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Effective Googling! Hardik Thakkar CMED  Infosys Technologies
Effective Googling
How Old is Google? Answer: 9 years  (10 on September 7, 2008) In September of 1998, Google Inc. opened its door in Menlo Park, CA.  http://www.google.com/intl/en/corporate/history.html#1995)
More About Google Google is a play on the word googol which is the mathematical term for 1 followed by 100 zeros and reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.
Effective Googling
A Unique Company Number of employees:  Worldwide, Google employed 10,000 full-time employees as of now Work Environment: Informal:  Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming  the halls   Google: The interface is clear and simple.  Pages load instantly.  Placement in search results is never sold to anyone.  Advertising on the site must offer relevant content and not be a distraction.  No pop-up ads allowed. Google founders  Sergey Brin   Larry Page   Source:  http://www.google.com/intl/en/corporate/tenthings.html
Why do we love Google? Size and scope : Now indexing over 20 billion web pages (conservative estimate). Relevance of Results : PageRank Diversity of Search:  Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more. Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .
But We may love Google, but few users know how to use full search capabilities.
Effective Googling How does Google interpret basic search?  Google places  AND operator  between all search terms entered in basic search box.  Automatically searches for some plural/singular and grammatical variants. You enter :  news reader Google searches :  news AND reader OR readers Does not search as exact phrase unless quotes present!
Effective Googling
Effective Googling
Need Exact Phrase? Use quotation marks! infosys billion dollar
Expand Search With Synonym?  Use a tilde e.g.: ~infosys finds IT companies similar to Infosys
Search by filetype (pdf, ppt, xls, doc)  e.g.: .Net Framework filetype:ppt
Negative Search Terms e.g.: nano car will return the results with word nano but not Tata Nano car
Limit your search results to a particular web site e.g.: sparsh site:infosys.com will get the pages from infosys.com where the word sparsh is referred  `
Search for sites that link to a particular website:   e.g.: link:infosys.com
Youve found a useful website & want to find other sites like it: e.g.: related:www.infosys.com
Google is a Dictionary Find definition of a word or a phrase? e.g.:  define: scruples
Google is a Calculator as well
Google is Converter too..! Convert currency, units and a lot more
More Search Operators allinanchor: allintext:  allintitle:  allinurl: cache:  group: info: time weather
Use Specialty Search Functions Google  News : news.google.com Google  Images : images.google.com Google  Blog Search : blogsearch.google.com Google  Finance :  finance.google.com Google  Scholar : scholar.google.com Google  Book Search : books.google.com
Google News Alerts Tracking an event in the news? Create your own Google News alert  its free! Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.
Effective Googling
Google Scholar Covers : law, medicine, social sciences, arts, humanities, business, & finance. Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.
Effective Googling
Google Book Search Searches  full text  of indexed books. If work is in public domain, full contents usually available. If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. Library partners:  UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin,
Effective Googling
Effective Googling
Effective Googling
Something exciting at last Localized search Movie search Code search
local.google.co.in Effective localized search solution
google.co.in/movies  Find theatres running your desired movies in your city..wow
google.com/codesearch search public source code
Google hack for finding movies/music (warning: Not to be tried at office but home!) e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy
Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on
Effective Googling
PageRank PageRank explained by Google: Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.

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Effective Googling

  • 1. Effective Googling! Hardik Thakkar CMED Infosys Technologies
  • 3. How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995)
  • 4. More About Google Google is a play on the word googol which is the mathematical term for 1 followed by 100 zeros and reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.
  • 6. A Unique Company Number of employees: Worldwide, Google employed 10,000 full-time employees as of now Work Environment: Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls Google: The interface is clear and simple. Pages load instantly. Placement in search results is never sold to anyone. Advertising on the site must offer relevant content and not be a distraction. No pop-up ads allowed. Google founders Sergey Brin Larry Page Source: http://www.google.com/intl/en/corporate/tenthings.html
  • 7. Why do we love Google? Size and scope : Now indexing over 20 billion web pages (conservative estimate). Relevance of Results : PageRank Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more. Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .
  • 8. But We may love Google, but few users know how to use full search capabilities.
  • 9. Effective Googling How does Google interpret basic search? Google places AND operator between all search terms entered in basic search box. Automatically searches for some plural/singular and grammatical variants. You enter : news reader Google searches : news AND reader OR readers Does not search as exact phrase unless quotes present!
  • 12. Need Exact Phrase? Use quotation marks! infosys billion dollar
  • 13. Expand Search With Synonym? Use a tilde e.g.: ~infosys finds IT companies similar to Infosys
  • 14. Search by filetype (pdf, ppt, xls, doc) e.g.: .Net Framework filetype:ppt
  • 15. Negative Search Terms e.g.: nano car will return the results with word nano but not Tata Nano car
  • 16. Limit your search results to a particular web site e.g.: sparsh site:infosys.com will get the pages from infosys.com where the word sparsh is referred `
  • 17. Search for sites that link to a particular website: e.g.: link:infosys.com
  • 18. Youve found a useful website & want to find other sites like it: e.g.: related:www.infosys.com
  • 19. Google is a Dictionary Find definition of a word or a phrase? e.g.: define: scruples
  • 20. Google is a Calculator as well
  • 21. Google is Converter too..! Convert currency, units and a lot more
  • 22. More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather
  • 23. Use Specialty Search Functions Google News : news.google.com Google Images : images.google.com Google Blog Search : blogsearch.google.com Google Finance : finance.google.com Google Scholar : scholar.google.com Google Book Search : books.google.com
  • 24. Google News Alerts Tracking an event in the news? Create your own Google News alert its free! Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.
  • 26. Google Scholar Covers : law, medicine, social sciences, arts, humanities, business, & finance. Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.
  • 28. Google Book Search Searches full text of indexed books. If work is in public domain, full contents usually available. If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin,
  • 32. Something exciting at last Localized search Movie search Code search
  • 34. google.co.in/movies Find theatres running your desired movies in your city..wow
  • 36. Google hack for finding movies/music (warning: Not to be tried at office but home!) e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy
  • 37. Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on
  • 39. PageRank PageRank explained by Google: Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.