Effective Email Marketing
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The document discusses effective email marketing. It explains that email marketing is cost effective, immediate, relevant, and measurable. It provides tips on email design, including using a fixed width of 550-600 pixels and avoiding JavaScript. It also discusses legal email lists, tools for sending emails, analytics for measuring campaign performance, and tips for increasing open rates and convincing clients of email marketing.
Effective Email Marketing
- 1. EFFECTIVE EMAIL MARKETING Giovanny Gutierrez Tuesday, August 4, 2009
- 2. EFFECTIVE EMAIL MARKETING Giovanny Gutierrez Tuesday, August 4, 2009
- 3. WHY EMAIL MARKETING WORKS Its cost effective Its immediate Its relevant Its completely measurable Tuesday, August 4, 2009
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- 13. DESIGN A 鍖xed width of no more than 550-600 pixels. The average preview pane is around 300-500 pixels high A lot of live text No Javascript. No Flash Tuesday, August 4, 2009
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- 36. LEGAL LISTS They opted in via your web site They completed an of鍖ine form and indicated they wanted to be emailed They gave you their business card They purchased something off you in the last 2 years Sending emails through vendors Tuesday, August 4, 2009
- 37. LEGAL LISTS You obtained the email addresses from a third party You scraped or copy and pasted the addresses from the Internet You havent emailed that address for more than 2 years Tuesday, August 4, 2009
- 38. LEGAL LISTS You obtained the email addresses from a third party You scraped or copy and pasted the addresses from the Internet You havent emailed that address for more than 2 years Tuesday, August 4, 2009
- 39. HOW TO SEND Email Marketing Software - Create beautiful emails - Manages list of subscribers - Powerful analytics Manually - Spam complaints - Manually managing subscribers Tuesday, August 4, 2009
- 40. CAMPAIGN SNAPSHOT Tuesday, August 4, 2009
- 41. OPENS OVER TIME Tuesday, August 4, 2009
- 42. RECIPIENT ACTIVITY Tuesday, August 4, 2009
- 43. LINK ACTIVITY Tuesday, August 4, 2009
- 44. BOUNCE SUMMARY Tuesday, August 4, 2009
- 45. COMPARE CAMPAIGNS Tuesday, August 4, 2009
- 46. WHAT IS AN OPEN RATE? Tuesday, August 4, 2009
- 47. HOW CAN I INCREASE MY OPEN RATE? Experiment with your subject lines: Try including details about the content of the email right in the subject line. Send on a different day Get the important content up the top Tuesday, August 4, 2009
- 48. HOW TO CONVINCE YOUR CLIENTS Show them that it works! Show them how they can measure it working Explain that its easy to manage Emphasize its 鍖exibility (Case Studies, New Products, PR) Show them a working example Tuesday, August 4, 2009
- 49. WHAT DO YOU CHARGE? Template Design (鍖at fee or hourly rate) Delivery (usually dependent on the number of recipients) Charge your client a 鍖at monthly fee that covers any campaigns delivered that month Charge them based on a pricing bracket for the number of subscribers being sent to. Charge them a set per/recipient fee. For example, 4 cents/ recipient with a 鍖at delivery fee on top, such as $10. Tuesday, August 4, 2009
- 50. THANK YOU HTTP://MIAMIDADECOLLEGE.CREATESEND.COM Tuesday, August 4, 2009