Email Blasting 101
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This document provides tips for email fundraising strategies. It emphasizes testing different subject lines and content to see what drives donations. It also recommends growing an email list through various sign-up options on websites and forms. Clear calls to action and custom landing pages tailored for different emails are suggested to guide donors through the fundraising process.
![Google Grant? [bringing 200 visitors per day] $120,000/yr!
Great hosting and a careful eye on page load times
A/B testing, heat map, and scroll map software
Sign-up and donation forms that work well with others
Ready to take off?
Great confirmation emails and auto-responders?](https://image.slidesharecdn.com/emailmarketing2-130815174851-phpapp02/85/Email-Blasting-101-11-320.jpg)
Email Blasting 101
- 2. My name is Ben, and I speak for the donors!
- 4. Most of the $690 million Obama raised online came from fundraising emails.
- 5. Amelia Showalter, Director of Digital Analytics for Obama: ¡°We were so bad at predicting what would win that it only reinforced the need to constantly keep testing.¡± "Most people have a nearly limitless capacity for email and won¡¯t unsubscribe no matter how many they¡¯re sent."
- 6. Do you have a clear fundraising strategy? Is there a sense of urgency?
- 7. Human Donor
- 9. Does your website deliver the goods?
- 10. do you invite your donors inside?
- 11. Google Grant? [bringing 200 visitors per day] $120,000/yr! Great hosting and a careful eye on page load times A/B testing, heat map, and scroll map software Sign-up and donation forms that work well with others Ready to take off? Great confirmation emails and auto-responders?
- 12. Getting Started Set your eblast address. Find your name. Pay for email credits. Link to Google Analytics.
- 13. HELPS
- 15. Grow your list Sign-up option via direct mail Form on the website Checkbox on donate pages Petition forms with checkboxes
- 16. Make clear the path to DONATE NOW
- 17. PLAY
- 18. Email ME! When I become a donor When I sign-up for email Send me the last eblast Send me the last NL
- 19. From $800 to $8,000.
- 20. match campaign
- 22. Keep score like a pro.
- 23. Make the funnel
- 24. Measure the action 200 emailed... 60 open 10 click 3 donate 3 bounce, unsubscribe, or mark as spam!
- 26. Custom landing pages (old school):