Effective Uses of Twitter for Credit Unions
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At the CU Conferences 2013 Social Media Conference, this presentation takes Twitter to a higher level for enhanced effectiveness for your credit union.
Effective Uses of Twitter for Credit Unions
- 1. Making the Most of Todays Twitter #CUCSMC13
- 2. 500+ million users 400 million tweets per day
- 3. 182% increase in mobile users
- 4. Why we use Twitter
- 5. How we use Twitter
- 7. What are CUs using? - The Financial Brand 2013 >>>>>>>>>>
- 8. 58% investing resources in Twitter - CUNA Mutual 2013 survey
- 9. Why use Twitter? Share what you know / Learn in return Complement traditional marketing efforts Create two-way conversations Build relationships / trust Become more human Position your CU as a financial resource
- 10. 70-20-10 formula 70% Sharing quality content from others Become a valued, trusted resource 20% Convo/Collabo w/ others Become a thought leader 10% Personal Become more human
- 11. What makes a good tweet? Insightful / Advice Value Helpful / Solves a Problem Personal Relevance Entertaining
- 12. What members may look for in tweet Fraud alerts (help) Special offers/rates (insight/value) Financial tips (advice) Member success stories (insight) Promotions/contests (entertainment/value) Support (help)
- 13. @Names
- 15. URL shorteners Bitly TinyURL T.co Ow.ly Goo.gl
- 16. Dashboards/Schedulers HootSuite TweetDeck Social Oomph Buffer Twitterfeed
- 18. Shortcuts
- 19. Pocket
- 20. Find friends
- 21. Advanced search
- 23. Twitter archive
- 24. Add a pic
- 25. Add a graph
- 26. Add a flick
- 27. Examples
- 31. Twitter wrap up Provide valuable/helpful info (RTs!) Know your audience Quality over quantity Be consistent Have a goal Review your tweets: Would you follow you?
- 32. Questions? Lets chat. Mike Lawson DML Communications / CUbroadcast mike@dmlcommunications.com 760-845-8146 Twitter: @dmlcomm / @CUbroadcast 際際滷share.com search: dmlcomm