�ݺ�ߣ

Editor's Notes

• #3: We got them to imagine what their north star looks like. It was our hook. You need a hook – you need to inspire them, set their vision clear at the fore front of their minds – then bring it back to reality, to position where they are. You show them the art of the possible North star ultimate vision of where the company wants to be, wjhat experience they are going to derive and what they will deliver. We set the stage to tell them their story
• #5: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains Reasonate with the audience. It connects us, makes us feel. In the connection, as we route for the ‘hero’ – we are changed.
• #6: http://thebettermanprojects.com/?attachment_id=3937 “Trivial told brilliantly is better than profound told badly.” “Change is fundamental in story – life is never static” “Life is conditional”
• #7: Moral, values, emotional connection. Demonstrates transformation. Remind people of the status quo, then revealing the path to a better way. Tension helps persuade the audience to adaopt a new mindset. Follow aritstoles 3 part story structure (beginning, middle, end), easy to digest, remember and retell. Start by telling them why we are here, cerates a bond between you and them and opens them up to hear your ideas for change. After you have set the baseline intropduce your vision of what could be. The ghap between the two will throw the audience off balance, and thst a good thing. It jars them out of complacenecy. Develop the MiddleNow that people in your audience realize their world is off-kilter, keep playing up the contrast between what is and what could be.As you move back and forth between what is and what could be, the audience will find the latter more and more alluring. Make the Ending PowerfulYou don’t want to end with a burdensome list of to-dos. Definitely include a call to action — but make it inspiring so people will want to act. Describe what I call the new bliss: how much better their world will be when they adopt your ideas. Call to action: It will take extra work from all departments to make Q4 numbers, but we can deliver products to our important new clients on time and with no errors.
• #8: Why is telling stories important? Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. ... Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another
• #11: Why is telling stories important? Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. ... Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another
• #13: Why is telling stories important? Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. ... Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another
• #18: Life health care
• #19: Use sign posts - state what your going to cover and for how long
• #20: PLAIN BACKGROUND SECTION DIVIDER (White) How to change the colour of the title Select the Text Box On the Home tab select font colour Select another colour from the Fjord palette
• #22: Dress properly Google the people prior to going into the talk, know your audience.