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[Elite Development Program] Assignment 14.1 - Hoang Thach

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Lê Th?ch
Lê Th?ch

Corporate public relations involves creating and maintaining a favorable public image for an organization. It is an important factor for companies and involves effective internal communication to protect and promote the corporate reputation. Elements of corporate PR include corporate social responsibility campaigns, product campaigns, and vision campaigns. Examples provided include Ajinomoto Vietnam's "Make the Earth Smile" environmental campaign and Lifebuoy's "For a Healthier Vietnam" public health campaign. Jetstar also has a campaign promoting its lowest airfare prices.

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Assignment 14.1 - Corporate Public Relations Hoàng Th?ch
Basic Statements A joint collectively common company or a group.Corporate Public Relations Reputation The professional creation and maintenance of a favorable public image of a organization, brand, person by a dedicated organization. The result of what you do, what you say and keeping track of what others say about you.
DEFINITION Corporate public relation is a factor for every company to implement public relations practise within established organisation through effective internal corporate communication, experience and the expertise to protect and promote corporate reputation of an organisation across a wide range of sectors.
ELEMENTS OF CORPORATE PR
DEFINITION "H?Y L?M TR?I ??T M?M C??I" CSR Campaign Started from 2007 by Ajinomoto Vietnam, with 3 main activities: Clean the environment, recycle the rubbish and anti food-wasting.
DEFINITION "LIFEBUOY - V? M?T VI?T NAM KH?E M?NH H?N" CSR Campaign Started from 2013, this campaign want to create good feeling and respect the company as a protector to community health.
DEFINITION "JETSTAR CAM K?T GI? R? NH?T" Product Campaign Jetstar Airlines have a campaign to promote the cheapest price of it by guaranteeing to pay back 15% lower price than the lowest price that customer can find.
DEFINITION "V? M?T TRI?U NG??I VI?T NAM H?NH PH?C V? TH?NH C?NG H?N" Vision Campaign From the day it was found, TGM has continuously claimed this vision as the declaration for the commitment in training.
DEFINITION "TOP 100 WORKPLACE LIST" Anphabe
[Elite Development Program] Assignment 14.1 - Hoang Thach

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[Elite Development Program] Assignment 14.1 - Hoang Thach

  • 1. Assignment 14.1 - Corporate Public Relations Hoàng Th?ch
  • 2. Basic Statements A joint collectively common company or a group.Corporate Public Relations Reputation The professional creation and maintenance of a favorable public image of a organization, brand, person by a dedicated organization. The result of what you do, what you say and keeping track of what others say about you.
  • 3. DEFINITION Corporate public relation is a factor for every company to implement public relations practise within established organisation through effective internal corporate communication, experience and the expertise to protect and promote corporate reputation of an organisation across a wide range of sectors.
  • 5. DEFINITION "H?Y L?M TR?I ??T M?M C??I" CSR Campaign Started from 2007 by Ajinomoto Vietnam, with 3 main activities: Clean the environment, recycle the rubbish and anti food-wasting.
  • 6. DEFINITION "LIFEBUOY - V? M?T VI?T NAM KH?E M?NH H?N" CSR Campaign Started from 2013, this campaign want to create good feeling and respect the company as a protector to community health.
  • 7. DEFINITION "JETSTAR CAM K?T GI? R? NH?T" Product Campaign Jetstar Airlines have a campaign to promote the cheapest price of it by guaranteeing to pay back 15% lower price than the lowest price that customer can find.
  • 8. DEFINITION "V? M?T TRI?U NG??I VI?T NAM H?NH PH?C V? TH?NH C?NG H?N" Vision Campaign From the day it was found, TGM has continuously claimed this vision as the declaration for the commitment in training.