Email is the top personalization channel
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According to a survey conducted by Jaywing among 250 UK marketing executives, email is the top personalization channel in the UK. Although 95% of the respondents state that they deploy individual-level email personalization, 40% of the emails “are not personalized beyond ‘Hello, first name,’. Find out more stats on email personalization in this eBook.
Email is the top personalization channel
- 1. EMAIL THE TOP PERSONALIZATION CHANNEL
- 2. 95% of UK marketing executives deploy individual-level email personalization
- 3. 40% of the emails “are not personalized beyond "Hello, first name"
- 4. 37% of websites 20% of display ads 9% of social media are personalized...
- 5. 8% of firms conduct full cross-channel personalization
- 6. 27% of companies provide individual customer experiences across some channels
- 7. 35% of firms deploy basic personalization
- 8. SOURCE Jaywing survey among 250 UK marketing executives published on Mediapost
- 9. THANK YOU! Looking for interesting content on personalization and eCommerce? PERSONALIZATION RESOURCES