Ehab Eid has over 19 years of experience managing businesses in information technology, retail, franchising, food and beverage, and distribution across Egypt, the Middle East, and Asia. He is currently the Group Product Manager at Mido International Trading, where he oversees sales, marketing, distribution, inventory, and key account management. Previously, he was the Country Manager for Delifrance Egypt, where he helped establish the bakery franchise in Egypt through new branch openings, distribution, and marketing. He has also held CEO and management positions with other companies involved in retail products, projects, and consumer electronics.
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Ehab Eid Profile -2015
1. C A R E E R : W O R K A N D E D U C A T I O N
2014 present
www.mido.com.eg
M i d o I n t e r n a t i o n a l T r a d i n g - G r o u p P r o d u c t M a n a g e r
MIDO Company was established in 1977 with the prime objective to be the leading Food & Beverage distributor
And solution provider to the Food Service and Away from Home market in Egypt. In 1985, MIDO established the
First Smoked Salmon facility in the Middle East, currently MIDOs Smoked Salmon is considered to be the most
prestigious with the highest quality.
Tasks & Responsibilities
Supervise Sales and marketing activity ,
Improve Distribution mechanism & geographic / Sectors coverage &
Market penetration.
Create a strong operating process for Mido Brands
Follow up Inventory Level. Ordering & Forecast
Communicate with vendors in term of product information, orders,
payment terms & Marketing support
Key Accounts & Contracts Management
Target achievement & Profitability
EHAB EID
Group Product Manager
F&B Distribution.
New Cairo- 46 Road 90 N
Cairo - Egypt
+ 2011-111 54105
Ehabeid.page.tl@gmail.com
P R O F E S S I O N A L S U M M A R Y
Ehab Eid +19 years of diversified experience in managing
Information Technology, Retail, Franchise, F&B &
Distribution within Egypt-Middle East & Asia.
Led global business & strategy management in consumer
Electronic, communication, Retail, Franchise and F&B business.
o Experienced business strategist and leader.
o Initiated and managed win / win business
partnership with global tier 1 Vendors & Clients
o Proven Competencies in business planning,
project management ,channel development
sales& marketing, Product management,
Distribution, and Supply Chain
o Proven experience in managing Vendor
Relations, Customer Relations, sales & marketing
team,
Operation team, Franchise and RetailQuickly disseminate
superior deliverables whereas web-enabled application.
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2. 2010 2014
www.delifrance.com
Country Manager Delifrance Egypt
The Leading French Bakery +600 outlets over the world.
Establishing the business in Egypt as Master Franchise & Exclusive
distributor for Delifrance full range of products.
Opening & Management for 5 branches in Cairo.
Establishing the distribution business unit for Delifrance products
Include major clients in Hotels, Restaurants, Cafes, Hyper Markets,
Catering business & Schools.
Major Duties:
*Promote ,Develop & supervise current and future Franchise business for
Location, Layout & Operation model approval for new outlets.
*Management & Operation team training (Concept & Standards.
Menu development and products offered approval.
Set quarter target for each outlet.
Insure quality and hygiene for outlets.
Insure standard price for products offered and menu pricing
Business Development.
Market study includes SWOT analysis, Market size, competition analysis &
Pricing strategy.
Initiate new ideas for marketing penetration, distribution strategy, product
mix & brand positioning.
Sales & Marketing
Establishing sales & distribution unit,
Sales training and coaching.
Setting the marketing budget and quarter activities
Setting the distribution model and pricing strategy for each unit.
Handle major accounts
Supply Chain & Logistics
Managing quarter forecast based on inventory level and business targets
Order process & Product selection based on market analysis and business
needs, Logistics activities include freight and customs follow up.
Warehouse Management and inventory follow up.
Fleet Management & supply mechanism.
.
2008-2010
www.digi-mart.hk
Digi Mart Asia - CEO
Digi Mart is IPO office based on Hong Kong to support major clients in Middle East
Focus on retail product & project support ,
1996-2007
www.caira.net
Moonstone Group (CAIRA) VP Sales & Ma
Co-founded Moonstone Group of companies "IT HARDWARE CONSUMER
ELECTONICS & Retail"
Director of Business Development Moonstone Group Egypt- 1996-2000
Director of purchasing Moonstone Group Egypt- Singapore 2000-2003
Managing Director Micro Chip Distribution Dubai- Jafza 2003-2005
Moonstone Group
Vice president
Regional sales & Development Egypt-Dubai-Libya-Morocco
Supply Chain, vendor relations
Product Development Taiwan China-Singapore 2005-2007
3. Events & Training
Delifrance Management training Lebanon Cairo 2012
Exhibitor At MIEF 2012 Egypt Franchise exhibition and conference
Member of EFDA Egyptian Franchise Development Association
Participate in Dubai International Franchise ForumOctober 2012.
Member of World Franchise Associates since 2012
Exhibitor Gulfood Exhibition Dubai 2013 (Delifrance Middle East Booth)
Exhibitor at Hace 2014 - Delifrance Booth.
Exhibitor at Gulfood Exhibition Dubai 2014 (Delifrance Booth)
Exhibitor at Cafex 2014 Mido Booth.
Exhibitor at Cafex 2015- Mido Booth
KEY SKILLS OFFERED
Strategy formation, development and implementation measurement via BSC
Creativity and innovation
Concept development & management
Change Management & Organization Development
P/L & Performance improvement
Experience of managing major Sales & Marketing activities
Project Management
Integrated Marketing Communication IMC
Negotiation & persuasion skills on international level
Strategic Alliances & International relations
Research skills & Business Intelligence
Media relations
Logistic & Supply chain management
Product Management
Franchise Management.
4. Educational & Training Qualifications
Education
1992 graduate faculty of Arts Ain Shams University foreign language section
1993-1995 Business Management Diploma "AUC " Cairo
1-1 Managerial Economics
1-2 Marketing Management
1-3 Contemporary Management
1-4 Accounting & Financial Reporting
2-1 Quantitative Analysis
2-2 Managerial Finance
2-3 HR Management
2-4 Organization Behavior
3-1 Consumer Behavior
3-2 Advanced Marketing Management
3-3 Marketing Research
3-4 Promotion & Personal Selling
4-1 Strategic Management
4-2 Investment & Portfolio Management
4-3 International Marketing
4-4 International Finance
Extra Courses
Foundations of Organizational Behavior
Leadership & Managerial Decision Making
Strategic Management
Operations & Total Quality Management
Financial Management
Human Resource Management
Strategic planning
Personal Details:
Nationality: Egyptian
Place of Birth: Cairo
Date of Birth: 28 June 1971
Marital Status: Married