ELPUB_2015
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The document discusses the challenges facing traditional media from disruptive technologies. It notes that newspaper sales are declining while new platforms like Facebook and Google are becoming major drivers of traffic. This has created the need to understand new trends, explore revenue streams, and harness new technologies while maintaining ethics. The future of publishing may require adapting cultures, becoming more efficient, embracing digital strategies, and seeking new partnerships for content. Overall, disruptive technologies are driving an evolution in the media landscape rather than a revolution.
![The Challenges..3
Facebook, Instant Articles
Instant Articles lets [publishers] deliver fast, interactive articles
while maintaining control of their content and business
models Facebook's Chief Product Officer, Chris Cox
Mark Zuckerbergs long stated company goal is to build the
perfect personalized newspaper for every person in the
world."
Source: http://media.fb.com/2015/05/12/instantarticles/, http://mashable.com/2015/05/13/facebook-instant-articles/](https://image.slidesharecdn.com/27297dcb-b782-4c8f-a2d9-62bdccc48358-160409174729/85/ELPUB_2015-6-320.jpg)
![The Stats..2
In 2025, it is likely that there will be few, if
any, printed daily newspapers , Ken
Goldstein, Canadian business analyst
Sources: http://www.poynter.org/news/mediawire/368793/an-experts-forecast-canada-will-have-few-if-any-print-newspapers-by-2025/
http://media-cmi.com/downloads/CMI_Discussion_Paper_Digital_Divides_082015.pdf
What is the future of publishing?
.. perhaps it is time [..] that support of journalism should also have
high priority as a parallel concern of public and private policy.
So it begins: The 10 year race against time & tech to preserve
brands and develop new economic bundles in order to
maintain the current journalistic scope..](https://image.slidesharecdn.com/27297dcb-b782-4c8f-a2d9-62bdccc48358-160409174729/85/ELPUB_2015-10-320.jpg)
ELPUB_2015
- 1. The modern days challenges of disruptive tech: A case of evolution rather than revolution? Adrian Hillman, Group Managing Director, Allied Group Donald Tabone, CTO, Allied Group September 2, 2015
- 2. Our Values Times of Malta is committed to excellence
- 3. The Trends Traditional newspaper sales are down Information overload Plenty of new ways to digest news Time-is-money mentality The expectation that news is free News is expected to be available on-demand Sensationalism always triumphs at the cost of ethics
- 4. The Challenges..1 Understanding the trends Gathering intelligence Analytics, BI, Online Behaviour Analysis Exploring & creating new areas of revenue Harnessing new tech as media platforms Keeping to ethics in publishing
- 5. The Challenges..2 Digital Disruption its all around us and happening now.
- 6. The Challenges..3 Facebook, Instant Articles Instant Articles lets [publishers] deliver fast, interactive articles while maintaining control of their content and business models Facebook's Chief Product Officer, Chris Cox Mark Zuckerbergs long stated company goal is to build the perfect personalized newspaper for every person in the world." Source: http://media.fb.com/2015/05/12/instantarticles/, http://mashable.com/2015/05/13/facebook-instant-articles/
- 7. The Challenges..4 Facebook in this situation "is a bit like that big dog galloping toward you in the park. More often than not, its hard to tell whether he wants to play with you or eat you., the late David Carr, NY Times Source: http://www.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html
- 8. The Challenges..5 Google, Digital News Initiative (DNI) 93 participants, 8 founding partners The goal is to encourage a more sustainable news ecosystem and promote innovation in digital journalism -- through ongoing collaboration and dialogue between the tech and news sectors. 1. Product development through a product working group 2. Supporting innovation in digital news 3. Training & research into the changing media landscape Source: http://www.digitalnewsinitiative.com/
- 9. The Stats..1 Google is still the most-visited website in the world, however FB is the #1 driver of traffic to media sites (43% FB vs. 38% Google) FB user base is now 1.49 Billion! #1 content distribution platform FB accounts for about 7-10% of all traffic to www.timesofmalta.com Sources: http://parse.ly, http://mashable.com/2015/08/19/facebook-traffic-news-sites-google/
- 10. The Stats..2 In 2025, it is likely that there will be few, if any, printed daily newspapers , Ken Goldstein, Canadian business analyst Sources: http://www.poynter.org/news/mediawire/368793/an-experts-forecast-canada-will-have-few-if-any-print-newspapers-by-2025/ http://media-cmi.com/downloads/CMI_Discussion_Paper_Digital_Divides_082015.pdf What is the future of publishing? .. perhaps it is time [..] that support of journalism should also have high priority as a parallel concern of public and private policy. So it begins: The 10 year race against time & tech to preserve brands and develop new economic bundles in order to maintain the current journalistic scope..
- 11. Our Call To Arms Adapt company culture Becoming leaner and meaner Enhance process and work efficiency Embrace a digital-first strategy Respond to trends & embrace tech. Seek win-win alliances for new IPs Evolution Revolution!
- 12. Conclusions Culture is probably the biggest challenge New business models Evolution sometimes means revolution Disruptive tech is here to stay Some of our values are at risk of being diluted Thank you!
- 13. The modern days challenges of disruptive tech: A case of evolution rather than revolution? Adrian Hillman, adrian.hillman@timesofmalta.com Donald Tabone, donald.tabone@timesofmalta.com September 2, 2015
Editor's Notes
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