EGR Power LatAm
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This document provides background information on Vicen巽 Mart鱈, CEO and Co-founder of Akamon Entertainment. It discusses Mart鱈's previous experience as Managing Director of Cirsa Gaming Corporation and Chief Marketing Officer of Vueling Airlines. The document then outlines the history and growth of Akamon, a social casino gaming company founded in 2011 that focuses on Latin American and Southern European markets. It discusses Akamon's financial performance, with consistent monthly revenue growth and profitability. The document emphasizes that Akamon's future success depends on its ability to adapt to the growing mobile gaming market by focusing on mobile platforms and diversifying across channels from the start.
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EGR Power LatAm
- 2. Vicen巽 Mart鱈 CEO and Co-founder of Akamon Entertainment Previous: Managing Director at Cirsa Gaming Corporation Chief Marketing Officer at Spanish low-cost airline Vueling CEO at fashion label Custo Barcelona Graduated in communications from Saint Louis University. MBA from IESE Business School. Executive program at Stanford University Graduate School of Business. Vicenc.marti@akamon.com @olfar es.linkedin.com/in/vicencmartidiazplaja
- 3. So, how did all of this started ?
- 5. People want to play CASINO games for no-money
- 6. And this is called social casino
- 7. But my first reaction was..you should stop taking drugs
- 8. But all counter-intuitive ideas need time...
- 9. When in doubt, call a friend
- 10. And it all started to make sense
- 11. Lots of sense..
- 12. And we had the initial asset..
- 13. So we went ahead, what the hell..
- 14. 2013 E
- 15. Our Opportunity: focus where everybody else isn卒t Focus in Latam and South Europe markets Europa $661 Asia $100 N.America $1,146 Oceania LatAM $273 $320 - Competitive intensity +
- 16. FOUNDATION July 2011 Sept. March + 2012 2012 = FIRST ROUND OF INVESTMENT May 2013 + = 2,2 Million
- 17. INTERNATIONALIZATION: Launch of portals March October Sept. 2012 2011 2012 October 2012 PLATFORM DIVERSIFICATION February 2012 First FB Game October 2013 17th FB Game May 2013 1st Mobile Game August 2013 1st Android Game
- 18. Our games are
- 19. Acquire with Local, Monetize with Casino/Bingo Local Global Traditional games HIGH TRAFFIC -LOW MONETIZATION Casino games CROSS-SELL UP-SELL HIGH TRAFFIC HIGH MONETIZATION ***For illustrative purposes only
- 20. Social features of our games Make friends and compete Tournaments Private chat, rooms and table Bazar store: create your own avatar Earn awards and bonuses Offer chips to your friends
- 21. Portfolio of Facebook games
- 22. Portfolio of Mobile apps Play and make new friends with the best social bingo Play the former Mobile Blackjack with a full Social integration and travel throughout the best Casinos in the main cities of the world
- 23. Strategy: how we planned to do it A wide product strategy A multichannel strategy Platforms diversification Local & Global International Focus diversification in Latam and South Europe Business model diversification A high value distribution network
- 24. OK, enough philosophy, how dit it go ?
- 25. Financial Performance: execution Consistent 4% to 7% MoM revenue growth over 30 months International: every new country grows faster than the previous one multichannel Every new platform grows faster than the previous one Be profitable 15% EBITDA Margin on Net Revenue, Operating positive cash-flow
- 26. Acquisition KPIs Traffic evolution +325% Registers evolution +590% 17M 4M Jan 12 743K 87K Dec 13 3% Conversion rate (FTD / Registered) Jan 12 FTD evolution +186% 20K 7K Jan 12 Dec 13 Dec 13 4% Conversion rate (Register / Traffic)
- 27. Retention KPIs Monthly Churn on retention users Paying Users (PU) +55% 20% 10% Jan 12 Dec 13 DAU Evolution +414% 341K 33K Jan 12 Dec 13 ARPDAU 0,14 One of the highest in industry 44K Jan 12 51K Dec 13 ARPPU
- 28. International Diversification Focus in Latam and South Europe 2M MAU LATAM 2013 0,7M Jan 13 1,4M Dec 13 +100% SOUTH EUROPE 2013 600k Jan 13 850k Dec 13 +33%
- 29. International Diversification % PU out of Spain % FTDs out of Spain 60% 24% Jan 12 75% 38% Dec 13 Jan 12 Dec 13 % Revenue out of Spain 45% Spain remains our main market despite impressive growth of our other targeted markets (Latam, south of Europe) Sept 13 However, a majority of NonSpain FTDs suggests a more diversified revenue in the future 14% Jan 12
- 30. Great people bring money and glory, not the other way around We work hard and the world notices
- 31. Two things at the heart of any good social casino gaming company:
- 33. So, for those that are a little behind..
- 34. So, Akamon won, right ?
- 35. Well, maybe not just yet ?
- 36. Well, maybe not just yet ?
- 37. Well, maybe not just yet ? All OUR (mine and Yours) customers are going Mobile
- 38. How deep in the Mobile effect on the Social Casino Industry ?
- 39. Is this a deal for the industry or an evolution ?
- 40. Social Casino Gaming companies will have to re-hire part of their teams
- 41. Rethink Marketing from scratch
- 42. This will create new winners.
- 43. And it will also leave casualties.
- 44. How do we plan avoiding be one of the dead bodies ?
- 46. Focus on Mobile Platforms at the outset Akamon will continue to develop a multichannel strategy along with a deep offering of new games in all platforms, with emphasis on mobile Games Pipeline Facebook New markets opportunities New platforms Blackjack Jogo do Bicho Suite Roulette Empire New Poker IOS/ Android Blackjack Android Loter鱈a Mexicana IOS New verticals Slots Android & IOS Player suite IOS Social sport betting Gambling
- 47. Accelerate platform diversification We move and adapt to our users changing platform preferences, and work to offer them a multichannel experience % Revenue non-portal 31% 0% Jan 12 Dec 13 % FTDs non-portal 43% 87k 0% Jan 12 Dec 13
- 48. At Akamon we now develop with Mobile in mind Mexican Lottery (Facebook and Mobile) Videoslots on Mobile
- 49. So, will it work ?