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Elite2 hultprize2015 phan trung hieu_pham van khai_van thien quoc hung

Hi畉u H担x棚
Hi畉u H担x棚

The document proposes using music education delivered through radio broadcasts to educate young children living in urban slums. It outlines plans to create educational songs and stories that teach topics like math, science, and morality and broadcast them daily through speakers placed in slums. It also suggests weekly craft projects for families to generate income. The proposal includes a business model, timeline, and budget projecting the program will educate over 15 million children across multiple countries by 2020.

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YOUNG MARRKETERS ELITE 2 1. CONTEXT 2. 5 FACTS 3. TARGET 4. BIG IDEA 5. HOW 6. REVENUE STREAMS KEY RESOURCES 7. TIMELINE BUDGET KPIs 8. REFERENCES PHAN TRUNG HIEU VAN THIEN QUOC HUNG PHAM VAN KHAI
Context Early Childhood Education A need yet to be met According to UNESCO, if all students in low income countries left school with basic reading skills, 171 million people could be lifted out of poverty, which is 12% cut in global poverty. Education is one of the main factors that could help eliminate poverty and is a driver to creating wealth and improving peoples lives. Context Believe that early education is a right for every children In September 2010, UNESCO reaffirmed early education as a right of all children and as the basis for development. UNICEF: a quality education A quality education must consists 5 elements: 1. Healthy learners, ready to participate, supported by families and communities 2. Physical environments that are healthy and safe, while providing adequate protection for students 3. Relevant content aligned with age- appropriate goals, rational development and standards-based curriculum structures 4. Processes through which teachers use information to frame meaningful learning experiences 5. Outcomes that meet international standards like literacy and numeracy to attain life skills required to a productive member of a family and society There are more than a hundred million children under six years old surviving in slums cannot access to quality education as a preparation for primary school. 0 10 20 30 40 50 60 An urgent solution to deliver quality education to 10 million children under the age of six living in urban slums by 2020 is in need!
START FROM FACTS Our 5 facts that will change the world MUSIC Fetus begins to respond to sounds at around 20 weeks into the pregnancy In early childhood, listening to music skyrockets brain development, including language, fine motor skill, cognition, connection between motor regions. Multiple areas of the brain process the sound of music. Playing music is the brains equivalent of a full-body workout. When playing musical instrument, every area of the brain is practically engaged at once. Music stimulates reward pathway in the brain, helping release dopamine, a chemical substance that makes humans joyful. It is why music is easy to impact and stuck in peoples mind.
TARGET MARKET INDIA We choose India and its neighbors (Nepal, Bangladesh) because Reason 1 Reason 2 7.6 million children are living in urban slums (in India only) Music has an important role & acceptance in Middle East of Asias culture TARGET CUSTOMER/CONSUMER Slum parents Demographic: -Income: DEF -Living in slum | Low educated -Attitude: Focus on making money to satisfy basic need -Behavior: appreciate doing work that helps them generate more income, even a little bit | think that shelter, food, healthcare & love are enough for children -Work all day, only have time for family at night Slum children Demographic: -Age: 0 6 years old -Living in slum | Low educated -Attitude: care-free | love playing with peers | dependent on parents | high demand of learning -Behavior: spend most of the time playing or doing nothing | do house chores with parents if not going to school
Big IDEA EDUCATION by MUSIC (EM) Concept By creating a radio channel, through which we can educate children by songs, then play them daily via our loudspeakers, allocated in slum areas to ensure our activities can reach people living in slum. WHY Cultural-based context: music has been and always been a big part of human activities Children (before being born 2 years old) cannot actively learn, well help them with passive learning Great impact on children (from 3 6 years old) when they can listen and understand to our program Feasible and reachable to slum dwellers Example(s) http://www.songsforteaching.com/index.html
HOW HOW TO EDUCATE CHILDREN Songs will be broadcasted through out the day with specific timetable & content (Content below is just an example. When funded, our content will be scientifically advised) MORNING MID-DAY EVENING Soft music (instrumental or symphonic music) Exercise music Enhance music senses and light up childrens mind as a wake-up call Mathematics/science/early childhood/ literature and art/ songs Game instruction songs Inform simple morality in young children & educate young children with lessons which they do not have opportunity to learn at school. Family time song Mother & baby songs Late night musical stories Create family bonding atmosphere (a safe and healthy environment for learners) & instructions for mothers to use music to educate their children. HOW TO GET MORE PEOPLE INVOLVED Parents understanding: Parents with low income tend to work more in order to earn money to satisfy their familys basic need. And not all parents in slum can generate income for the family. HAND-CRAFTED PROJECT is a weekly activity for parents and children to create a saleable product for us to buy and resell it to the world. Money gained from the sales will be used to keep the business going. PROCESS: Handcrafted products from trash & thrown-away items Notification from the beginning of the week Children collect & create products with family, instructions under folk songs. Purchase from slum dwellers with reasonable price (based on quality) Resell to developed countries and reinvest in educating children WHY Increase family income Strengthen family bonds Stimulate the childs brand development by music
Business Model Canvas Revenue Stream Key Resources REVENUE STREAM Governm- ent CSR Co-partner PROJECT(s) As a Social Enterprise, we will approach international company to ask for annual sponsorship. In return, we will do CSR for them Education by Music is a service which will be sold to government. What we will do is to deliver education by music to young children (0-6) to help the country cut down on poverty in 10 to 15-year time. Greatest and the most potential partner is the loudspeaker company. We will gain a commission on each setup loudspeaker. Project(s) such as Handcrafted Project will help us to earn profit from reselling to sustain our business and support slum dwellers a small amount of money. KEY RESOURCES Human Resources Technology Others Operational/Marketing & sales/ Content/ Technology Managers A group of volunteers (recruited from NGOs, universities, private sectors,) Studio Recording equipment Stationery Transportation Support from educational expers
Deployment Plan Timeline Budget - KPIs 2015 2016 2017 2018 2019 2020 Preparation & testing Launching in Mumbai, India Start multiplying to the whole India Reach & launch in Nepal, Bangladesh & prepare in other Middle East of Asia countries Sustain and launch in those prepared areas Sustain and maintain Cost Unit cost/Unit price Quantity Total Buying product from slum $2 3,000,000 $6,000,000 Logistics & other cost $8,000,000 1 (package) $8,000,000 Sales $5 3,000,000 $15,000,000 PROFIT $1,000,000 Budget/weekly profit when everything is going on its track *3,000,000: number of households in slum areas *$8,000,000: the cost of shipping, marketing, and others *$5: the price for one product sold to the retailers or customers. YEAR 2015 2016 2017 2018 2019 2020 Number of participants 0 1,000,000 4,000,000 6,000,000 9,000,000 15,000,000 KPIs from 2015 - 2020
REFERENCES Concordia University. (2013). Early music lessons boost brain development. Available: http://www.sciencedaily.com/releases/2013/02/130212112017.htm. Last accessed 22nd Dec 2014. The Shepherd School of Music. (Unknown). Why singing is so important for your young child and you. Available: http://music.rice.edu/ycd/res001.shtml. Last accessed 22nd Dec 2014. Anita Collins. (2014). How playing an instrument benefits your brain. Available: https://www.youtube.com/watch?v=R0JKCYZ8hng. Last accessed 22nd Dec 2014. VINAYA DESHPANDE. (2011). Every eighth urban child in India lives in slum: report. Available: http://www.thehindu.com/news/national/every-eighth-urban-child-in-india-lives-in-slum-report/article2541052.ece. Last accessed 22nd Dec 2014. Lucas Reilly. (Unknown). Why Does Music Give Us Chills?. Available: http://mentalfloss.com/article/51745/why-does-music-give-us- chills. Last accessed 22nd Dec 2014.
YOUNG MARRKETERS ELITE 2 THANK YOU

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Elite2 hultprize2015 phan trung hieu_pham van khai_van thien quoc hung

  • 1. YOUNG MARRKETERS ELITE 2 1. CONTEXT 2. 5 FACTS 3. TARGET 4. BIG IDEA 5. HOW 6. REVENUE STREAMS KEY RESOURCES 7. TIMELINE BUDGET KPIs 8. REFERENCES PHAN TRUNG HIEU VAN THIEN QUOC HUNG PHAM VAN KHAI
  • 2. Context Early Childhood Education A need yet to be met According to UNESCO, if all students in low income countries left school with basic reading skills, 171 million people could be lifted out of poverty, which is 12% cut in global poverty. Education is one of the main factors that could help eliminate poverty and is a driver to creating wealth and improving peoples lives. Context Believe that early education is a right for every children In September 2010, UNESCO reaffirmed early education as a right of all children and as the basis for development. UNICEF: a quality education A quality education must consists 5 elements: 1. Healthy learners, ready to participate, supported by families and communities 2. Physical environments that are healthy and safe, while providing adequate protection for students 3. Relevant content aligned with age- appropriate goals, rational development and standards-based curriculum structures 4. Processes through which teachers use information to frame meaningful learning experiences 5. Outcomes that meet international standards like literacy and numeracy to attain life skills required to a productive member of a family and society There are more than a hundred million children under six years old surviving in slums cannot access to quality education as a preparation for primary school. 0 10 20 30 40 50 60 An urgent solution to deliver quality education to 10 million children under the age of six living in urban slums by 2020 is in need!
  • 3. START FROM FACTS Our 5 facts that will change the world MUSIC Fetus begins to respond to sounds at around 20 weeks into the pregnancy In early childhood, listening to music skyrockets brain development, including language, fine motor skill, cognition, connection between motor regions. Multiple areas of the brain process the sound of music. Playing music is the brains equivalent of a full-body workout. When playing musical instrument, every area of the brain is practically engaged at once. Music stimulates reward pathway in the brain, helping release dopamine, a chemical substance that makes humans joyful. It is why music is easy to impact and stuck in peoples mind.
  • 4. TARGET MARKET INDIA We choose India and its neighbors (Nepal, Bangladesh) because Reason 1 Reason 2 7.6 million children are living in urban slums (in India only) Music has an important role & acceptance in Middle East of Asias culture TARGET CUSTOMER/CONSUMER Slum parents Demographic: -Income: DEF -Living in slum | Low educated -Attitude: Focus on making money to satisfy basic need -Behavior: appreciate doing work that helps them generate more income, even a little bit | think that shelter, food, healthcare & love are enough for children -Work all day, only have time for family at night Slum children Demographic: -Age: 0 6 years old -Living in slum | Low educated -Attitude: care-free | love playing with peers | dependent on parents | high demand of learning -Behavior: spend most of the time playing or doing nothing | do house chores with parents if not going to school
  • 5. Big IDEA EDUCATION by MUSIC (EM) Concept By creating a radio channel, through which we can educate children by songs, then play them daily via our loudspeakers, allocated in slum areas to ensure our activities can reach people living in slum. WHY Cultural-based context: music has been and always been a big part of human activities Children (before being born 2 years old) cannot actively learn, well help them with passive learning Great impact on children (from 3 6 years old) when they can listen and understand to our program Feasible and reachable to slum dwellers Example(s) http://www.songsforteaching.com/index.html
  • 6. HOW HOW TO EDUCATE CHILDREN Songs will be broadcasted through out the day with specific timetable & content (Content below is just an example. When funded, our content will be scientifically advised) MORNING MID-DAY EVENING Soft music (instrumental or symphonic music) Exercise music Enhance music senses and light up childrens mind as a wake-up call Mathematics/science/early childhood/ literature and art/ songs Game instruction songs Inform simple morality in young children & educate young children with lessons which they do not have opportunity to learn at school. Family time song Mother & baby songs Late night musical stories Create family bonding atmosphere (a safe and healthy environment for learners) & instructions for mothers to use music to educate their children. HOW TO GET MORE PEOPLE INVOLVED Parents understanding: Parents with low income tend to work more in order to earn money to satisfy their familys basic need. And not all parents in slum can generate income for the family. HAND-CRAFTED PROJECT is a weekly activity for parents and children to create a saleable product for us to buy and resell it to the world. Money gained from the sales will be used to keep the business going. PROCESS: Handcrafted products from trash & thrown-away items Notification from the beginning of the week Children collect & create products with family, instructions under folk songs. Purchase from slum dwellers with reasonable price (based on quality) Resell to developed countries and reinvest in educating children WHY Increase family income Strengthen family bonds Stimulate the childs brand development by music
  • 7. Business Model Canvas Revenue Stream Key Resources REVENUE STREAM Governm- ent CSR Co-partner PROJECT(s) As a Social Enterprise, we will approach international company to ask for annual sponsorship. In return, we will do CSR for them Education by Music is a service which will be sold to government. What we will do is to deliver education by music to young children (0-6) to help the country cut down on poverty in 10 to 15-year time. Greatest and the most potential partner is the loudspeaker company. We will gain a commission on each setup loudspeaker. Project(s) such as Handcrafted Project will help us to earn profit from reselling to sustain our business and support slum dwellers a small amount of money. KEY RESOURCES Human Resources Technology Others Operational/Marketing & sales/ Content/ Technology Managers A group of volunteers (recruited from NGOs, universities, private sectors,) Studio Recording equipment Stationery Transportation Support from educational expers
  • 8. Deployment Plan Timeline Budget - KPIs 2015 2016 2017 2018 2019 2020 Preparation & testing Launching in Mumbai, India Start multiplying to the whole India Reach & launch in Nepal, Bangladesh & prepare in other Middle East of Asia countries Sustain and launch in those prepared areas Sustain and maintain Cost Unit cost/Unit price Quantity Total Buying product from slum $2 3,000,000 $6,000,000 Logistics & other cost $8,000,000 1 (package) $8,000,000 Sales $5 3,000,000 $15,000,000 PROFIT $1,000,000 Budget/weekly profit when everything is going on its track *3,000,000: number of households in slum areas *$8,000,000: the cost of shipping, marketing, and others *$5: the price for one product sold to the retailers or customers. YEAR 2015 2016 2017 2018 2019 2020 Number of participants 0 1,000,000 4,000,000 6,000,000 9,000,000 15,000,000 KPIs from 2015 - 2020
  • 9. REFERENCES Concordia University. (2013). Early music lessons boost brain development. Available: http://www.sciencedaily.com/releases/2013/02/130212112017.htm. Last accessed 22nd Dec 2014. The Shepherd School of Music. (Unknown). Why singing is so important for your young child and you. Available: http://music.rice.edu/ycd/res001.shtml. Last accessed 22nd Dec 2014. Anita Collins. (2014). How playing an instrument benefits your brain. Available: https://www.youtube.com/watch?v=R0JKCYZ8hng. Last accessed 22nd Dec 2014. VINAYA DESHPANDE. (2011). Every eighth urban child in India lives in slum: report. Available: http://www.thehindu.com/news/national/every-eighth-urban-child-in-india-lives-in-slum-report/article2541052.ece. Last accessed 22nd Dec 2014. Lucas Reilly. (Unknown). Why Does Music Give Us Chills?. Available: http://mentalfloss.com/article/51745/why-does-music-give-us- chills. Last accessed 22nd Dec 2014.