Rockloans.com
launches
2008
Mortgage industry
crash
2010
Relocation to
Detroit
1985
Dan Gilbert founds
Rock Financial
* Timeline not to scale
12. Quicken Loans is consistent.
1999
Rockloans.com
launches
2008
Mortgage industry
crash 2010
First J.D. Power
award
2010
Relocation to
Detroit
1985
Dan Gilbert founds
Rock Financial
* Timeline not to scale
13. Quicken Loans is consistent.
1999
Rockloans.com
launches
2008
Mortgage industry
crash 2010
First J.D. Power
award
2010
Relocation to
Detroit
1985
Dan Gilbert founds
Rock Financial
2015
Rocket Mortgage
launches
* Timeline not to scale
14. Quicken Loans is consistent.
2008
Mortgage industry
crash
2017
Largest residential
mortgage lender
1985
Dan Gilbert founds
Rock Financial
2010
Relocation to
Detroit
1999
Rockloans.com
launches
2010
First J.D. Power
award
2015
Rocket Mortgage
launches
* Timeline not to scale