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Electronic media publishing


   Peter Nem邸叩k, Jakub Ondru邸ek
Who are we and where do we take
   get the nerve to talk about
           ePublishing
In the digital area, our eContent
business continues to scale quickly
such that we now sell twice as many
eBooks as we do physical books 

                William Lynch
                CEO, Barnes & Noble, Inc.
                2010 Q3 financial results press release
Ebook sales - USA
Q3 2009 $46 mil                Q3 2010 $119.7 mil




             Source: http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures
Mobile platform shares
      portals visitor count (%)

35



30

                        33,4   Android
25

                        26,8   iPhone
                        18     Symbian
20



15
                        12     iPad
10
                        2,6    iPod
5                       7,2    other
0
A brief history of information
          publishing
Chiseled rock tablets
tough to write on, heavyweight, bulky
Leather and papyrus
lightweight, multiple options of ink, storability
And finally - paper
today's most used publishing material
Ooops, once again - paper
today's most used publishing material
Gutenberg's printing press
printing of multiple copies at once, rise of books
Newspapers
faster presses, mechanization, daily issuance
Books and storage
no issue with a few books at home
Books and storage
a BIG problem with tens or hundreds
Journey to electronic publishing


1970        first personal computers
1985-90     first real notebooks
1990        opening of internet to public
1990-2000   netbooks, enhanced phones,
            readers, smartphones
2000        first tablets, no big boom
2010        iPad  dawn of the new era
Bad start of Amazon's Kindle
delivery channel, text display, no extra value
Apple's iPhone revolution
display resolution, intuitiveness, web-friendly
IPad  another bold move
big iPhone. prepared to view rich media and text
Current situation

   what are the end user devices?
   what are their possibilities?
   how big is their share in total visitor counts?
   what systems are the top ones?
Portal visitors
            mobile and smart devices

media and business portals   technological portals


                 0.6%        2.7%
Current biggest players
A sea of Android and iOS with a touch of others
Plethora of end devices
don't panic, optimize only for the most used




                                 v
Global tablet OS deliveries
Q4 2010 in mil. - iOS wins, Android catching up




                               7.3 iOS
                               2.1 Android
                               0.3 Ostatn辿


         Mil
Come on! That's complete chaos!
   How can I make money in this?
From eBooks to paper books

        Unknown author
         st
        1 novel as eBook for Kindle

        Kindle user forums promotion,
        sharing in communities

        Result:
        Contract for 2 real books
        with a big publisher
iPad as another market
The Wall Street Journal way of ePublishing

              already had online subscribers

              After iPad app release -
              6400 new and active accounts

              $17.99 monthly subscription

              Content published outside
              AppStore = clear profit
Rich men in days
        fun little games, big earnings

Tap Tap Revenge
1 mil. free downloads in first week, together with
sequels - cca 15 mil. downloads, advertisement
income, later also paid downloads

Rolando
more than 700.000 downloads for $2.99 - in 3
months

                                Source: www.wired.com, www.dailymail.co.uk
Careful with the price
more users lower price, or the other way around




                               Source: www.moondaynote.com
Interactive part

More Related Content

Electronic media publishing

  • 1. Electronic media publishing Peter Nem邸叩k, Jakub Ondru邸ek
  • 2. Who are we and where do we take get the nerve to talk about ePublishing
  • 3. In the digital area, our eContent business continues to scale quickly such that we now sell twice as many eBooks as we do physical books William Lynch CEO, Barnes & Noble, Inc. 2010 Q3 financial results press release
  • 4. Ebook sales - USA Q3 2009 $46 mil Q3 2010 $119.7 mil Source: http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures
  • 5. Mobile platform shares portals visitor count (%) 35 30 33,4 Android 25 26,8 iPhone 18 Symbian 20 15 12 iPad 10 2,6 iPod 5 7,2 other 0
  • 6. A brief history of information publishing
  • 7. Chiseled rock tablets tough to write on, heavyweight, bulky
  • 8. Leather and papyrus lightweight, multiple options of ink, storability
  • 9. And finally - paper today's most used publishing material
  • 10. Ooops, once again - paper today's most used publishing material
  • 11. Gutenberg's printing press printing of multiple copies at once, rise of books
  • 13. Books and storage no issue with a few books at home
  • 14. Books and storage a BIG problem with tens or hundreds
  • 15. Journey to electronic publishing 1970 first personal computers 1985-90 first real notebooks 1990 opening of internet to public 1990-2000 netbooks, enhanced phones, readers, smartphones 2000 first tablets, no big boom 2010 iPad dawn of the new era
  • 16. Bad start of Amazon's Kindle delivery channel, text display, no extra value
  • 17. Apple's iPhone revolution display resolution, intuitiveness, web-friendly
  • 18. IPad another bold move big iPhone. prepared to view rich media and text
  • 19. Current situation what are the end user devices? what are their possibilities? how big is their share in total visitor counts? what systems are the top ones?
  • 20. Portal visitors mobile and smart devices media and business portals technological portals 0.6% 2.7%
  • 21. Current biggest players A sea of Android and iOS with a touch of others
  • 22. Plethora of end devices don't panic, optimize only for the most used v
  • 23. Global tablet OS deliveries Q4 2010 in mil. - iOS wins, Android catching up 7.3 iOS 2.1 Android 0.3 Ostatn辿 Mil
  • 24. Come on! That's complete chaos! How can I make money in this?
  • 25. From eBooks to paper books Unknown author st 1 novel as eBook for Kindle Kindle user forums promotion, sharing in communities Result: Contract for 2 real books with a big publisher
  • 26. iPad as another market The Wall Street Journal way of ePublishing already had online subscribers After iPad app release - 6400 new and active accounts $17.99 monthly subscription Content published outside AppStore = clear profit
  • 27. Rich men in days fun little games, big earnings Tap Tap Revenge 1 mil. free downloads in first week, together with sequels - cca 15 mil. downloads, advertisement income, later also paid downloads Rolando more than 700.000 downloads for $2.99 - in 3 months Source: www.wired.com, www.dailymail.co.uk
  • 28. Careful with the price more users lower price, or the other way around Source: www.moondaynote.com