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The Grande Guide to

                            Sales Enablement




                                Brought to you by



© 2010 ELOQUA CORPORATION                           The Grande Guide to Sales Enablement   01
The Grande Guide to
  Sales Enablement




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02 	 The Grande Guide to Sales Enablement            www.eloqua.com
The Grande Guide to
                                                              Sales Enablement




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© 2010 ELOQUA CORPORATION
  2009                               The Grande Guide to Sales Enablement   03
The Grande Guide to
  Sales Enablement




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04 	 The Grande Guide to Sales Enablement                            www.eloqua.com
The Grande Guide to
                                                            Sales Enablement




     X
                                 Businesses that invest in sales tools to
                                 provide more insight about prospects see
                                results:
                                 71%  ear over year improvement in
                                        y
                                        sales cycle time
                                51%  ear over year improvement in lead
                                        y
                                        conversion rates
                                 54%  ear over year improvement in the
                                        y
                                        percent of sales reps achieving
         
                                        quota
                                 Source: Aberdeen Group, Sales
                                Intelligence: The Secret to Sales Nirvana,
                                 January 2009






     X
                            




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© 2010 ELOQUA CORPORATION          The Grande Guide to Sales Enablement   05
The Grande Guide to
  Sales Enablement




                                            



                                                                                   http://www.eloqua.com/
                                                 platform/lead_management/sales_enablement/ and http://www.
                                                 eloqua.com/services/videos/Relationship_Mapping.html
       
                                            
                                                 https://www.visionedgemarketing.com/Content/Articles-on-
            X                                    Marketing-and-Sales-Alignment/menu-id-1.html



                                                                          http://blog.eloqua.com/

                                                                         http://digitalbodylanguage.blogspot.
                                                 com/search/label/sales%20enablement
            X
                                            
                                                 http://marketinginteractions.typepad.com/

                                                                 http://www.enableyoursales.com/blog/3-
                                                 reasons-why-the-enterprise-urgently-needs-content-intelligence/

            X                                                     http://www.thesalesenabler.com/

                                            
                                                 http://salesenablement.wordpress.com/

                                                               http://blog.siriusdecisions.com/Blog/

                                                             http://www.bbmarketingplus.com/blog/



                                            

                                                 http://info.kadient.com/TheNewRulesofSalesEnablement.html

                                            
                                                           - http://media.eloqua.com/documents/
                                                 BeyondLeadFlow_eBook_SW.pdf




06 	 The Grande Guide to Sales Enablement                                                             www.eloqua.com
The Grande Guide to
                                                                                            Sales Enablement





     http://www.eloqua.com/resources/whitepapers/Digital_Body_
     Language_whitepaper.html



              http://eloqua.icentera.com/exLink.
     asp?8387709OX34Q48I42364137




     https://www.salesleadershiproundtable.com


     http://www.forrester.com/events/eventdetail?eventID=2438




     http://www.leadresponsemanagement.org/mit_study


                               http://www.slideshare.net/lml999/
     idc-sales-enablement-jan-2009-presentation




© 2010 ELOQUA CORPORATION                                          The Grande Guide to Sales Enablement   07
Designed by
                                             JESS3
08 	 The Grande Guide to Sales Enablement                 www.eloqua.com

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  • 5. The Grande Guide to Sales Enablement X Businesses that invest in sales tools to provide more insight about prospects see results: 71% ear over year improvement in y sales cycle time 51% ear over year improvement in lead y conversion rates 54% ear over year improvement in the y percent of sales reps achieving quota Source: Aberdeen Group, Sales Intelligence: The Secret to Sales Nirvana, January 2009 X X X © 2010 ELOQUA CORPORATION The Grande Guide to Sales Enablement 05
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