Elscint and the worldwide medical imaging industry - Arber Hoxhallari
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The document discusses an Israeli medical imaging company called Elscint that tried to enter the global medical imaging industry. The industry is large and global in scale, with competition based on technological innovation. While Elscint pioneered many innovations and had a global strategy of focusing sales in target markets, it struggled against larger competitors due to cost considerations and the complexity of competing globally as a small, new company. The document suggests Elscint could increase its market share in Israel, maintain its technological leadership with government support, and modify its global strategy to address these challenges.
Elscint and the worldwide medical imaging industry - Arber Hoxhallari
- 1. Elscint and the worldwide medical imaging industry An Israeli high-technology firm tried to carve out a niche in an industry where global scale and reach count.
- 2. Overview High-technology policies of Israeli government. The medical imaging industry. Elscint global strategy. Technological innovations. The problem and the situation. Possible solutions. Consequences.
- 3. High-technology policies of Israeli government. Greater value-creating activities than more traditional industries like agriculture or manufacturing More likely to gain global market share Low cost loans for technological development
- 4. The medical imaging industry Global industry Sales to hospitals and clinics Competition based on the technological innovations The structure of the healthcare in different countries affects this competition
- 5. Elscints global strategy Focused out of Israel Dedicated sale force in every target market Elscint pioneered many technological innovations Produced advanced software for its devices
- 6. Technological innovations Computed tomography Nuclear medicine imaging Magnetic resonance imaging Ultrasound imaging
- 7. Problems and the situation Cost consideration played a major role besides the technological innovation As a small and new company was threatened by the competition The complexity of global market made it difficult to compete Changes should be made in the global strategy
- 8. Possible solutions Increase the market share in Israel The government should keep supporting Elscint Maintain the position of the leader in technology
- 9. Consequences Increase the revenues Generate economical growth for the country Being a leader in technology is crucial for expanding in the global market