Elephant Polo, Elephant Tango - Partnering with Large firms
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The document discusses elephant polo and tango as metaphors for teamwork and collaboration within a big company context. It emphasizes the importance of various business aspects such as product, pricing, promotion, and positioning. The author, Nigel Beck, encourages perseverance in these endeavors.
Elephant Polo, Elephant Tango - Partnering with Large firms
- 1. Elephant Polo, Elephant Tango: How to play and dance with BigCo
- 5. HOW & ARE YOU BIG DIFFERENT CO
- 6. BIG COMPANY
- 7. YOU (& YOUR TEAM)
- 8. YOU (a little later)
- 10. Partnering
- 11. Product
- 12. Pricing
- 14. Promotion
- 15. Positioning
- 16. People
- 19. Perseverance
- 20. Just remember one thing...