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Measuring Sales
Perforemance
The Power of Sales Metrics.
Why measure?
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
Every Night
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
Every Morning
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
MNOC/day
Min no of calls/day
Mid Day
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
EOD, End of Day
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
Lead Rankings
0 - No meeting
1  Product Objection
2  Price Objection
3  Trust/Credibility Objection
4  Discount objection
5  Order Closed
EOW, End of Week
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
Sales Funnel Movements
EOM, End of Month
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
Leads
Type ( 0  5)
Pipeline
Hot/ Warm /
Cold
Sales
Number
Value
Complaints
CSI
New Market
Segments
RFM Details of
existing
customers
EOQ, End of Quarter
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
 RFM Analysis
 Recency
 Frequency
 Monetary Value
 Stickiness
 Lapsation
 Average Basket Value
 Average Basket Size
EOY, End of Year
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com
 Salespersons performance
 Product category performance
 Market segment performance
 Geographical market performance
 Industry vertical performance
 Go-To-Market planning for upcoming year
 Return on Investment
 Contribution Analysis of each product category
Thank you!
www.consult4sales.com
Strategic Concepts (I) Pvt Ltd
www.consult4sales.com

More Related Content

Effective sales metrics

  • 2. Why measure? Strategic Concepts (I) Pvt Ltd www.consult4sales.com
  • 3. Every Night Strategic Concepts (I) Pvt Ltd www.consult4sales.com
  • 4. Every Morning Strategic Concepts (I) Pvt Ltd www.consult4sales.com MNOC/day Min no of calls/day
  • 5. Mid Day Strategic Concepts (I) Pvt Ltd www.consult4sales.com
  • 6. EOD, End of Day Strategic Concepts (I) Pvt Ltd www.consult4sales.com Lead Rankings 0 - No meeting 1 Product Objection 2 Price Objection 3 Trust/Credibility Objection 4 Discount objection 5 Order Closed
  • 7. EOW, End of Week Strategic Concepts (I) Pvt Ltd www.consult4sales.com Sales Funnel Movements
  • 8. EOM, End of Month Strategic Concepts (I) Pvt Ltd www.consult4sales.com Leads Type ( 0 5) Pipeline Hot/ Warm / Cold Sales Number Value Complaints CSI New Market Segments RFM Details of existing customers
  • 9. EOQ, End of Quarter Strategic Concepts (I) Pvt Ltd www.consult4sales.com RFM Analysis Recency Frequency Monetary Value Stickiness Lapsation Average Basket Value Average Basket Size
  • 10. EOY, End of Year Strategic Concepts (I) Pvt Ltd www.consult4sales.com Salespersons performance Product category performance Market segment performance Geographical market performance Industry vertical performance Go-To-Market planning for upcoming year Return on Investment Contribution Analysis of each product category
  • 11. Thank you! www.consult4sales.com Strategic Concepts (I) Pvt Ltd www.consult4sales.com