The EFY Group was established in 1969 with the launch of its flagship publication Electronics For You. The group aims to help 20 million technology creators, implementers, and businesses by 2020 through various channels like publications, directories, web portals, events, training, and educational kits. The group's tagline "technology drives us" represents its core belief that technology is a key enabler for individuals, organizations, and nations.
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2. Our tag-line is technology drives us
In 1969, the EFY Group was established with the launch of our flagship publication,
Electronics For You. The media group is spread across 8 cities in India, and
caters to a tech-savvy elite audience, in India and abroad.
About Us
3. What do we mean by that?
Why is it our tag-line?
Technology Drives Us
4. It represents our core belief
It gives us a unique and an inspiring purpose
our raison d'棚tre (reason for existence)
Technology Drives Us
5. Technology is a key enabler
Technology Drives Us
Our Core Belief
whether you are
an individual
... or an organisation
... or a nation
6. We would like to be of HELP, if you
CREATE technology
(code, develop, design, innovate, etc)
or
USE technology
(deploy, implement, administrate, manage, etc)
or
DO BUSINESS around technology
(manufacture, produce, etc)
or
Or TRADE in technology products
(trade, resell, VAR, etc)
Technology Drives Us
Our Purpose (raison d'棚tre)
7. By 2020, to help 20 million
(2 crore) creators of
technology, implementers
of technology and those
who do technology-
related businesses.
Technology Drives Us
Our Mission
Aside: We have crossed the 5.1 million mark in FY 2014-15
8. Through which we try to 'drive' technology
Our Channels
Publications Directories
Web Portals Events
Training institute Educational kits
Social Media Communities
And more, are in the offering
9. Goal: To promote development, deployment, and trade of
Electronics aka technology.
Reach: 500,000 readers
Target Audience: Electronics Engineers (from budding engineers,
to electronics system designers, to CEOs heading tech firms)
Creators of technology: YES
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Magazines...
Electronics For You
10. Goal: To promote development, deployment and trade of
Open Source (technology).
Reach: 100,000 readers
Target Audience: Software Developers and IT implementers
(network admins to CIOs)
Creators of technology: YES
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Magazines...
Open Source For You
11. Goal: To promote the business of electronics in India
Reach: 150,000 readers
Target Audience: Decision makers from the electronics industry--
Business Owners, Senior Managers, Purchase Managers, Trade-
channel, etc)
Creators of technology: NO
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Magazines...
Electronics Bazaar
12. Goal: To simplify the process of buying and selling of electronic
components, products and services
Reach: 100,000 readers
Target Audience: Decision makers from the electronics industry-- Business
Owners, Senior Managers, Purchase Managers, Trade-channel, etc),
Electronics Professionals (sales & marketing personnel, consultants etc.)
Creators of technology: YES (partially)
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Directories...
Electronics Industry Directory
13. Goal: To promote development and deployment of
electronics technology.
Reach: 250,000 unique visitors every month
Target Audience: Electronics Engineers (from budding engineers,
to electronics system designers, to CEOs heading tech firms)
Creators of technology: YES
Users of technology: YES
Traders of technology: NO
Business owners of technology: YES
Portals...
electronicsforu.com
14. Goal: To promote development and deployment of Open Source in
India and across the globe.
Reach: Nearly 50,000 unique visitors per month
Target Audience: Everyone who's interested in open source
technologyfrom developers to implementers
Creators of technology: YES
Users of technology: YES
Traders of technology: NO
Business owners of technology: YES
Portals...
opensourceforu.com
http://www.electronicsforu.com/newelectron
ics/adi-webinar.asp
15. Goal: To provide a virtual marketplace for buyers and sellers of
electronics to boost the business of electronics in India
Reach: Nearly 16000 unique visitors on a monthly basis
Target Audience: Decision makers from the electronics industry
Manufacturers, Business Owners, Senior Managers, Purchase
Managers, Trade-channel, etc)
Creators of technology: NO
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Portals...
eleb2b.com
16. Goal: To promote the business of electronics in India
Reach: 18000 readers
Target Audience: Decision makers from the electronics industry--
Business Owners, Senior Managers, Purchase Managers,
Trade-channel, etc)
Creators of technology: NO
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Portals...
electronicsb2b.com
17. Goal: To build a global community of electronics professionals,
enthusiasts, academicians and hobbyists to discuss latest technology
and trends and share knowledge.
Reach: 770,000 plus members
Target Audience: Electronics design engineers, technical decision
makers, budding engineers, academia and hobbyists
Creators of technology: YES
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Social media communities...
EFYs Electronics Design
Community (www.facebook.com/designelectronics)
18. Goal: To build a global community of developers, IT managers and
open source enthusiasts to discuss latest technology and trends and
share knowledge in the field of open source software
Reach: 500,000 plus members
Target Audience: IT managers, influencers, technology and open
source enthusiasts
Creators of technology: YES
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Social media communities...
Open Source For You Community
(www.facebook.com/opensourceforu)
19. Goal: To promote development and deployment of
Open Source in India and Asia.
Reach: 5000 techies every edition
Target Audience: Everyone who's interested in open source
technologyfrom developers to implementers
Creators of technology: YES
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Events...
Open Source India
21. Goal: To recognise and reward excellence in Electronic Hardware
Manufacturing & Services
Reach: Million-plus
Target Audience: Electronics industry, and its consumers
Creators of technology: YES
Users of technology: YES
Traders of technology: YES
Business owners of technology: YES
Events...
Elcina EFY Awards
22. Goal: To help electronics engineers be industry-ready
Reach: One Thousand-plus
Target Audience: Electronics engineers--those who are studying,
and those who are working too
Creators of technology: YES (future)
Users of technology: YES (future)
Traders of technology: NO
Business owners of technology: NO
Training Initiative...
EFY Tech Center
23. Goal: To encourage and assist future innovators
Reach: Five Thousand-plus
Target Audience: Innovators, Hobbyists, Engineers--any one who
enjoys the pleasure of creating cool electronics products
themselves
Creators of technology: YES
Users of technology: NO
Traders of technology: NO
Business owners of technology: NO
Educational Kits...
Kits 'n' Spares
24. This presentation does not talk about some of our products and services
that are not in line with the main goal of EFY i.e. accelerate CREATION
and USE of technology.
Products & services not covered in this presentation include: Facts For You
magazine and BPOTimes.com (portal).
Many more initiatives are in the offing.
We are open to ideas and suggestions on how we can help you
create or deploy technology.
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