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Efest: New face of journalism

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Julie Starr
Julie Starr

Spot the difference: how we used the news media in 1975 vs now. (From 2009 so a few things have changed since then:)

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It¡¯s not 1975 anymore (Why newspaper readers don¡¯t behave like they used to)
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In 1975... The only voice I heard on the radio in the morning was Merv Smith on 1ZB If we wanted to sell something we advertised it in the paper on Saturday morning We watched the 6pm TV news, read by Dougal Stevenson or Philip Sherry
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Google earth
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¡° An individual with a PC has themself as much information as an entire government department would have been able to access 30 years ago.¡± ? George Osborne, shadow chancellor, UK, talking at Telegraph Media Group event earlier this year & and internet connection >
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NY Times
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77pc check email every day 28pc use social networks eg Bebo, Facebook 13pc maintain their own website 10pc blog AUT University research (1430 people interviewed)
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Google Reader = an RSS aggregator (aka a feed reader)
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Newspaper readers don¡¯t behave the way they did in 1975. Nor should newspaper publishers ( or TV, radio companies) Nor should journalism educators
What does this all mean for journalists?
Video ¨C front news pieces or video events & edit packages Write blogs as well as stories Create slide shows + Polls + Podcasts + Record press conferences
What does this all mean for journalism educators?
Teach the fundamentals of journalism ¨C fairness, accuracy, balance, how to get to the point etc
Give students experience working with audio, images & video Help them get comfortable online ¨C file types, uploading, writing for the web, conversations Give them some useful tools such as feed readers and social bookmarking sites
Thank you Stephen¡¯s up next

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Efest: New face of journalism

  • 1. It¡¯s not 1975 anymore (Why newspaper readers don¡¯t behave like they used to)
  • 2. ?
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  • 4. In 1975... The only voice I heard on the radio in the morning was Merv Smith on 1ZB If we wanted to sell something we advertised it in the paper on Saturday morning We watched the 6pm TV news, read by Dougal Stevenson or Philip Sherry
  • 5. ?
  • 7. ?
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  • 9. ¡° An individual with a PC has themself as much information as an entire government department would have been able to access 30 years ago.¡± ? George Osborne, shadow chancellor, UK, talking at Telegraph Media Group event earlier this year & and internet connection >
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  • 26. 77pc check email every day 28pc use social networks eg Bebo, Facebook 13pc maintain their own website 10pc blog AUT University research (1430 people interviewed)
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  • 28. Google Reader = an RSS aggregator (aka a feed reader)
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  • 45. Newspaper readers don¡¯t behave the way they did in 1975. Nor should newspaper publishers ( or TV, radio companies) Nor should journalism educators
  • 46. What does this all mean for journalists?
  • 47. Video ¨C front news pieces or video events & edit packages Write blogs as well as stories Create slide shows + Polls + Podcasts + Record press conferences
  • 48. What does this all mean for journalism educators?
  • 49. Teach the fundamentals of journalism ¨C fairness, accuracy, balance, how to get to the point etc
  • 50. Give students experience working with audio, images & video Help them get comfortable online ¨C file types, uploading, writing for the web, conversations Give them some useful tools such as feed readers and social bookmarking sites