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Elevator Pitch for Proqual - Home Realisation Software

Jithesh Ramesh
Jithesh Ramesh

First draft pitch to raise pre-seed fund for Proqual

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Proqual Helping people realise their dream homes with no drama stress pain tears delays loss problems trouble
Our vision We are here to help people realise their dream home faster, cheaper and better.
Owning your dream home in Australia What was your experience? It takes over 6 months to 2 years to get to the contract stage from initial discussions with a builder. Add more time for builder selection, fl oor plan & design con fi gurations and fi nance approval The overall process from house hunting, planning, designing, and estimation to contract preparation is manual, stressful and lacks transparency Add to this the 2-15% margin builders are working with, there is little room for them to invest in customer relationship building prior to sales up until the contract stage
Types of builds Residential mid market O ff plan purchases House and land packages Knock down rebuilds Renovations and extensions
The opportunities and problems we see Across the construction lifecycle for knock down rebuild
Who has these problems Identi fi ed target audience Buyers Family expanders Immigrant up-sizers Builders Sales Consultant Contract estimators Drafts person
What does the market look like? Brief desk research insights* Aussies are still buying houses In FY 2023, 665K properties settles nationally with $603B total spent. This was 18.6% less than FY 2022 but higher than FY 2020 and FY 2021. Immigration, downsizing and tree change have led to more demand At the same time builders are going into liquidation and receivership operating under tight margins, trade shortage, supply disruption and material cost increase 2023 PEXA Property Insights Report UNSW Business Think article
How do we plan to help in this space Elevator pitch for short term A digital platform to streamline the construction process for small to medium- sized builders and middle-class Australian families. Facilitating real-time collaboration for pre-sales, site assessment, project evaluation, planning, contract negotiations, and construction status awareness. We aim to o ff er instant, user-friendly access to critical project information anytime, anywhere, ensuring a fast and transparent turnaround.
What we are working on next Validating riskiest assumptions 1. Builders will pay for a digital solution that helps them onboard, pre-sell, manage customer relationships, show progress and handover homes in an e ffi cient manner 2. There are enough small builders in Australia that have the problem of onboarding and managing clients 3. The cost pressures have put focus on small to medium builders rethinking investment in digital 4. We will be able to get talent to work on this
The ask We are after advice on how to take this forward pre-seed fund technology partner
Thank you for your time Read more about our thinking here in Notion

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Elevator Pitch for Proqual - Home Realisation Software

  • 1. Proqual Helping people realise their dream homes with no drama stress pain tears delays loss problems trouble
  • 2. Our vision We are here to help people realise their dream home faster, cheaper and better.
  • 3. Owning your dream home in Australia What was your experience? It takes over 6 months to 2 years to get to the contract stage from initial discussions with a builder. Add more time for builder selection, fl oor plan & design con fi gurations and fi nance approval The overall process from house hunting, planning, designing, and estimation to contract preparation is manual, stressful and lacks transparency Add to this the 2-15% margin builders are working with, there is little room for them to invest in customer relationship building prior to sales up until the contract stage
  • 4. Types of builds Residential mid market O ff plan purchases House and land packages Knock down rebuilds Renovations and extensions
  • 5. The opportunities and problems we see Across the construction lifecycle for knock down rebuild
  • 6. Who has these problems Identi fi ed target audience Buyers Family expanders Immigrant up-sizers Builders Sales Consultant Contract estimators Drafts person
  • 7. What does the market look like? Brief desk research insights* Aussies are still buying houses In FY 2023, 665K properties settles nationally with $603B total spent. This was 18.6% less than FY 2022 but higher than FY 2020 and FY 2021. Immigration, downsizing and tree change have led to more demand At the same time builders are going into liquidation and receivership operating under tight margins, trade shortage, supply disruption and material cost increase 2023 PEXA Property Insights Report UNSW Business Think article
  • 8. How do we plan to help in this space Elevator pitch for short term A digital platform to streamline the construction process for small to medium- sized builders and middle-class Australian families. Facilitating real-time collaboration for pre-sales, site assessment, project evaluation, planning, contract negotiations, and construction status awareness. We aim to o ff er instant, user-friendly access to critical project information anytime, anywhere, ensuring a fast and transparent turnaround.
  • 9. What we are working on next Validating riskiest assumptions 1. Builders will pay for a digital solution that helps them onboard, pre-sell, manage customer relationships, show progress and handover homes in an e ffi cient manner 2. There are enough small builders in Australia that have the problem of onboarding and managing clients 3. The cost pressures have put focus on small to medium builders rethinking investment in digital 4. We will be able to get talent to work on this
  • 10. The ask We are after advice on how to take this forward pre-seed fund technology partner
  • 11. Thank you for your time Read more about our thinking here in Notion