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Eio training calgary Part One

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Patrice Cloutier
Patrice Cloutier

Part one of the Emergency Information Training at CEMA in March 2015. Focus on role/functions of the EIO and IMS.

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Emergency Information Officer: New tools, new challenges Calgary Emergency Management Agency March 2015
Sensitivity Level 2 Your instructor Patrice Cloutier Team Lead, Ontario Ministry of Community Safety and Correctional Services Team Lead, CanVOST
Sensitivity Level 3 What well look at today Emergency Management and the role of the EIO/PIO Social convergence and incident communications Crisis communications planing and technique (message mapping) Summary / Concluding Remarks
Sensitivity Level 4 Providing Information During Emergencies Characteristics of emergency information o informs/helps people keep their families and property safe o persuades people to adopt the behaviour that authorities recommend (evacuation/shelter in place/survival kits) o positions response under best possible light (the PR element)
Sensitivity Level 5 Providing Information During Emergencies What does emergency information (EI) include? o Processes/procedures and channels in place to communicate accurate and timely information about an emergency, its scope and impact o Information on how organizations are responding to the incident/emergency o Complex interactions and information sharing between stakeholders involved in communicating with the public
Sensitivity Level 6 Providing Information During Emergencies What are the sources for EI? o Incident commander/EOC manager o Feedback from responders o Feedback from the public and the media o Information gathered through monitoring social media channels o EIOs in the field Must verify and corroborate source/information Ensure coordination between all stakeholders
Sensitivity Level 7 Providing Information During Emergencies Perception is reality o Publics understanding not all based on facts o Social media rumour mill and info channel Importance of maintaining the public trust o EI needs to address legitimate fears and concerns o Use effective crisis communications techniques o Many responses have been undermined by ineffective communications
Sensitivity Level 8 Incident Management System EIO/PIO part of command staff Key advisor on communications/PR to I/C Manages all EI-related activities during an emergency
Sensitivity Level 9 The EIO Under IMS The EIO is responsible for the development and release of emergency information regarding the incident to the public. Command must approve all emergency information that the EIO releases. During a Complex Incident, the EIO may have others, even a team, to support and perform EI activities.
Sensitivity Level 10 EIO Functions Under IMS Advise Command Coordinate EI with all stakeholders Establish an emergency information centre (EIC) and/or media centre Create key messages Coordinate media relations Coordinate web/social media, public inquiry line Report back to Command any significant information received through public/media sources Monitor media/social media to counter misinformation/rumours
Sensitivity Level 11 The Emergency Information Officer Prior to incident: Drafts and maintains EI plans Practice: response plans should have an EI component Ensures that incident commanders, EOC and Community Control Group members know the plan Ensures that staff are trained to implement the plan Ensures that surge capability exists or can call in outside assistance
Sensitivity Level 12 The Emergency Information Officer In simple incidents, might be the only EIO and handles media, all writing and coordination of public inquiries, social and traditional media monitoring If working shifts, need an EIO for each shift When overwhelmed, implement surge capability and have assistant EIOs assigned specific duties (media, writing, monitoring, etc) Note re. sign-off authority for EI materialsat least two, well identified
Sensitivity Level 13 EI Activities and Products How to get the message out! Media advisories News releases Backgrounder/Fact Sheets Web updates and social media posts Town hall/public meetings News conferences and media briefings Interviews Credible, trusted spokesperson
Sensitivity Level End of part one The EIO: key command function Coordination role Link between site/EOC Questions and comments

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Eio training calgary Part One

  • 1. Emergency Information Officer: New tools, new challenges Calgary Emergency Management Agency March 2015
  • 2. Sensitivity Level 2 Your instructor Patrice Cloutier Team Lead, Ontario Ministry of Community Safety and Correctional Services Team Lead, CanVOST
  • 3. Sensitivity Level 3 What well look at today Emergency Management and the role of the EIO/PIO Social convergence and incident communications Crisis communications planing and technique (message mapping) Summary / Concluding Remarks
  • 4. Sensitivity Level 4 Providing Information During Emergencies Characteristics of emergency information o informs/helps people keep their families and property safe o persuades people to adopt the behaviour that authorities recommend (evacuation/shelter in place/survival kits) o positions response under best possible light (the PR element)
  • 5. Sensitivity Level 5 Providing Information During Emergencies What does emergency information (EI) include? o Processes/procedures and channels in place to communicate accurate and timely information about an emergency, its scope and impact o Information on how organizations are responding to the incident/emergency o Complex interactions and information sharing between stakeholders involved in communicating with the public
  • 6. Sensitivity Level 6 Providing Information During Emergencies What are the sources for EI? o Incident commander/EOC manager o Feedback from responders o Feedback from the public and the media o Information gathered through monitoring social media channels o EIOs in the field Must verify and corroborate source/information Ensure coordination between all stakeholders
  • 7. Sensitivity Level 7 Providing Information During Emergencies Perception is reality o Publics understanding not all based on facts o Social media rumour mill and info channel Importance of maintaining the public trust o EI needs to address legitimate fears and concerns o Use effective crisis communications techniques o Many responses have been undermined by ineffective communications
  • 8. Sensitivity Level 8 Incident Management System EIO/PIO part of command staff Key advisor on communications/PR to I/C Manages all EI-related activities during an emergency
  • 9. Sensitivity Level 9 The EIO Under IMS The EIO is responsible for the development and release of emergency information regarding the incident to the public. Command must approve all emergency information that the EIO releases. During a Complex Incident, the EIO may have others, even a team, to support and perform EI activities.
  • 10. Sensitivity Level 10 EIO Functions Under IMS Advise Command Coordinate EI with all stakeholders Establish an emergency information centre (EIC) and/or media centre Create key messages Coordinate media relations Coordinate web/social media, public inquiry line Report back to Command any significant information received through public/media sources Monitor media/social media to counter misinformation/rumours
  • 11. Sensitivity Level 11 The Emergency Information Officer Prior to incident: Drafts and maintains EI plans Practice: response plans should have an EI component Ensures that incident commanders, EOC and Community Control Group members know the plan Ensures that staff are trained to implement the plan Ensures that surge capability exists or can call in outside assistance
  • 12. Sensitivity Level 12 The Emergency Information Officer In simple incidents, might be the only EIO and handles media, all writing and coordination of public inquiries, social and traditional media monitoring If working shifts, need an EIO for each shift When overwhelmed, implement surge capability and have assistant EIOs assigned specific duties (media, writing, monitoring, etc) Note re. sign-off authority for EI materialsat least two, well identified
  • 13. Sensitivity Level 13 EI Activities and Products How to get the message out! Media advisories News releases Backgrounder/Fact Sheets Web updates and social media posts Town hall/public meetings News conferences and media briefings Interviews Credible, trusted spokesperson
  • 14. Sensitivity Level End of part one The EIO: key command function Coordination role Link between site/EOC Questions and comments