El Toro Case Study- Political Ballot Initiative
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A political organization was trailing in polls for an upcoming ballot initiative by 6-8% with limited time before the election. They hired El Toro to implement a targeted digital advertising campaign. El Toro used voter registration and ballot request data to deliver 120k impressions over one week directly to likely supporters' home computers. Despite being outspent 3 to 1 on traditional media, the client won the election 60-40 and saw a 17 point swing in polls. The client credited El Toro's targeted approach with their victory.
El Toro Case Study- Political Ballot Initiative
- 1. Case Study for Political Campaign Ballot Initiative Company Profile Our client is a statewide political organization who had limited time to build support for an impending ballot initiative. Business Situation Internal tracking showed our client was trailing by 6-8 percent in a series of recent polls. With the election impending there was very limited time to use traditional media outlets to sway votes. Solution El Toro implemented a targeted campaign of push advertising to voters home PCs. We used client-supplied data of those who had requested a ballot, along with data on voter registration demographic data. El Toro then scrubbed this data against our proprietary technology to deliver display advertisements to these targeted voter households. Over the course of one week we delivered 120K impressions to this list of likely supporters. Benefits Although the El Toro client was outspent 3 to 1 on traditional media, our client won the election by a 60/40 margin. They saw a 17 point improvement from the polling data once our campaign was completed. El Toros client gives us a lot credit for the victory saying: The ability to target to our message to different voters by geolocation and voter segmentation is something the other media platforms simply didnt offer. Furthermore, being able to precisely target each vote by household allowed them to present the best message for each voter In other words better efficacy at 1/3 of the price. To learn more about how El Toro can improve your results, while lowering cost please contact us at Info@eltoro.com