Einstein Group 1.pptx
- 1. QUARTER III: MEDIA-BASED ART IN THE PHILIPPINES
- 2. INTRODUCTION The previous quarter provide an overview of the phenomenal capabilities and possibilities of the electronic or digital media available in todays technology-driven world. These have enabled amazingly innovative art forms to evolve far beyond traditional painting, sculpture, and architecture. As quickly as technology is able to develop new devices, gadgets, and techniques, modern artists and designers adopt them to enhance their creative expression. In this quarter, the modern techniques and trends in photography, film, print media, digital media and product and industrial design will be explored. Most notably the talent, creativity and quality workmanship of
- 3. Filipino artist and designers in all theses fields will be recognized and celebrated. Not only have these brought Philippine artistry to the worlds attention; they have also opened up an entire range of opportunities for young Filipinos to develop and apply these talents and earn a living doing so. Technological advances continue to be a major driving force in the directions that each of these art forms has taken. Among the results have been exciting innovations in material manipulations, coloring and embellishment techniques, and creations and production processes applied to all todays mediawhether physical and tangible, or virtual in cyber space.
- 4. PHOTOGRAPH Y In its early stages during the late 19th century, photography was viewed as a purely technical process, that of recording visible images by light action on light-sensitive materials. In fact, its very name was derived from Greek words photos (which means light) and graphos (which means writing) states this process literally. In comparison to the highly regarded arts pf painting and sculpture, then, photography was not immediately considered an art. But it was not o9ng before the artistry of 20th century photographers elevated this light writing to an aesthetic form in its own rights.
- 5. THE PHOTOGRAPHER AS ARTIST Focusing a camera at a subject and clicking the shutter is photography as process. Discerning a significant moment or a unique expression, framing it in the camera viewfinder with an eye for composition, and then clicking the shutter is photography as art. In a pictorial shoot, the photographer may position lighting, modify the lens setting, or use filters to create an effect he or she has conceptualized beforehand. For todays photographers, the process goes even more further. They may
- 6. take the exposed film into a dark room or subject the digital images to their photo editing software and there manipulate the images with a myriad photo enhancement technique and tools currently available. It becomes clear how the photographer has captured the elements of form, color, light and shadow, texture and composition to create a true work of art.
- 7. PHOTOGRAPHY AS COMMUNICATION Being a modern art form means that photography is now viewed as being more than just about the beautiful. It is also considered one of the most powerful means of communication. Next to the printed word, the photographic images is todays most important means of conveying information and ideas, expressing emotions and even championing causes.
- 8. This power comes from two distinctive characteristics of photography: immediacy and detail. An image recorded by a camera has a sense of authenticity. Because the lens captures the image objectively, the resulting photograph is regarded as true to life and of the moment. At the same time, the camera takes in every detail of an image, thus the photograph has a sense of completeness. For these reasons, photographs are vital tools in communication fields such as journalism, advertising, education, and even courts lf law. They have also been used to eloquently speak out against social and political issues.
- 9. NOTEWORTHY PHILIPPINE PHOTOGRAPHERS The Philippines has joined the rest of the world in applying the wonders of modern photography to every aspect of lifefrom personal to professional to national to global. And with our countrys beauty, a number of local photographers have taken on the Philippines and our people as a major focus of their lenses. Among these are: George Tapan John K. Chua Manny Librodo Members of the federation of Philippine Photographers(FPPF)
- 10. GEORGE TAPAN George Tapan is an award- winning travel photographer who has won two Pacific Asia Tourism Association(PATA) Gold awards, an ASEAN Tourism Association award, and first place in the 2011 National Geographic Photo Contest. His highly acclaimed work has been published in five ravel photography books.
- 12. Into the green zone Tapans first winning image in the 2011 National Geographic Photo Contest
- 13. JOHN K. CHUA John K. Chua is best known as an advertising and commercial photographer with over 40 years of experience in this field and numerous local and international awards for his work. At the same time, he has applied his photo artistry to showcasing the beauty of the Philippines.
- 14. IMAGES BY JOHN CHUA Snake Island, Palawan Gulf of Davao
- 15. OTHER EXAMPLES OF CHUAS PHOTOGRAPHY