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EHS Culture and Stakeholder Engagement
What Works, What Doesn’t Work
EHSxTech Workshop – April 2017
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Karl Huntzicker
Global Senior Manager
for Health and Safety

Engaging Stakeholders
Our (campfire) story
Karl Huntzicker

My forward-looking(?) statement
Any products mentioned in this
presentation do not represent a
personal endorsement or an
endorsement by Salesforce

Who are our stakeholders Employees
Workplace
Services
Employee
Success
Legal
HR
Compliance
Enterprise
Risk“There are many definitions for ‘stakeholder,’ but I
think of it as the people who are going to be
affected by what you are doing, and the people
who can influence the success of your initiatives”
– Peylina Chu
Who are the internal H&S stakeholders at
Salesforce?
Today’s focus: employees

Engaging stakeholders
Why are Happy Meals successful?
Good Marketing
Ambassadors
Defined Product

Marketing AmbassadorsProduct
• How will people identify and
find us?
• What is our message?
• How do we spread the
message?
• How can we make safety
“go viral?”
• Who are we?
• What are the paths to engage
“customers”?
• What is our name?
These are the questions

Health and safety employee engagement
program that promotes safety at work,
home, at company events, and while
traveling. We work to ensure compliance
with applicable regulations
Who are we?

Everyone cares to some extent
about their health and safety
Who are we?

CARE
Who are we?

Who are we?
What are our values
C
Communicati
on
• How to let us know when you are injured or if there is a hazard in
the workplace
• How we communicate important information during emergency
situations
A
Assistance
• How you can lend a helping hand to a colleague experiencing a
hardship
• What resources we have to provide you assistance in a time of need
R
Response
• What actions you need to take during an emergency
• How do we prepare you and our facilities for emergencies
E
Education
• How you can learn ways to stay safe
• What you can do to educate others in health and safety

Values documented in our
Health and Safety “policy”
signed by senior executive
Who are we?

What are the paths to engage “customers”?
Paths to engagement
C
Communicati
on
• Injury and illness reporting
• Hazard and concern reporting
• Community emergency alerts
• Mass notifications system
A
Assistance
• Global Operations (GO) Center
• International SOS
• Hardship Relief Fund
• Ohana Fundraising campaigns
R
Response
• Emergency Response Team
E
Education
• Traditional training
• Specialty training
• Safety tip sheets

What is our name?
CAREforce

Create a visual identity
How will people identify and find us?

Create a theme
Join CAREforce and become a health and safety hero

Create a home using identity and theme

Create an elevator pitch:
No matter where you work or what you do, you can do something to ensure your personal safety and the safety of those
around you. Our CAREforce program is based upon the principle that everyone cares to a certain extent about their
safety and it provides you the means to engage in creating a healthy and safe environment.
It’s can be as simple as letting us know when you are injured and when see a hazard in the workplace. Or lending a
helping hand to an employee who is going through a hardship so they can focus on their recovery. Of course, it includes
volunteering on our emergency response team so we can act in times of peril. And lastly, it provides you the knowledge
and tools to reduce risk as well as well as prepare for and respond to emergencies.
Taking these simple steps will make you a hero to yourself and the Salesforce Ohana.
Now share a story…
What is our message?

Safety committees?
Newsletters?
Posters?
How do we spread the message?

We need to understand how our
employees get information
• Chatter
• Email
• In person
• Training

CAREforce Chatter group
Senior executive email at launch

Fairs, events, and activities

Promotional campaigns

Training
How do we spread the word?

• Celebrate CAREforce heroes
• Find ambassadors
• Self Defense
• Seizure safety
• Post compelling stories
• Nepal rescue
• Chile evacuation
How can we make safety “go viral?”

How can we make safety “go viral?”

Results
• 500% increase in Chatter membership
• Self posting, not directed by H&S
• Increased incident reporting
• >20 heroes recognized
• >10 Ohana campaigns featured
• First ever all-employee H&S course launches on
Trailhead May 1st
Looking back

Lessons Learned
• Don’t assume how employees get engaged
• Don’t take no for an answer, find alternatives
• It’s okay to fail
Looking back

EHS Culture and Stakeholder Engagement: What Works, What Doesn’t Work (EHSxTech 2017)

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EHS Culture and Stakeholder Engagement: What Works, What Doesn’t Work (EHSxTech 2017)

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